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november, 2019

wed20nov(nov 20)16:00fri22(nov 22)14:002019 EFMD Middle East and Africa ConferenceMaking Business Education Matter in The Middle East & Africa16:00 - 14:00 (22) CET Location: Casablanca, Morocco

Event Details

Responding to the rising demand for higher education in the region, this year, under the theme of “Making Business Education Matter in the Middle East and Africa,” the EFMD Middle East and Africa conference will focus on what’s relevant and practical in reinventing sustainable business models for business schools in the region. The conference aims to define what are the challenges and promises of education in the region and see what impact business schools can have.

Target group

Deans, Assistant Deans, Director of Programmes, those in charge of external relations or international relations or with an interest in the Middle East and Africa.


Casablanca, Morocco


20 (Wednesday) 16:00 - 22 (Friday) 14:00 CET


emlyon business school - campus Casablanca

4 Boulevard Sidi Mohamed Ben Abdellah, Dar-el-Beida 20030, Morocco


Wednesday 20 November


Bus leaving from the hotel

15:30 – 16:00


16:00 – 16:15

Welcome Address

  • Tawhid Chtioui, Dean, emlyon business school, FR
  • Iliya Komarev, Academic Dean, emlyon business school, MA
  • Michael Osbaldeston, Associate Director, Quality Services, EFMD

16:15 – 17:30

Plenary 1: The Challenge and Promise of African Education
Looking at education in Africa and discussing the future and new education models for Africa.

17:30 – 18:00

Bus leaving for the city of Casablanca

18:00 – 20:30

Ice Breaking Activitiy: Sensing Morocco
Treasure hunt in Casablanca

20:30 – 21:00

Bus leaving for dinner

21:00 – 22:30



Bus leaving back to the hotel

Thursday 21 November


Buses leaving from the hotel



09:00 – 10:30

Plenary 2: The Purpose of Education
Deans from the regions of the Middle East and Africa will discuss on the purpose of education.

  • Moustapha Guirassy, President, Groupe IAM, SN
  • Ahmed Abdel Meguid, Associate Dean, Undergraduate Studies and Administration, The American University in Cairo (AUC) – School of Business, EG
  • Moderated by Tugrul Atamer, Vice-President, emyon business school, FR

10:30 – 11:30

The Conversations About the Purpose of Education
Facilitated round table discussion. Participants will be divided into groups and each group will discuss issues linked to the previous session.

  • Moderated by Rita Bele-Zongodono, Head of Africa and Middle East Network and Development, IESEG, FR

11:30 – 12:00

Coffee break

12:00 – 13:15

Best Practice Sharing
World Café, Academic experts and Deans sharing their perspectives on different topics such as gender diversity, Social inclusion, Innovation, Digitalization, and South-South cooperation in the context of education in the Middle East and Africa.

  • Olayinka David-West, Academic Director and Professor of Information Systems, Lagos Business School, NG
  • Iliya Komarev, Academic Dean, emlyon business school – Casablanca campus, MA
  • Sobel Aziz Ngom, Executive Director, Social Change Factory, SN

13:15 – 14:30


14:30 – 15:45

Plenary 3: Sustaining Performance through Innovation and Good Practice
Sharing successful stories of business model innovation and designs that are applied to business schools. Practical sessions looking at transformation and different strategies.

  • Leila Triki, Dean, MSB Mediterranean School of Business (SMU-Tunis), TN
  • Nora Khiyati, Director, Corporation Relations and Graduate Network, emlyon business school – Casablanca campus, MA
  • Moderated by Christos Pitelis, Dean, College of Business, Abu Dhabi University, AE

15:45 – 16:15

Coffee break

16:15 – 17-45

Blue Ocean Working Session
Working session on the beach linked to the previous session. Participants will share their own experiences with innovation in their institutions on suggested questions.

Topic suggestions:

  • How can business schools encourage youth entrepreneurship?
  • How can business education succeed in Africa today?
  • How can business education strengthen its human capability?

17:45 – 18:15

Plenary 4: Reporting on Blue Ocean Experience
Participants report back on the main outcomes from the previous session.

  • Moderated by Dan LeClair, CEO, Global Business School Network (GBSN), USA


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20:00 – 21:30

Gala dinner

Friday 22 November


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09:00 – 10:00

Parallel sessions: Implication for Faculty Management, Pedagogy, Research, and Corporate Relations
Reflecting learnings of first two days and discussing implications in the areas of faculty management, pedagogy, research and brand management.

  • Jon Foster-Pedley, Dean and director, Henley Business School, ZA
  • Vicky Lester, Deputy Director, The Case Centre, UK
  • Kamil Senhaji, President, Groupe ISM, FR

10:00 – 11:15

Plenary 5: Growing Capabilities Continuous Improvement
Joint session by AABS, EDAF, and GMAC on building capacity in the Middle East and Africa.

  • Ashish Bharadwaj, Vice President – Asia Pacific, Middle East & Africa, Graduate Management Admission Council® (GMAC®), SP
  • Ali Elquammah, Chair, Association of African Business Schools, MA
  • Michael Osbaldeston, Associate Director, Quality Services, EFMD

11:15 – 11:45

Coffee break

11:45 – 13:00

World Café with Professionals on Talent Managment
CEOs and MBA students to address the African market and to talk about challenges they face.

13:00 – 13:15

Closing Remarks

13:15 – 14:00



Bus leaving back to the hotel


Bus to the cultural experience (optional)


Register here

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