24h/24h

Onboarding – Sharing with others
Aim: get to know the platform before the conference starts! Check out our onboarding video, which will help you master the functionalities offered in the online environment as well as share stories with others on the discussion boards before the conference starts.

13:30 – 14:30

Let’s Connect
Aim: get to know each other better and find out what everyone’s contribution is. Isn’t that what every participant wants to get out of a conference? The team of Yes! We Connect will explain how to make this possible. This networking session will make the energy flow and promises to be a lot of fun.

14:30 – 14:45

Stretch your legs break
Sitting in front of a computer for hours in a row is never a good idea. So get up, go get something to drink and stretch your legs!

14:40 – 15:45

Discussing real-life stories of key stakeholders’ engagement
Aim: how one can try and meet the needs of stakeholders to drive success in your role. We all have been affected by the Covid-19 crisis and challenges we are facing and will face in the future will be different ones than before. Discuss with your peers the topic which most relevant to you.

A1 – Faculty engagement

• Discussion led by Nelson Phillips, Associate Dean of External Relations, Imperial College London, UK

A2 – Onboarding newbies – engagement with your school’s mission

• Discussion led by Marianne Schouten, Communications Manager, Rotterdam School of Management, Erasmus University, NL

A3 – Digital marketing engagement

• Discussion led by Jonathan Simon, Director of Marketing & Communications, Telfer School of Management, University of Ottawa, CA

A4 – Alumni engagement

• Discussion led by Xiang Li, Alumni Manager, University of Glasgow Adam Smith Business School, UK

15:45 – 16:00

Take a coffee break
Talking-talking-talking with peers can leave you feeling thirsty! So get up, go get something to drink and stretch your legs!

16:00 – 17:00

Fireside chat – Re-imagining internationalisation
Aim: The current pandemic has created a crisis in our industry and given all of us some difficult challenges to face. One big challenge concerns internationalisation and everything that it entails for the business school world. In this holistic approach, a leading dean will share her views on this question alongside John Byrne & Matt Symonds.

• John Byrne, Founder & Editor in Chief, Poets & Quants, US
• Nicola Kleyn, former Dean, University of Pretoria’s Gordon Institute of Business Science, ZA & Dean, Executive Education, Rotterdam School of Management, Erasmus University, NL
• Matt Symonds, Management Columnist at Forbes, BBC and co-Director MaKi Media Conferences; the S of QS
• Moderated by Kiki Keating, Founder KikiNetwork, US

17:00 – 18:00

Free chatting time with participants you know, have just met or simply miss

13:00 – 14:00

Stakeholder Engagement – The Dutch Way
Aim: Corporate responsibility; how did you manage to bring all your stakeholders on board and act responsibly? A 30-min insightful presentation, leading to a 30-min discussion in smaller groups.

• Frank Tebbe, Head of Strategy & Innovation, Red Cross Netherlands

14:00 – 14:15

Stretch your legs break
Sitting in front of a computer for hours in a row is never a good idea. So get up, go get something to drink and stretch your legs!

14:15 – 15:15

Discussion Groups* – Applying the Theoretical Framework: Relationships with Stakeholders
Aim: In this session we’re going to get behind the drivers and fears of our stakeholder groups, and play with techniques to get those who don’t work in external relations – perhaps faculty, other professional services, your board or even your dean – to come a little closer to what it takes to engage with stakeholders.

We invite you to bring to the session a picture of someone who is part of one of your stakeholders groups. Think of someone you admire and respect – it could be a student, an alumn, a member of the board, a corporate you work with or a member of faculty. Bringing a picture is not a requirement – but you’ll have a lot more fun if you do!

• Moderated by Claudia Monteiro, Consultant, CarringtonCrisp, PT

* participants will be split into smaller groups.

15:15 – 15:30

Take a coffee break
Talking-talking-talking with peers can leave you feeling thirsty! So get up, go get something to drink and stretch your legs!

15:30 – 16:30

Sharing Plenary – 10 Answers Round by Yes! We Connect
Aim: each participant will present a challenge he/she is currently facing and where they can use some help. The 10 participants in their team will each write down their suggestion on the spot and send it via email, giving valuable and practical input!

16:30 – 17:30

Free chatting time with participants you know, have just met or simply miss

12:00 – 13:00

Last chance to post your funny COVID-19 cartoon and get the chance to win a prize!

13:00 – 14:30

Discussion Groups* – Personal leadership in an overheated world
Engaging with others requires a strong self, especially in a hyperconnected world as ours and even more so in times of crisis. How to stay true to yourself? How to keep your calm when others are not? How to act out of confidence rather than fear and uncertainty? In this interactive session we explore what you can do to develop strong personal leadership.

We will start with a brief keynote outlining a nine-step journey towards a strong self, followed by sharing experiences and peer coaching. We aim to have all participants to have at least one key takeaway from the session that they can start using the very same day.

• Jeroen Kraaijenbrink, Strategy writer, speaker, trainer and advisor, NL

* participants will be split into smaller groups

14:30 – 14:45

Take a coffee break
Talking-talking-talking with peers can leave you feeling thirsty! So get up, go get something to drink and stretch your legs!

14:45 – 15:15

Knowing me, knowing you
Aim: A 3-min video will present the research highlights* that EFMD, together with Carrington Crisp and Roe Communications conducted into how different business schools are communicating and how their approaches compare to their peers. We aim to help external relations, marketing communications and alumni teams like yourself better understand challenges and strategies for reaching your stakeholders. This session will then open up the floor for questions and discussion.

• Discussion moderated by Andrew Crisp, co-Founder, CarringtonCrisp, UK
• Discussion moderated by Toby Roe, Co-Founder, Roe Communications, UK
• Discussion moderated by Magda Wanot, Director of Marketing & Communications, EFMD

* As a reminder, this research considered:

• what are the most significant barriers and challenges to your work, both internal and external
• which channels you are using to reach prospective students, and which of these are the most robust
• how you measure the effectiveness of your marketing communications
• where you intend to invest in marketing communications over the next 12 months
• which skills and expertise your department requires – and any changes due to COVID-19

15:15 – 16:15

EFMD virtual escape room
Aim: be challenged, share a laugh, make new connections and try to exit the room before the other teams by answering correctly to the different riddles!

16:15 – 16:30

Closing and next year’s conference