october, 2020

mon12oct(oct 12)13:00wed14(oct 14)12:30online2020 EFMD Marcom, External and Alumni Relations ConferenceMobilising Stakeholders: Transformation through Personal Leadership13:00 - 12:30 (14) CEST Location: online

Event Details

In light of the current pandemic, EFMD together with the 2020 original conference host, Nyenrode Business Universiteit, have decided to offer this event online. In spite of our wishes to hold the conference onsite in The Netherlands next October, it was becoming challenging space wise at Nyenrode to accommodate everyone safely because of the social distancing rules, thus our decision. We are glad to say that this event will be going to Nyenrode Business Universiteit in 2022.

We want to make sure that this conference, even if it will be delivered online, provides participants with ample learning and networking opportunities to help your school create and run impactful marketing, communications and alumni relations campaigns as well as grow your network of external stakeholders. If your job is to communicate what your business school does and engage people to connect with your school across many intersections, this is the conference for you to attend.

Target group:

It’s the perfect place for international and external relations, marketing, communication and alumni professionals.

Strategic Partner:

Registration

Register here

Programme

Notice: he programme content will fundamentally not change, however these sessions might be swapped with one another because of logistical reasons.

Monday 5 to 12 October

24h/24h

Onboarding – Sharing with others
Aim: get to know the platform before the conference starts! Check out our onboarding video, which will help you master the functionalities offered in the online environment as well as share stories with others on the discussion boards before the conference starts.

Monday 12 October

13:30 – 14:30

Let’s Connect
Aim: get to know each other better and find out what everyone’s contribution is. Isn’t that what every participant wants to get out of a conference? The team of Yes! We Connect will explain how to make this possible. This networking session will make the energy flow and promises to be a lot of fun.

14:30 – 14:45

Stretch your legs break
Sitting in front of a computer for hours in a row is never a good idea. So get up, go get something to drink and stretch your legs!

14:40 – 15:45

Discussing real-life stories of key stakeholders’ engagement
Aim: how one can try and meet the needs of stakeholders to drive success in your role. We all have been affected by the Covid-19 crisis and challenges we are facing and will face in the future will be different ones than before. Discuss with your peers the topic which most relevant to you.

A1Faculty engagement

  • Discussion led by Nelson Phillips, Associate Dean of External Relations, Imperial College London, UK

A2Onboarding newbies – engagement with your school’s mission

  • Discussion led by Marianne Schouten, Communications Manager, Rotterdam School of Management, Erasmus University, NL

A3Digital marketing engagement

  • Discussion led by Jonathan Simon, Director of Marketing & Communications, Telfer School of Management, University of Ottawa, CA

A4Alumni engagement

  • Discussion led by Xiang Li, Alumni Manager, University of Glasgow Adam Smith Business School, UK

15:45 – 16:00

Take a coffee break
Talking-talking-talking with peers can leave you feeling thirsty! So get up, go get something to drink and stretch your legs!

16:00 – 17:00

Fireside chat – Re-imagining internationalisation
Aim: The current pandemic has created a crisis in our industry and given all of us some difficult challenges to face. One big challenge concerns internationalisation and everything that it entails for the business school world. In this holistic approach, a leading dean will share her views on this question alongside John Byrne & Matt Symonds.

  • John Byrne, Founder & Editor in Chief, Poets & Quants, US
  • Nicola Kleyn, former Dean, University of Pretoria’s Gordon Institute of Business Science, ZA & Dean, Executive Education, Rotterdam School of Management, Erasmus University, NL
  • Matt Symonds, Management Columnist at Forbes, BBC and co-Director MaKi Media Conferences; the S of QS
  • Moderated by Kiki Keating, Founder KikiNetwork, US

17:00 – 18:00

Free chatting time with participants you know, have just met or simply miss

Tuesday 13 October 2020

13:00 – 14:00

Stakeholder Engagement – The Dutch Way
Aim: Corporate responsibility; how did you manage to bring all your stakeholders on board and act responsibly? A 30-min insightful presentation, leading to a 30-min discussion in smaller groups.

  • Frank Tebbe, Head of Strategy & Innovation, Red Cross Netherlands

14:00 – 14:15

Stretch your legs break
Sitting in front of a computer for hours in a row is never a good idea. So get up, go get something to drink and stretch your legs!

14:15 – 15:15

Discussion Groups*Applying the Theoretical Framework: Relationships with Stakeholders
Aim: In this session we’re going to get behind the drivers and fears of our stakeholder groups, and play with techniques to get those who don’t work in external relations – perhaps faculty, other professional services, your board or even your dean – to come a little closer to what it takes to engage with stakeholders.

We invite you to bring to the session a picture of someone who is part of one of your stakeholders groups. Think of someone you admire and respect – it could be a student, an alumn, a member of the board, a corporate you work with or a member of faculty. Bringing a picture is not a requirement – but you’ll have a lot more fun if you do!

  • Moderated by Claudia Monteiro, Consultant, CarringtonCrisp, PT

* participants will be split into smaller groups.

15:15 – 15:30

Take a coffee break
Talking-talking-talking with peers can leave you feeling thirsty! So get up, go get something to drink and stretch your legs!

15:30 – 16:30

Sharing Plenary – 10 Answers Round by Yes! We Connect
Aim: each participant will present a challenge he/she is currently facing and where they can use some help. The 10 participants in their team will each write down their suggestion on the spot and send it via email, giving valuable and practical input!

