january, 2023

mon30jan(jan 30)14:00tue31(jan 31)22:002023 EFMD Conference for Deans & Directors GeneralWhat if...? Reimagining the role of business schools in 203014:00 - 22:00 (31) Location:Madrid, Spain

Event Details

The 2023 Deans Conference will take place onsite on 30-31 January after two years of being online. We look forward to connecting again with the community which is open, honest, and a trusted forum to delve into daily challenges and overall trends.

The two-day event will provide us with an opportunity to look ahead as a network and as a community to what is next for business education.
In addition to extensive networking opportunities, the conference program is designed to provide immediate value and practical takeaways for your leadership role.

Registration is open.

If you were unable to attend the 2022 EFMD Conference for Deans and Directors General that took place online from 26 to 28 January, where nearly 300 deans from business schools around the world met to network and discuss under the theme “Redefining the (im)possible”, see what you have missed in the following blog post from our conference chair Marion Debruyne, Dean, Vlerick Business school, and hope you will be able to join us this year.

Target Group

This event is by invitation only, for those with chief executive officer (top management of the institution) responsibility and authority in EFMD member business schools and centres. Directors of non-member schools can be invited at the discretion of the organisers.

Strategic Partner:


Register Here


All indicated time slots are CET (Brussels time)

Monday 30 January


Walk from Eurostars Hotel to IE Tower

10:30 – 14:00


11:00 – 12:30

Optional Pre-Conference Session,
During this optional plenary session, the EFMD Quality Services Team will report on the current status and latest developments in EFMD accreditations.
Deans and Directors will also learn about the future goals of the EFMD accreditations during this session.
It should be noted that this is not your typical accreditation seminar; explaining Standards & Criteria or Processes is NOT the primary goal of this session.

12:30 – 14:00


14:00 – 14:15

Welcome address

  • Eric Cornuel, President, EFMD Global
  • Speaker to be announced, IE Business School, ES

14:15 – 14:30

EFMD Updates

  • Eric Cornuel, President, EFMD Global

14:30 – 14:45

Setting the scene

  • Chairperson: Lee Newman, Dean, IE Business School, ES

14:45 – 15:30

Plenary I – Reimagining the role of business schools in 2030
Aim: The world will look different in 2030. How will this affect the role of business schools and business, how should we redefine our mission, and are we prepared? What do we know is going to happen? What can we expect? A fireside chat with a dean, and a consultancy speaker about what questions we need to consider when rethinking the role of Business School in 2030.

  • Moderated by: Lee Newman, Dean, IE Business School, ES

15:30 – 16:15

Coffee break

16:15 – 17:00

Plenary II – How does technology impact the future workplace
Aim: In this business-based input session, envision where and what role technology might play in the next 5 to 10 years. What role will the metaverse, AI, Blockchain, etc. play? What does this imply for business schools? What will the next generation of business professionals need as competencies?

  • Moderated by: Lee Newman, Dean, IE Business School, ES

17:00 – 18:15

Worldcafé – What if…
Aim: allow participants to discuss and share ideas on the input from the day’s sessions in an informal setting.


Walk from Eurostars Hotel to IE Tower

18:30 – 21:00

Drinks & dinner at Eurostars Hotel

Tuesday 31 January


Walk from Eurostars Hotel to IE Tower

09:00 – 10:15

Plenary III – What if business schools should balance multiple purposes?
Aim: A hands-on session in which a panel of deans will share best practices based on what has been accomplished in the last three years, and looking ahead. What is your perspective on your role as a dean, as well as potentially conflicting elements such as teaching, research, societal contribution, and so on?

  • Soumitra Dutta, Dean, Saïd Business School, University of Oxford, UK
  • Moderated by: Lee Newman, Dean, IE Business School, ES

10:15 – 11:00

Coffee break

11:00 – 12:15

Breakout series A – The business school in 2030, what if…
A1 — What if rankings were embraced by all relevant stakeholders?
Aim: what would be needed to get all key stakeholders (academic administrators such as Deans, prospective and current students, alumni, recruiters, and prospective and current faculty) to embrace international Business School rankings?  This session will build on a plenary session on rankings held at the Deans’ conference at Bocconi in February 2020.

