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november, 2019

wed20nov(nov 20)16:00fri22(nov 22)14:002019 EFMD Middle East and Africa ConferenceMaking Business Education Matter in The Middle East & Africa16:00 - 14:00 (22) CET Location: Casablanca, Morocco

Event Details

Responding to the rising demand for higher education in the region, this year, under the theme of “Making Business Education Matter in the Middle East and Africa,” the EFMD Middle East and Africa conference will focus on what’s relevant and practical in reinventing sustainable business models for business schools in the region. The conference aims to define what are the challenges and promises of education in the region and see what impact business schools can have.

Target group

Deans, Assistant Deans, Director of Programmes, those in charge of external relations or international relations or with an interest in the Middle East and Africa.

Location

Casablanca, Morocco

Time

20 (Wednesday) 16:00 - 22 (Friday) 14:00 CET

Address

emlyon business school - campus Casablanca

4 Boulevard Sidi Mohamed Ben Abdellah, Dar-el-Beida 20030, Morocco

Programme

Wednesday 20 November

15:00

Bus leaving from the hotel to the school

15:30 – 16:00

Registration

16:00 – 16:15

Welcome Address

  • Mourad El Mahjoubi, Operations and Development Director, emlyon business school – Casablanca campus, MA
  • Iliya Komarev, Academic Dean, emlyon business school, MA
  • Michael Osbaldeston, Associate Director, Quality Services, EFMD

16:15 – 17:30

Plenary 1: The Challenge and Promise of African Education
Looking at education in Africa and discussing the future and new education models for Africa.

  • Walid Meski, HR Development Director, OCP Group, MA

17:30 – 18:00

Bus leaving for the city of Casablanca

18:00 – 20:30

Ice Breaking Activity: Sensing Morocco
Treasure hunt in Casablanca

20:30

Bus transfer from ice breaking activity to dinner venue

21:00 – 22:30

Welcome dinner

22:30

Bus transfer from dinner venue to the hotel

Thursday 21 November

08:30

Buses leaving from the hotel

08:45 – 09:00

Registration

09:00 – 10:30

Plenary 2: The Purpose of Education
Deans from the regions of the Middle East and Africa will discuss on the purpose of education.

  • Moustapha Guirassy, President, Groupe IAM, SN
  • Ahmed Abdel Meguid, Associate Dean, Undergraduate Studies and Administration, The American University in Cairo (AUC) – School of Business, EG
  • Mary Grace Neville, Dean, School of Business Administration, Al Akhawayn University, MA
  • Moderated by Tugrul Atamer, Vice-President, emlyon business school, FR

10:30 – 11:15

The Conversations About the Purpose of Education
Facilitated round table discussion linked to the previous session.
Coffee available

Moderators:

  • Rita Bele-Zongodono, Head of Africa and Middle East Network and Development, IESEG, FR
  • Lemira Diallo Sy, Head of International Relations Department, Groupe IAM, SN
  • Jon Foster-Pedley, Dean and director, Henley Business School, ZA

11:15 – 12:30

Plenary 3: Sustaining Performance through Innovation and Good Practice
Sharing successful stories of business model innovation and designs applied to business schools.

  • Nadia ElAref, President, ESLSCA University, EG
  • Nora Khiyati, Director, Corporation Relations and Graduate Network, emlyon business school – Casablanca campus, MA
  • Leila Triki, Dean, MSB Mediterranean School of Business (SMU-Tunis), TN
  • Moderated by Christos Pitelis, Dean, College of Business, Abu Dhabi University, AE

12:30 – 14:00

Lunch

14:00 – 15:15

Best Practice Sharing
World Café on topics such as Gender Diversity, Social Inclusion, Innovation, Digitalization, and South-South Cooperation in the context of education in the Middle East and Africa.

  • Olayinka David-West, Academic Director and Professor of Information Systems, Lagos Business School, NG
  • Iliya Komarev, Academic Dean, emlyon business school – Casablanca campus, MA
  • David Garay Mazón, Managing Partner, Indegate Consulting, MA
  • Sobel Aziz Ngom, Executive Director, Social Change Factory, SN

15:15 – 15:45

Coffee break

15:45 – 17-15

Blue Ocean Working Session
Working session on the beach linked to the previous session. Participants will share their own experiences with innovation in their institutions on suggested questions.

Topic suggestions:

  • How can business schools encourage youth entrepreneurship?
  • How can business education succeed in Africa today?
  • How can business education strengthen its human capability?

17:15 – 17:45

Plenary 4: Reporting on Blue Ocean Experience
Participants report back on the main outcomes from the previous session.

  • Moderated by Dan LeClair, CEO, Global Business School Network (GBSN), US

18:00

Bus transfer from the school to the hotel

19:30

Bus transfer from the hotel to dinner venue

20:00 – 22:00

Gala dinner

22:00

Bus transfer from dinner to the hotel

Friday 22 November

08:45

Bus transfer from the hotel to the school

09:00 – 10:00

Parellel Sessions: Implication for Brand Management and Research
Reflecting learnings of first two days and discussing implications in the areas of faculty management, pedagogy, research and brand management.