16:30 – 17:30

Free chatting time with participants you know, have just met or simply miss

Wednesday 14 October 2020

12:00 – 13:00

Last chance to post your funny COVID-19 cartoon and get the chance to win a prize!

13:00 – 14:30

Discussion Groups*Personal leadership in an overheated world
Engaging with others requires a strong self, especially in a hyperconnected world as ours and even more so in times of crisis. How to stay true to yourself? How to keep your calm when others are not? How to act out of confidence rather than fear and uncertainty? In this interactive session we explore what you can do to develop strong personal leadership.

We will start with a brief keynote outlining a nine-step journey towards a strong self, followed by sharing experiences and peer coaching. We aim to have all participants to have at least one key takeaway from the session that they can start using the very same day.

  • Jeroen Kraaijenbrink, Strategy writer, speaker, trainer and advisor, NL

* participants will be split into smaller groups

14:30 – 14:45

Take a coffee break
Talking-talking-talking with peers can leave you feeling thirsty! So get up, go get something to drink and stretch your legs!

14:45 – 15:15

Knowing me, knowing you
Aim: A 3-min video will present the research highlights* that EFMD, together with Carrington Crisp and Roe Communications conducted into how different business schools are communicating and how their approaches compare to their peers. We aim to help external relations, marketing communications and alumni teams like yourself better understand challenges and strategies for reaching your stakeholders. This session will then open up the floor for questions and discussion.

  • Discussion moderated by Andrew Crisp, co-Founder, CarringtonCrisp, UK
  • Discussion moderated by Toby Roe, Co-Founder, Roe Communications, UK
  • Discussion moderated by Magda Wanot, Director of Marketing & Communications, EFMD

* As a reminder, this research considered:

  • what are the most significant barriers and challenges to your work, both internal and external
  • which channels you are using to reach prospective students, and which of these are the most robust
  • how you measure the effectiveness of your marketing communications
  • where you intend to invest in marketing communications over the next 12 months
  • which skills and expertise your department requires – and any changes due to COVID-19

15:15 – 16:15

EFMD virtual escape room
Aim: be challenged, share a laugh, make new connections and try to exit the room before the other teams by answering correctly to the different riddles!

16:15 – 16:30

Closing and next year’s conference

Speakers

  • Andrew Crisp

    Andrew Crisp

    co-Founder, CarringtonCrisp, UK

    co-Founder, CarringtonCrisp, UK

  • Claudia Monteiro

    Claudia Monteiro

    Consultant, CarringtonCrisp, PT

    Consultant, CarringtonCrisp, PT

  • Frank Tebbe

    Frank Tebbe

    Head of Strategy & Innovation, Red Cross Netherlands

    Head of Strategy & Innovation, Red Cross Netherlands

  • Jeroen Kraaijenbrink

    Jeroen Kraaijenbrink

    Strategy writer, speaker, trainer and advisor, NL

    Strategy writer, speaker, trainer and advisor, NL

  • John Byrne

    John Byrne

    Founder & Editor in Chief, Poets & Quants, US

    Founder & Editor in Chief, Poets & Quants, US

  • Jonathan Simon

    Jonathan Simon

    Director of Marketing & Communications, University of Ottawa, Telfer School of Management, CA

    Director of Marketing & Communications, University of Ottawa, Telfer School of Management, CA

  • Kiki Keating

    Kiki Keating

    Founder KikiNetwork, US

    Founder KikiNetwork, US

  • Magdalena Wanot

    Magdalena Wanot

    Director Marketing and Communications, EFMD

    Director Marketing and Communications, EFMD

  • Marianne Schouten

    Marianne Schouten

    Communications Manager, Rotterdam School of Management, Erasmus University, NL

    Communications Manager, Rotterdam School of Management, Erasmus University, NL

  • Matt Symonds

    Matt Symonds

    Management Columnist at Forbes, BBC and co-Director MaKi Media Conferences; the S of QS

    Management Columnist at Forbes, BBC and co-Director MaKi Media Conferences; the S of QS

  • Misa Dzoljic

    Misa Dzoljic

    Rector Magnificus, Nyenrode Business Universiteit, NL

    Rector Magnificus, Nyenrode Business Universiteit, NL

  • Nelson Phillips

    Nelson Phillips

    Associate Dean of External Relations, Imperial College London, UK

    Associate Dean of External Relations, Imperial College London, UK

  • Nicola Kleyn

    Nicola Kleyn

    former Dean, University of Pretoria’s Gordon Institute of Business Science, ZA & Dean, Executive Education, Rotterdam School of Management, Erasmus University, NL

    former Dean, University of Pretoria’s Gordon Institute of Business Science, ZA & Dean, Executive Education, Rotterdam School of Management, Erasmus University, NL

  • Toby Roe

    Toby Roe

    Co-Founder, Roe Communications, UK

    Co-Founder, Roe Communications, UK

  • Xiang Li

    Xiang Li

    Alumni Manager, University of Glasgow Adam Smith Business School, UK

    Alumni Manager, University of Glasgow Adam Smith Business School, UK

Host

Nyenrode Business Universiteit

Location

online

Time

12 (Monday) 13:00 - 14 (Wednesday) 12:30 CEST