april, 2020

tue21apr(apr 21)14:00thu23(apr 23)12:302020 EFMD Marcom, External and Alumni Relations ConferenceMobilising Stakeholders: Transformation through Personal Leadership14:00 - 12:30 (23) CET Location: Breukelen, The Netherlands

Event Details

The conference provides participants with ample learning and networking opportunities to help your school create and run impactful marketing, communications and alumni relations campaigns as well as grow your network of external stakeholders. If your job is to communicate what your business school does and engage people to connect with your school across many intersections, this is the conference for you to attend.

In a quickly changing marketing and communications landscape, this event will help spark ideas on topics central to communications such as branding, international collaboration, PR strategy, creative use of media and leveraging different digital platforms.

See what regular participants of this conference have to say about the value of face-to-face meetings in the world turning digital:

See what the Nyenrode Estate is all about (venue of the conference):

Target group:

It’s the perfect place for international and external relations, marketing, communication and alumni professionals.

Strategic Partner:

Registration

Register here

Programme

Tuesday 21 April

13:00 – 18:00

Registration and welcome coffee

14:15 – 14:30

Welcome and Opening Remarks

  • Magdalena Wanot, Director of Communications, EFMD, BE
  • Misa Dzoljic, Rector Magnificus, Nyenrode Business Universiteit, NL

14:30 – 15:15

Plenary I – Stakeholder Engagement – Setting the Scene
Aim: painting the bigger picture of stakeholder engagement. What to expect from the conference in terms of personal leadership and transformation.

  • Chairperson: Désirée van Gorp, Chair International Advisory Board, Nyenrode Business Universiteit, NL

15:15 – 16:00

Plenary II – Let’s Connect
Aim: get to know each other better and find out what everyone’s contribution is. Isn’t that what every participant wants to get out of a conference? The team of Yes! We Connect will explain how to make this possible. This networking session will make the energy flow and promises to be a lot of fun.

16:00 – 16:30

Sharing Plenary – What You Want to Get Out of the Conference
Aim: opportunities for participants to pitch their challenge and receive immediate feedback from the group!

16:30 – 17:00

Coffee break and poster display of challenges
First opportunity to discover some of your peers’ current challenges and their journey towards possible solutions. Don’t forget to vote for the best one via the conference app Whova!

17:00 – 18:15

Sharing Plenary – 10 Answers Round by Yes! We Connect
Aim: each participant will present a challenge he/she is currently facing and where they can use some help. The 10 participants in their team will each write down their suggestion, giving valuable and practical input!

18:15 – 18:30

Walk to dinner venue on campus

18:30 – 21:00

Drinks and dinner in Nyenrode’s Coach House

21:00 – 21:15

Walk from Nyenrode’s Coach House to hotel

Wednesday 22 April

8:15

Registration opens

8:45

Walk from hotel to school

09:00 – 09:45

Plenary III – Stakeholder Engagement – Tools & Framework
Aim: why is stakeholder engagement so important for an organisation? Examples of where it went wrong and what tools and framework could have been used to deal with these situations.

  • Louise Gunning-Schepers, Chairman of Supervisory Board, Royal Schiphol Group, NL

09:45 – 10:45

Panel Discussion – Stakeholder Engagement – Tools & Framework
Aim: real-life stories of key stakeholders’ engagement, how one can try and meet their needs to drive success in your role.

  • Nelson Phillips, Associate Dean of External Relations, Imperial College London, UK
  • Jonathan Simon, Director of Marketing & Communications, University of Ottawa, Telfer School of Management, CA
  • Marianne Schouten, Communications Manager, Rotterdam School of Management, Erasmus University, NL
  • Expert: Louise Gunning-Schepers, Chairman of Supervisory Board, Royal Schiphol Group, NL

10:45 – 11:15

Coffee break & poster display of challenge

11:15 – 12:30

Discussion Groups* – Applying the Theoretical Framework
Aim: applying tools and framework shared in the previous sessions on concrete work issues to try and improve my engagement with stakeholders.
*Grouping participants with challenges around the same stakeholder(s), but create a mix of roles and functions within the school.

