2023 EFMD Bachelor Programmes Conference

wed15nov(nov 15)16:00fri17(nov 17)14:302023 EFMD Bachelor Programmes ConferenceAI & undergraduate business education: Where are we and where are we headed?Location:Budapest, Hungary

Event Details

Undergraduate programmes are the stepping-stone into a professional career and for many young people, their first contact point with the world of academia. With new generations of students and their changing expectations, education in Bachelor programmes has its own unique challenges.

This annual conference for directors and administrators of Bachelor programmes in management and related areas is an opportunity to keep up with the latest practices and development in undergraduate education globally. Learn from showcased strategic and operational best practices across diverse perspectives such as those of students, faculty and employers.

Target group

Directors of bachelor/ undergraduate programmes in management and related areas such as finance, marketing etc. as well as programme administrators and staff from EFMD member and non-member schools concerned with bachelor/ undergraduate programmes.

Registration

Register here

Programme

Wednesday 15 November

16:00

Registrations & welcome coffee

16:30 – 17:00

Welcome & introduction

  • Anthony Radev, President, Corvinus University of Budapest, HU
  • Lajos György Szabó, Acting Rector, Corvinus University of Budapes, HU
  • Friedemann Schulze-Fielitz, Director, Business School Services, EFMD Global
  • Richard Szanto, Dean of Undergraduate Programs, Corvinus University of Budapest & Conference Chair, HU

17:00 – 18:00

Opening plenary: Current trajectories and future horizons for AI in management education

  • David Lefevre, Professor of Practice, Digital Innovation, Imperial College Business School, UK
  • Mairead Brady, Associate Professor, Trinity Business School, IE

18:00 – 19:00

Ice-breaking activity

19:00 – 21:00

Welcome dinner

Thursday 16 November

09:00 – 10:15

How can faculty and students differentiate themselves from AI?

The boom in Generative AI in the past twelve months has left many business schools running around and wondering how to deal with AI – often from the perspective of how to avoid students using AI to plagiarise assignments. The larger picture, however, is what now is the purpose of business schools and universities? What value do schools give students for their future careers when AI will be able to do the same work, quicker and far, far cheaper? What does this mean for faculty, when young people may perceive AI as providing a better synthesis of knowledge and content, faster and cheaper, than sitting in classes listening to professors?

  • Ronan Gruenbaum, Global Director of Undergraduate Learning & Development, Hult International Business School, UK
  • Stephen Alexander, Adjunct Professor of Digital Future Proofing Hult International Business School, Co-founder & CEO of healthcommons.global and Founder of Digital Value Capture®, AU (remotely)

10:15 – 10:45

Coffee break

10:45 – 12:15

Mastering the talent-tech equation: Thriving in a rapidly evolving digital landscape

In a rapidly evolving digital landscape, the intersection of talent and technology presents both opportunities and challenges for next-generation leaders. This interactive session aims to equip participants with the skills and strategies necessary to navigate the talent-tech equation and become catalysts for innovation considering the rapid evolution of immersive technologies and the natural adaptation difficulties by all stakeholders.

  • Raul V. Rodriguez, Vice President, Woxsen University, IN

12:15 – 13:45

Lunch

13:45 – 14:30

Case studies on integrating AI in the programme portfolio

  • Hari Natarajan, Vice Dean, Business Programs and Professor of Management, Miami Herbert Business School, University of Miami, US

14:30 – 15:45

Case studies on AI usage: the student journey

Can ChatGPT enhance undergraduate reflective writing: Leveraging ChatGPT for personal growth and learning

This session explores the potential of leveraging ChatGPT, a state-of-the-art language model, to enhance the reflective abilities of undergraduate (UG) Business Management students in the context of a second-year Event and Festival Management module. It investigates how students can utilize ChatGPT as a tool to improve their written reflective practice, with a specific focus on the employability and personal skills they have gained through the module.

  • Joanne Matthews, Programme Director (BSc Business Management with Communications), University of Birmingham, UK

 

AI-powered tailored learning

Learn about our groundbreaking research into Chat-GPT’s applications in education, focusing on personalization and accessibility to empower learners everywhere.

