november, 2019

wed06nov(nov 6)15:00fri08(nov 8)14:002019 EFMD Bachelor Programmes ConferenceCreating, Measuring and Building QualityLocation:Oslo, Norway

Event Details

Undergraduate programmes are the stepping-stone into a professional career and for many young people, their first contact point with the world of academia. With new generations of students and their changing expectations, education in Bachelor programmes has its own unique challenges.

This annual conference for directors and administrators of Bachelor programmes in management and related areas is an opportunity to keep up with the latest practices and development in undergraduate education globally. Learn from showcased strategic and operational best practices across diverse perspectives such as those of students, faculty and employers.

The 2019 Conference will explore the theme “Creating, Measuring and Building Quality”.


Register here


Wednesday, 6 November


Registrations and welcome coffee

16:00 – 16:30

Welcome & introduction by the Chair

  • Friedemann Schulze-Fielitz, Director, Business School Services, EFMD
  • Bendik Samuelsen, Provost Academic Programmes, BI Norwegian Business School, NO
  • Ronan Gruenbaum, Dean, London Undergraduate Campus, Hult International Business School, UK

16:30 – 17:15

Innovation at BI

  • Bendik Samuelsen, Provost Academic Programmes, BI Norwegian Business School, NO
  • Lars Olsen, Dean Bachelor Programmes, BI Norwegian Business School, NO
  • Mark Brown, Associate Professor, BI Norwegian Business School

17:15 – 19:00

The ring of reciprocity
The Reciprocity Ring is an exercise that has been developed to demonstrate powerful network effects; specifically, how you can achieve success by building positive social capital. It was developed by the Humax corporation and it is used worldwide to aid organisations in building values of generalised reciprocity. In practice, this lowers the barriers for both asking for help and giving help across teams and cultural boundaries. Equally, it generates positive emotions and energy by building high quality connections at work. It creates a platform for knowledge sharing.

  • Ann-Mari F. Lilleløkken, PhD Candidate, Department of Leadership and Organizational Behaviour, BI Norwegian Business School, NO

19:00 – 20:30

Drinks and welcome dinner at BI

Thursday, 7 November


Welcome coffee

09:00 – 09:30

Strategies to reduce dropout in first year bachelor program: The case of BI
How BI developed a system to early identify students with high dropout likelihood and how this is followed up by the student administration.

  • Fred Selnes, Professor, BI Norwegian Business School, NO

09:30 – 10:15

Best practice: student engagement & retention
– How Monash Business School builds a dynamic culture within more informal spaces and thus prompts to question the content of the its programmes and develops students as co-creators of learning.

  • Nick McGuigan, Associate Professor & Director of Education, Monash Business School , AU

– How the Robins School of Business uses community building to include first-generation university students and keep them engaged

  • Laura Thompson, Assistant Dean, Undergraduate Programs, Robins School of Business, US

10:15 – 10:45

Coffee break

10:45 – 11:45

Facilitated working groups
Why do students drop-out during the first year and what can universities do to prevent this?

11:45– 12:30

Feedback from discussion groups: 1 idea, 1 slide, 1 picture

12:30 – 14:00

Lunch and optional campus tour

14:00 – 14:45

Learning from other industries
Students often have high expectations and act like customers. We will take a look at customer service from a different industry and how it might be applied to education.

14: 45 – 15:45

Crowdsourcing of ideas: How to apply lessons from other industries to education
Participants will discuss how to improve their own customer service to improve student satisfaction.

15:45 – 16:15

Show and tell

16:15 – 16:45

Coffee break


How to measure what you get and get what you measure
What are the factors that draw a positive course evaluation?

  • Ronan Gruenbaum, Dean, London Undergraduate Campus, Hult International Business School, UK


Bus departure from BI Norwegian Business School


Dinner at Holmenkollen


Bus transfer back to BI Norwegian Business School

Friday, 8 November

08:45 – 09:00

Welcome coffee

09:00 – 09:45

Measuring classroom delivery (faculty/ course evaluation): Best practice medley
Best practice examples on receiving productive feedback

  • Melanie Currie, Deputy Dean, Nottingham Business School, Nottingham Trent University
  • Veronika Kneip, Programme Director Bachelor of Arts, Frankfurt School of Finance & Management, DE

09:45 –10:30

Technology enabled measuring tools
How can technology help with evaluation of faculty and students?

  • Judith Auer, Rotterdam School of Management, Erasmus University, NL

10:30 – 11:00

Coffee break

11:00 – 12:00

The recruiters’ perspective: How employers evaluate our students
Assessment centres, interviews and more. How do recruiters measure candidates’ performance?

  • Eivind Hoff, Senior Recruiter, Nordea, NO

12:00 – 12:30

Closing remarks and welcome to the 2020 Conference

12:30 – 13:30



Oslo, Norway


november 6 (wednesday) 15:00 - november 8 (friday) 14:00 CET