12:30– 14:00

Lunch on Campus

14:00 – 15:15

Plenary IV – All You Ever Wanted to Know…
Aim: best kept and worse kept business school secrets. What could they have done better in relation to stakeholder management?

  • John Byrne, Founder & Editor in Chief, Poets & Quants, US
  • Matt Symonds, Management Columnist at Forbes, BBC and co-Director MaKi Media Conferences; the S of QS
  • Moderated by Kiki Keating, Founder KikiNetwork, US

15:15 – 15:45

Coffee break & poster display of challenges

15:45 – 17:15

Plenary V & Discussion Groups* – Peer Coaching & Co-Consulting
Aim: success in your role depends on your personal leadership, bringing stakeholders on board. This session will enable you to work with peers*, sharing the same challenges, and identify the right tools and concrete tips to deal with them.
*participants will be split into smaller groups following the initial Yes we connect division.

  • Désirée van Gorp, Chair International Advisory Board, Nyenrode Business Universiteit, NL

17:15

Walk from school to hotel

18:30

Transfer to dinner venue

19:00 – 21:30

Drinks and dinner at Restaurant Belle including a boat tour

21:30

Bus transfer to hotel

Thursday 23 April

08:45

Walk hotel to school

09:00 – 10:30

Plenary VI – Stakeholder Engagement – The Dutch Way
Aim: Corporate responsibility; how did you manage to bring all your stakeholders on board and act responsibly?

  • Frank Tebbe, Head of Strategy & Innovation, Red Cross Netherlands

10:30- 11:00

Coffee break and final poster display (final votes on Whova)

11:00 – 12:15

Closing Remarks & Next Year Venue
Aim: final words from our chairperson, winning case from the poster session, analysis of participants’ 3 expectations from the conference and announcement of next year venue for the conference.

  • Chairperson: Désirée van Gorp, Chair International Advisory Board, Nyenrode Business Universiteit, NL

12:15

Lunch on campus

Speakers for this event

  • Désirée van Gorp

    Désirée van Gorp

    Chair Academic Board, Nyenrode Business Universiteit, NL

    Chair Academic Board, Nyenrode Business Universiteit, NL

  • Frank Tebbe

    Frank Tebbe

    Head of Strategy & Innovation, Red Cross Netherlands

    Head of Strategy & Innovation, Red Cross Netherlands

  • John Byrne

    John Byrne

    Founder & Editor in Chief, Poets & Quants, US

    Founder & Editor in Chief, Poets & Quants, US

  • Jonathan Simon

    Jonathan Simon

    Director of Marketing & Communications, University of Ottawa, Telfer School of Management, CA

    Director of Marketing & Communications, University of Ottawa, Telfer School of Management, CA

  • Kiki Keating

    Kiki Keating

    Founder KikiNetwork, US

    Founder KikiNetwork, US

  • Louise Gunning-Schepers

    Louise Gunning-Schepers

    Chairman of Supervisory Board, Royal Schiphol Group, NL

    Chairman of Supervisory Board, Royal Schiphol Group, NL

  • Magdalena Wanot

    Magdalena Wanot

    Director of Communications, EFMD

    Director of Communications, EFMD

  • Marianne Schouten

    Marianne Schouten

    Communications Manager, Rotterdam School of Management, Erasmus University, NL

    Communications Manager, Rotterdam School of Management, Erasmus University, NL

  • Matt Symonds

    Matt Symonds

    Management Columnist at Forbes, BBC and co-Director MaKi Media Conferences; the S of QS

    Management Columnist at Forbes, BBC and co-Director MaKi Media Conferences; the S of QS

  • Misa Dzoljic

    Misa Dzoljic

    Rector Magnificus, Nyenrode Business Universiteit, NL

    Rector Magnificus, Nyenrode Business Universiteit, NL

  • Nelson Phillips

    Nelson Phillips

    Associate Dean of External Relations, Imperial College London, UK

    Associate Dean of External Relations, Imperial College London, UK

Host

Nyenrode Business Universiteit

Location

Breukelen, The Netherlands

Time

21 (Tuesday) 14:00 - 23 (Thursday) 12:30 CET

Address

Nyenrode Business Universiteit

Straatweg 25, 3621 BG Breukelen, The Netherlands