  • Hani Alers, Senior Researcher, Data Science Research Group, The Hague University of Applied Sciences, NL

15:45 – 16:15

Coffee break

16:15 – 17:30

The edtech AI maturity model: Where are we now? Where are we heading?

This sharing session introduces participants to a framework via which to assess AI maturity at their institution and a view on possible future directions. We will introduce an AI Maturity  Model and then invite participants to complete  a survey instrument mapped to this framework.  Much of the session will be conducted in groups and  discussion will be encouraged.  Towards the end of the session, we will be present anonymised aggregated results and the implications of these results will be discussed.

  • David Lefevre, Professor of Practice, Digital Innovation, Imperial College Business School, UK
  • Mairead Brady, Associate Professor, Trinity Business School, IE

19:00 – 19:15

Bus transfer from Mercure Korona Hotel

19:15 – 22:00

Reception & Conference Dinner

Friday 17 November

09:00 – 10:00

The jobs of the future and the influence of AI

  • Balázs Fertig, Director of Recruitment and Onboarding, MBH Bank, HU
  • Tamás Bárány, Head of Group Recruitment, MOL Group, HU
  • Judit Nagy, Director of Business and Management BSc, Corvinus University of Budapest, HU
  • Regina Bunevácz, Student of the Master’s in Leadership and Management / CEMS programme, HU

10:00 – 10:30

Coffee break

10:30 – 11:45

World café

11:45 – 12:30

Closing plenary: Back to the future | AI 

  • Robert Nagy, Tech Executive, AI enthusiast, Managing Director of Technology, MBH Bank, HU

12:30 – 13:00

Closing remarks

  • Richard Szanto, Dean of Undergraduate Programs, Corvinus University of Budapest & Conference Chair, HU
  • Friedemann Schulze-Fielitz, Director, Business School Services, EFMD Global

13:30 – 14:30

Lunch

Practical information

Venue

Corvinus University of Budapest

Fővám tér 8, 1093 Budapest, Hungary
Tel: +44 1442 841 035
Website

Registration fees

EARLY BIRD UNTIL 31 JULY (included)

  • EFMD Full member: € 685 + 27% VAT = € 869.95
  • EFMD Affiliated member: € 835 + 27% VAT = € 1060.45
  • EFMD non-member: € 985 + 27% VAT = € 1250.95

NORMAL FEE UNTIL 13 OCTOBER (included)

  • EFMD Full member: € 885 + 27% VAT = € 1123.95
  • EFMD Affiliated member: € 1085 + 27% VAT = € 1377.95
  • EFMD non-member: € 1235 + 27% VAT = € 1568.45

LATE FEE AS OF 14 OCTOBER (payment by credit card ONLY)

  • EFMD Full member: € 985 + 27% VAT = € 1250.95
  • EFMD Affiliated member: € 1185 + 27% VAT = € 1504.95
  • EFMD non-member: € 1385 + 27% VAT = € 1758.95

Cancellation policy registrations

Cancellations must be confirmed in writing. If EFMD receives notice of your withdrawal before 14 October 2023, a cancellation administrative fee of (75€ + local VAT) will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost as long as EFMD receives notification of the name, title and address of the substitute.

Please note that the list of participants is distributed 10 working days before the event (31 October 2023). If you register after that date your contact details will not be included in the list.

Also note that if we haven’t received your payment (or proof of payment) before the list is distributed (on 31 October 2022) your contact details will not be included in that list.

How to get there

Arriving by plane to Budapest Liszt Ferenc Airport Terminal 2

Taxi from the airport

The airport’s official taxi operator is Főtaxi. Reservations can be made in person at the Főtaxi booths located at the exits of Terminals 2A and 2B. At the taxi ranks in front of the stands, taxis are continuously waiting for passengers.

A ride to the city center should typically cost around 10800 HUF (28 EUR), and lasts 30-50 minutes depending on traffic conditions. Credit card payment is acceptable.

Bus from the airport

The airport is well served by public transport (BKK). Bus line 100E takes you to the city centre directly, but regular BKK tickets are not valid on it, you need to purchase a separate ticket for 2200 HUF (~6 EUR).

