november, 2021

mon15nov(nov 15)12:00wed17(nov 17)16:002021 EFMD Bachelor Programmes ConferenceWhat is the next paradigm of Bachelor programmes?12:00 - 16:00 (17) Location:online

Event Details

Undergraduate programmes are the stepping-stone into a professional career and for many young people, their first contact point with the world of academia. With new generations of students and their changing expectations, education in Bachelor programmes has its own unique challenges.

This annual conference for directors and administrators of Bachelor programmes in management and related areas is an opportunity to keep up with the latest practices and development in undergraduate education globally. Learn from showcased strategic and operational best practices across diverse perspectives such as those of students, faculty and employers.

Target group

Directors of bachelor/ undergraduate programs in management and related areas such as finance, marketing etc. as well as program administrators and staff from EFMD member and non-member schools concerned with bachelor/ undergraduate programs.

Conference format

As international travel remains complicated, we have decided to move this conference to an online format.


Register here



Monday 15 November

13:00 – 13:15

Welcome & introduction

  • Friedemann Schulze-Fielitz, Director, Business School Services, EFMD

13:15 – 14:00

The value proposition of undergraduate business education

Compared to other disciplines such as STEM & liberal arts, what does business education actually provide? Is business a science or a trade?

  • David Arkless, Founder and Chairman of ArkLight Consulting and The Future Work Consortium, Honorary Professor at the University of Durham, former Global President at ManpowerGroup, International President of CDI Corporation, and European Director at Hewlett-Packard Europe

14:00 – 14:30


14:30 – 15:30

Conscious leadership & Organisational paradigms

Anthropological & organizational research suggests five distinct organizational paradigms in human history. A new form of organization is emerging nowadays – Could the current organizational challenges and disruptions be signaling that civilization is outgrowing the current model and preparing for the next paradigm?

  • Laura Rojo, Assistant Dean-Executive Director, Undergraduate Studies, IE Business School, ES

15:30 – 15:45


15:45 – 16:45

Content-led networking: Figuring out the new normal

Participants will discuss one of the following topics in small groups:

  • What is your institution’s strategy to move ahead?
  • How has the pandemic but also live-long learning approaches affected your strategy?
  • How can you support the mental well-being of students, faculty & staff?

Tuesday 16 November

13:00 – 13:45

How to engage students in hybrid teaching?

The need to engage students who may not even be in the classroom is more important than ever. How can this be done in a way that encourages student learning rather than punishing disengagement?

  • Mads Nordmo Arnestad, Associate Professor, Campus Bergen, BI Business School, NO
  • Ronan Gruenbaum, Global Director of Undergraduate Learning & Development, Hult International Business School, UK

13:45 – 14:15


14:15 – 15:00

Best practice: Managing the hybrid teacher

Faculty that teach hybrid need a different set of skills, incentive models, and training. What are governance best practices for this new type of teacher?

  • Tracy Noga, Wilder Teaching Professor & Chair, Department of Accountancy, Bentley University, US

15:00 – 15:30


15:30 – 16:15

Intercultural experience in the hybrid world

How do you create an intercultural experience in the hybrid world? How can online and onsite experiences reinforce each other in such a context?

  • Jordan Levy, Executive Director, CapSource, US
  • Ellen M. Sayles, Associate Dean & Director, Education Abroad, University of Richmond, US
  • Len J. Treviño, SBA Communications Distinguished Professor of International Business & Director, International Business Programs, College of Business, Florida Atlantic University, US

Moderated by Thomas J. Cossé, Associate Dean for International Programs & Director, Center for International Business Programs, Robins School of Business, University of Richmond, US

16:15 – 17:00

Discussion on learning from the first 3 sessions

Wednesday 17 November

13:00 – 13:45

Diversity and equity in business education

Following the Black Lives Matter and #metoo movements, what are the implications for all stakeholders, students, staff & faculty? How can we help students to become responsible and conscious leaders that want to make a positive difference? How can we make business education available for students from low-income backgrounds?

  • Pamilla Mudhray, Director of DEIB, Hult International Business School, UK

Moderated by Ronan Gruenbaum, Global Director of Undergraduate Learning & Development, Hult International Business School, UK

13:45 – 14:15


14:15 – 15:00

Best practice: Creating diverse and inclusive learning spaces

How can we strengthen Indigenous business leadership? Develop inclusive interdisciplinary programs? Cultivate diverse academic talent? This session will share key learnings from a transformative Indigenous business leadership program seeking to strengthen Australia’s Indigenous workforce in public, private and community sectors. Gain hands-on information about how to make your programmes more inclusive.

  • Jacinta Elston, Pro-Vice Chancellor (Indigenous), Monash University, AU
  • Nick Mc Guigan, Director Equity, Diversity & Social Inclusion, Monash Business School, AU

15:00 – 15:30


15:30 – 16:30

Future business models for bachelor programmes

Will business schools shift towards a subscription model that caters to lifelong learning rather than selling individual degrees? What will be the employment model for faculty in the future?

  • John Quelch, Dean, Miami Herbert Business School, University of Miami
  • Jordi Diaz, Dean, EADA Business School, ES

16:30 – 16:45

Closing remarks and welcome to the 2022 Conference

  • Friedemann Schulze-Fielitz, Director, Business School Services, EFMD

Practical information

Registration fees:

EARLY BIRD UNTIL 5 November (included)

  • 496,10€ (410€ 21% VAT) full & affiliate members of EFMD
  • 713,90€ (590€ 21% VAT) non-members of EFMD

LATE FEE AS OF 6 November (payment by credit card ONLY)

  • 707,85€ (585€ 21% VAT) full & affiliate members of EFMD
  • 1016,40€ (840€ 21% VAT) non-members of EFMD

Cancellation policy:

Cancellations must be confirmed in writing. If EFMD receives notice of your withdrawal before 15 October 2021 (included), a cancellation administrative fee of (75€ local VAT) will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost as long as EFMD receives notification of the name, title and address of the substitute.

Please note that the list of participants is distributed 10 working days before the event (2 November 2021). If you register after that date your contact details will not be included in the list.

Also note that if we haven’t received your payment (or proof of payment) before the list is distributed (on 2 November 2021) your contact details will not be included in that list.



Frankfurt School of Finance & Management




15 (Monday) 12:00 - 17 (Wednesday) 16:00