november, 2019

wed20nov(nov 20)16:00fri22(nov 22)14:002019 EFMD Middle East and Africa ConferenceMaking Business Education Matter in The Middle East & Africa16:00 - 14:00 (22) CET Location: Casablanca, Morocco

Event Details

Responding to the rising demand for higher education in the region, this year, under the theme of “Making Business Education Matter in the Middle East and Africa,” the EFMD Middle East and Africa conference will focus on what’s relevant and practical in reinventing sustainable business models for business schools in the region. The conference aims to define what are the challenges and promises of education in the region and see what impact business schools can have.

Target group

Deans, Assistant Deans, Director of Programmes, those in charge of external relations or international relations or with an interest in the Middle East and Africa.


Casablanca, Morocco


20 (Wednesday) 16:00 - 22 (Friday) 14:00 CET


emlyon business school - campus Casablanca

4 Boulevard Sidi Mohamed Ben Abdellah, Dar-el-Beida 20030, Morocco


Wednesday 20 November


Bus leaving from the hotel

15:30 – 16:00


16:00 – 16:15

Welcome Address

  • Tawhid Chtioui, Director General, emlyon business school, FR
  • Michael Osbaldeston, Associate Director, Quality Services, EFMD

16:15 – 17:30

Plenary 1: The Challenge and Promise of African Education
Looking at education in Africa and discussing the future and new education models for Africa.

17:30 – 18:00

Bus leaving for the city of Casablanca

18:00 – 20:00

Ice Breaking Activitiy: Sensing Morocco
Treasure hunt in Casablanca

20:00 – 21:30



Bus leaving back to the hotel

Thursday 21 November


Buses leaving from the hotel



09:00 – 10:30

Plenary 2: The Purpose of Education
Deans from the regions of the Middle East and Africa will discuss on the purpose of education.

  • Moustapha Guirassy, President, Groupe IAM, SN

10:30 – 11:30

The Conversations About the Purpose of Education
Facilitated round table discussion. Participants will be divided into groups and each group will discuss issues linked to the previous session.

11:30 – 12:00

Coffee break

12:00 – 13:15

Best Practice Sharing
World Café, Academic experts and Deans sharing their perspectives on different topics such as gender diversity, Social inclusion, Innovation, Digitalization, and South-South cooperation in the context of education in the Middle East and Africa.

  • Olayinka David-West, Academic Director and Professor of Information Systems, Lagos Business School, NG
  • Sobel Aziz Ngom, Executive Director, Social Change Factory, SN

13:15 – 14:30


14:30 – 15:45

Plenary 3: Design Thinking and Business Model Innovation (Successful Stories)
Sharing successful stories of business model innovation and designs that are applied to business schools. Practical sessions looking at transformation and different strategies.

  • Leila Triki, Dean, MSB Mediterranean School of Business (SMU-Tunis), TN
  • Nora Khiyati, Director, Corporation Relations and Graduate Network, emlyon business school – Casablanca campus, MA

15:45 – 16:15

Coffee break

16:15 – 17-45

Blue Ocean Working Session
Working session on the beach linked to the previous session. Participants will share their own experiences with innovation in their institutions on suggested questions.

Topic suggestions:

  • How can business schools encourage youth entrepreneurship?
  • How can business education succeed in Africa today?
  • How can business education strengthen its human capability?

17:45 – 18:15

Plenary 4: Reporting on Blue Ocean Experience
Participants report back on the main outcomes from the previous session.


Bus leaving back to the hotel

20:00 – 21:30

Gala dinner

Friday 22 November


Buses leaving from the hotel

09:00 – 10:30

Implication for Faculty Management, Pedagogy, Research, and Corporate Relations
Parallel sessions discussing specific issues related to the topic.

10:30 – 11:30

Plenary 5: Growing Capabilities Continuous Improvement
Joint session by AABS, EDAF, and GMAC on building capacity in the Middle East and Africa.

11:30 – 11:45

Coffee break

11:45 – 13:00

World Café with Professionals on Talent Managment
CEOs and MBA students to address the African market and to talk about challenges they face.

13:00 – 13:15

Closing Remarks

13:15 – 14:00



Bus leaving back to the hotel


Bus to the cultural experience (optional)


Register here