april, 2020

tue21apr(apr 21)14:00thu23(apr 23)12:302020 EFMD Marcom, External and Alumni Relations ConferenceMobilising Stakeholders: Transformation through Personal Leadership14:00 - 12:30 (23) CET Location: Breukelen, The Netherlands

Event Details

The conference provides participants with ample learning and networking opportunities to help your school create and run impactful marketing, communications and alumni relations campaigns as well as grow your network of external stakeholders. If your job is to communicate what your business school does and engage people to connect with your school across many intersections, this is the conference for you to attend.

In a quickly changing marketing and communications landscape, this event will help spark ideas on topics central to communications such as branding, international collaboration, PR strategy, creative use of media and leveraging different digital platforms.

Target group:

It’s the perfect place for international and external relations, marketing, communication and alumni professionals.

Strategic Partner:

Host

Nyenrode Business Universiteit

Location

Breukelen, The Netherlands

Time

21 (Tuesday) 14:00 - 23 (Thursday) 12:30 CET

Address

Nyenrode Business Universiteit

Straatweg 25, 3621 BG Breukelen, The Netherlands

Programme

Tuesday 21 April

13:00 – 18:00

Registration and welcome coffee

14:00 – 14:15

Welcome and Opening Remarks

  • Speaker to be announced, EFMD
  • Misa Dzoljic, Rector Magnificus, Nyenrode Business Universiteit, NL

14:15 – 15:00

Plenary I – Stakeholder Engagement – Setting the Scene
Aim: painting the bigger picture of stakeholder engagement. What to expect from the conference in terms of personal leadership and transformation.

  • Chairperson: Désirée van Gorp, Chair of International Relations Office, Nyenrode Business Universiteit, NL

15:00 – 15:30

Plenary II – Let’s Connect
Aim: get to know each other better and find out what everyone’s contribution is. Isn’t that what every participant wants to get out of a conference? The team of Yes we connect will explain how to make this possible. This networking session will make the energy flow and promises to be a lot of fun.

15:30 – 16:00

Coffee break and poster display of challenges
First opportunity to discover some of your peers’ current challenges and their journey towards possible solutions. Don’t forget to vote for the best one via the conference app Whova!

16:00 – 18:00

Round Table Discussions & Castle Visit – Who has Similar Challenges and What Can we Do About Them?
Aim: participants will re-group in designated teams and start creating connections with peers that do not necessarily hold the same job positions, but share similar challenges.

18:00 – 18:15

Walk to dinner venue on campus

18:30 – 21:00

Drinks and dinner in Nyenrode’s Coach House

21:00 – 21:15

Walk from Nyenrode’s Coach House to hotel

Wednesday 22 April

8:15

Registration opens

8:45

Walk from hotel to school

09:00 – 09:45

Plenary III – Stakeholder Engagement – Tools & Framework
Aim: why is stakeholder engagement so important for an organisation? Examples of where it went wrong and what tools and framework could have been used to deal with these situations.

09:45 – 10:45

Panel Discussion – Stakeholder Engagement – Tools & Framework
Aim: real-life stories of key stakeholders’ engagement, how one can try and meet their needs to drive success in your role.

  • Nelson Phillips, Associate Dean of External Relations, Imperial College London, UK

10:45 – 11:15

Coffee break & poster display of challenge

11:15 – 12:30

Discussion Groups* – Applying the Theoretical Framework
Aim: applying tools and framework shared in the previous sessions on concrete work issues to try and improve my engagement with stakeholders.
*Grouping participants with challenges around the same stakeholder(s), but create a mix of roles and functions within the school.

12:30– 14:00

Lunch on Campus

14:00 – 15:15

Plenary IV – All You Ever Wanted to Know…
Aim: best kept and worse kept business school secrets. What could they have done better in relation to stakeholder management?

  • John Byrne, Founder & Editor in Chief, Poets & Quants, US
  • Matt Symonds, Co-Founder & Director, QS – QuacquarelliSymonds Limited, FR
  • Moderated by Kiki Keating, Founder KikiNetwork, US

15:15 – 15:45

Coffee break & poster display of challenges

15:45 – 17:15

Plenary V & Discussion Groups* – Peer Coaching & Co-Consulting
Aim: success in your role depends on your personal leadership, bringing stakeholders on board. This session will enable you to work with peers*, sharing the same challenges, and identify the right tools and concrete tips to deal with them.
*participants will be split into smaller groups following the initial Yes we connect division.

17:15

Walk from school to hotel

18:30

Transfer to dinner venue

19:00 – 21:30

Drinks and dinner with a touch of orange to salute the Dutch national colour

21:30

Bus transfer to hotel

Thursday 23 April

08:45

Walk hotel to school

09:00 – 10:30

Plenary VI – Stakeholder Engagement – The Dutch Way
Aim: the Netherlands as outperforming other countries, what is it in their culture that makes them so good in international business?

10:30- 11:00

Coffee break and final poster display (final votes on Whova)

11:00 – 11:30

Closing Remarks & Next Year Venue
Aim: final words from our chairperson, winning case from the poster session, analysis of participants’ 3 expectations from the conference and announcement of next year venue for the conference.

11:30 – 12:30

Plenary VII –  Corporate Comedians
Aim: innovative and entertaining way of recapitulating the past two conference days and well as some of our challenges.

12:30

Lunch on campus

Speakers for this event

  • Désirée van Gorp

    Désirée van Gorp

    Chair of International Relations Office, Nyenrode Business Universiteit, NL

    Chair of International Relations Office, Nyenrode Business Universiteit, NL

  • John Byrne

    John Byrne

    Founder & Editor in Chief, Poets & Quants, US

    Founder & Editor in Chief, Poets & Quants, US

  • Kiki Keating

    Kiki Keating

    Founder KikiNetwork, US

    Founder KikiNetwork, US

  • Matt Symonds

    Matt Symonds

    Co-Founder & Director, QS - QuacquarelliSymonds Limited, FR

    Co-Founder & Director, QS - QuacquarelliSymonds Limited, FR

  • Misa Dzoljic

    Misa Dzoljic

    Rector Magnificus, Nyenrode Business Universiteit, NL

    Rector Magnificus, Nyenrode Business Universiteit, NL

  • Nelson Phillips

    Nelson Phillips

    Associate Dean of External Relations, Imperial College London, UK

    Associate Dean of External Relations, Imperial College London, UK

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