A1 Brand Management

  • Jon Foster-Pedley, Dean and Director, Henley Business School, ZA

A2 Developing your Research-Informed Teaching with Management Case Studies
This session, run by The Case Centre, and led by a case expert, will discuss the importance of using local case studies in classrooms as a powerful learning tool in management education in the Middle East and Africa (MEA) region

  • Scott Andrews, Principal Lecturer in Leadership & Business, Worcester Business School, University of Worcester, UK
  • Vicky Lester, Deputy Director, The Case Centre, UK

10:00 – 11:15

Plenary 5: Growing Capabilities Continuous Improvement
Joint session by AABS, EDAF, and GMAC on building capacity in the Middle East and Africa.

  • Ali Elquammah, Chair, Association of African Business Schools, MA
  • Michael Osbaldeston, Associate Director, Quality Services, EFMD
  • Arjun Rudra, Associate Director – Middle East & Africa, Graduate Management Admission Council® (GMAC®), IN
  • Moderated by Iliya Komarev, Academic Dean, emlyon business school – Casablanca campus, MA

11:15 – 11:45

Coffee break

11:45 – 13:00

World Café with Professionals on Talent Management
Participants will discuss with talent manager, CEOs, and MBA students about concrete actions on how to solve the challenges they face.

  • Ibtissam El Absi, Executive Manager & HR Strategy Consultant, Key RH, MA
  • Badreiddine Mansouri, General Manager – North Africa, Nissan Motor Corporation, MA

13:00 – 13:15

Closing Remarks

13:15 – 14:00

Lunch

14:00

Bus transfer from the school to the hotel

Speakers for this event

  • Ahmed Abdel Meguid

    Ahmed Abdel Meguid

    Associate Dean for Undergraduate Studies & Administration, The American University in Cairo, EG

    Associate Dean for Undergraduate Studies & Administration, The American University in Cairo, EG

  • Ali Elquammah

    Ali Elquammah

    Co-Director of Academic Affairs & International Relations, HEM, MA

    Co-Director of Academic Affairs & International Relations, HEM, MA

  • Arjun Rudra

    Arjun Rudra

    Associate Director - Middle East & Africa, Graduate Management Admission Council® (GMAC®), IN

    Associate Director - Middle East & Africa, Graduate Management Admission Council® (GMAC®), IN

  • Badreiddine Mansouri

    Badreiddine Mansouri

    General Manager, Nissan Motors Co., MA

    General Manager, Nissan Motors Co., MA

  • Christos Pitelis

    Christos Pitelis

    Dean, College of Business, Abu Dhabi University, AE

    Dean, College of Business, Abu Dhabi University, AE

  • Dan LeClair

    Dan LeClair

    CEO, Global Business School Network (GBSN), US

    CEO, Global Business School Network (GBSN), US

  • David Garay Mazon

    David Garay Mazon

    Senior Managing Partner, Indegate Consulting, MA

    Senior Managing Partner, Indegate Consulting, MA

  • Ibatissam El Absi

    Ibatissam El Absi

    HR Strategy Consultant & Co-Owner, Key RH, MA

    HR Strategy Consultant & Co-Owner, Key RH, MA

  • Iliya Komarev

    Iliya Komarev

    Academic Dean, emlyon business school - Casablanca campus, MA

    Academic Dean, emlyon business school - Casablanca campus, MA

  • Jon Foster-Pedley

    Jon Foster-Pedley

    Dean & Director, Henley Business School, Africa, ZA

    Dean & Director, Henley Business School, Africa, ZA

  • Leila Triki

    Leila Triki

    Dean, MSB Mediterranean School of Business (SMU-Tunis), TN

    Dean, MSB Mediterranean School of Business (SMU-Tunis), TN

  • Mary Grace Neville

    Mary Grace Neville

    Dean, School of Business Administration, Al Akhawayn University, MA

    Dean, School of Business Administration, Al Akhawayn University, MA

  • Michael Osbaldeston

    Michael Osbaldeston

    Associate Director, Quality Services, EFMD

    Associate Director, Quality Services, EFMD

  • Moustapha Guirassy

    Moustapha Guirassy

    President, Groupe IAM, SN

    President, Groupe IAM, SN

  • Nadia Elaref

    Nadia Elaref

    President, ESLSCA University-Egypt, EG

    President, ESLSCA University-Egypt, EG

  • Nora Khiyati

    Nora Khiyati

    Director Corporate Relations & Graduate Network, emlyon business school - Casablanca campus, MA

    Director Corporate Relations & Graduate Network, emlyon business school - Casablanca campus, MA

  • Olayinka David-West

    Olayinka David-West

    Academic Director, Lagos Business School, NG

    Academic Director, Lagos Business School, NG

  • Rita Bele-Zongodono

    Rita Bele-Zongodono

    Head of Africa and Middle East Network Development, IÉSEG School of Management, FR

    Head of Africa and Middle East Network Development, IÉSEG School of Management, FR

  • Scott Andrews

    Scott Andrews

    Principal Lecturer in Leadership & Business, Worcester Business School, University of Worcester, UK

    Principal Lecturer in Leadership & Business, Worcester Business School, University of Worcester, UK

  • Sobel Aziz Ngom

    Sobel Aziz Ngom

    Executive Director, Social Change Factory, SN

    Executive Director, Social Change Factory, SN

  • Tugrul Atamer

    Tugrul Atamer

    Vice-Dean, emlyon business school, FR

    Vice-Dean, emlyon business school, FR

  • Vicky Lester

    Vicky Lester

    Deputy Director, The Case Centre, UK

    Deputy Director, The Case Centre, UK

  • Walid Meski

    Walid Meski

    HR Development Director, OCP Group, MA

    HR Development Director, OCP Group, MA

Registration

Register here

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