A regular bus line, line number 200E commutes between Terminal 2 and Metro line M3. You can use it by buying a regular or single BKK ticket for 450 HUF (~1 EUR). We advise you to buy your ticket at the ticket machines in advance. The length of the bus and Metro M3 ride is approximately 50-60 minutes.

Minibus from the airport

A minibus service (miniBUD) also operates from the airport. MiniBUD Desks are to be found at every terminal. The transfer operates as a shared-ride service, which means that you might have to wait a little before a minibus gets filled with people heading towards the same area.

By train

International trains arrive at Budapest Keleti Pályaudvar. Metro lines M2 and M4 are the main transport services serving the train station. There is direct metro connection to Corvinus University by line M4, name of stop is Fővám tér. The length of the Metro ride is approximately 10 minutes.

EFMD's health & safety policy for in-person attendance

EFMD’s HEALTH & SAFETY POLICY FOR IN-PERSON ATTENDANCE
Please refer to the EFMD general policy and local authorities’ requirements to enter the country.

Accommodation

EFMD has negotiated a preferential rate at:

Mercure Korona Budapest

Kecskemeti utca 14,

1053 BUDAPEST, Hungary

Rates single occupancy: € 129,33 incl; breakfast

To book your room, please follow this link.

 

Speakers

  • Balázs Fertig

    Balázs Fertig

    Director of Recruitment and Onboarding, MBH Bank

    Director of Recruitment and Onboarding, MBH Bank

  • David Lefevre

    David Lefevre

    Director and Co-Founder of insendi, EdTech Lab, Imperial College Business School, UK

    Director and Co-Founder of insendi, EdTech Lab, Imperial College Business School, UK

  • Hani Alers

    Hani Alers

    Senior Researcher, Data Science Research Group, The Hague University of Applied Sciences

    Senior Researcher, Data Science Research Group, The Hague University of Applied Sciences

  • Hari Natarajan

    Hari Natarajan

    Vice Dean, Business Programs and Professor of Management, Miami Herbert Business School

    Vice Dean, Business Programs and Professor of Management, Miami Herbert Business School

  • Joanne Matthews

    Joanne Matthews

    Programme Director (BSc Business Management with Communications), University of Birmingham

    Programme Director (BSc Business Management with Communications), University of Birmingham

  • Judit Nagy

    Judit Nagy

    Director of Business and Management BSc, Corvinus University of Budapest

    Director of Business and Management BSc, Corvinus University of Budapest

  • Mairead Brady

    Mairead Brady

    Associate Professor of Marketing & Technology, Trinity Business School

    Associate Professor of Marketing & Technology, Trinity Business School

  • Raul Villamarin Rodriguez,

    Raul Villamarin Rodriguez,

    Vice President, Woxsen University

    Vice President, Woxsen University

  • Regina Bunevácz

    Regina Bunevácz

    Student of the Master’s in Leadership and Management / CEMS programme

    Student of the Master’s in Leadership and Management / CEMS programme

  • Richard Szanto

    Richard Szanto

    Dean of Undergraduate Programs, Corvinus University of Budapest

    Dean of Undergraduate Programs, Corvinus University of Budapest

  • Robert Nagy

    Robert Nagy

    Tech Executive, AI enthusiast, Managing Director of Technology, MBH Bank

    Tech Executive, AI enthusiast, Managing Director of Technology, MBH Bank

  • Ronan Gruenbaum

    Ronan Gruenbaum

    Global Director of Undergraduate Learning & Development, Hult International Business School

    Global Director of Undergraduate Learning & Development, Hult International Business School

  • Stephen Alexander

    Stephen Alexander

    Adjunct Professor of Digital Future Proofing Hult International Business School & Co-founder & CEO of Health Commons Connect & Health Commons R&D

    Adjunct Professor of Digital Future Proofing Hult International Business School & Co-founder & CEO of Health Commons Connect & Health Commons R&D

  • Tamás Bárány

    Tamás Bárány

    Head of Group Recruitment, MOL Group.

    Head of Group Recruitment, MOL Group.

Contact

For questions regarding the programme & overall event:

Diana Grote

For questions regarding registration & accommodation:

Eliska Vinsova

Location

Budapest, Hungary

Time

november 15 (wednesday) 16:00 - november 17 (friday) 14:30