  • Moderated by Winfried Ruigrok, Dean, Executive School of Management, Technology and Law, University of St. Gallen, CH

A2 — What if tuition wasn’t a barrier to graduation management education? 

Aim: exploring new educational/pedagogical models (hybrid vs online). What are we going to keep? What is the student value proposition? For the time being, education is an expensive and time-consuming process for students, and knowing that knowledge is freely available everywhere, where will this lead us?

  • Moderated by Nalisha Patel, Regional Director, Europe, GMAC® – Graduate Management Admission Council®, UK

A3 — What if purpose was the first criteria for your research agenda?
Aim: What does reimagining the role of business schools in 2030 mean for research? Are research agendas keeping up with the speed of change? Should overall research criteria be revisited?

  • Marco Giarratana, Vice-rector of Coordination and Research, IE University, ES
  • Kamran Razmdoost, Dean, ESCP Business School London, UK
  • Moderated by Metka Tekavčič, Dean, University of Ljubljana, School of Economics and Business, SI

A4 — What if internationalisation ceased to exist as we know it?
Aim: What is the new definition of “international” in business schools? What does international entail for students? For Professors? For the job, we’re offering? For our customers? Debating the new internationalisation concepts.

  • Mar Hurtado de Mendoza, VP for Global Recruitment & Marketing, IE University, ES
  • Moderated by Nils Stieglitz, President & CEO, Frankfurt School of Finance and Management, DE

A5 — What if business schools don’t address the climate emergency?
Aim: how can business schools play a future role in the climate emergency and other green initiatives? Best practices from some of the network’s schools.

12:15 – 13:45


13:45 – 15:00

Breakout series B – Current trends & best practices
B1 — GMAC session
Aim: latest trends on…

  • Moderated by Sangeet Chowfla, President & Chief Executive Officer, GMAC® – Graduate Management Admission Council®, US

B2 — Implementing strategies to attract and retain female talent in business schools
Aim: While there is no magic formula that our schools (or, indeed, any high education institution) can use to shrink the gender gap among our faculty and management bodies, there are some strategies that can be employed to recruit, hire and retain female talent. Along with the EQUAL4EUROPE project, this workshop aims to share and contrast experiences with other schools that are interested in how this might benefit their academic communities.
*The EQUAL4EUROPE project brings together several European business schools (in partnership with NEHEM and EFMD) – Esade, ESMT, INSEAD, RSM, and IEDC-Bled School of Management along with Comenius University – who have developed new Gender Equality Plans and are implementing actions that accelerate the process of removing barriers to the recruitment, retention and career progression of female researchers, as well as addressing gender imbalances in decision-making processes and integrating the gender perspective in research and innovation content. Specifically, the EQUAL4EUROPE project aims at addressing the leaky pipeline that exists in academia, also among Arts, Humanities, Medicine, Social Sciences, Business, and Law research institutions. While women represent approximately 50% of PhDs in these fields, there are only, approximately, 35% of researchers and 20% of Professors. In this context, the EQUAL4EUROPE project has developed and implemented specific actions and strategies to recruit, retain and promote career development of female scientists, such as gender-sensitive recruitment strategies, tenure-clock freeze or intensification of the research career after parental leaves.

B3 — Data management and business intelligence

  • Sharon Hodgson, Dean, Ivey Business School at Western University, CA
  • Markus Walters, Director, Strategic Initiatives, Ivey Business School at Western University, CA

B4 — Exploring the business school for the lifelong learner
Aim: This institution’s learning advisors use advanced data analytics and cutting-edge technology to help members tap into a wealth of learning opportunities and craft personalized development journeys that meet their changing needs. This business school would provide this compelling service via a fee-based subscription model that automatically calibrates based on an individual’s achievement of agreed-upon goals.

  • Teresa Martin-Retortillo, Executive President of IE Exponential Learning, IE Business School, ES

B5 — What’s next in designing the ‘wow’ experience for students?

  • Sabine Yazbeck, Global Head of Student Experience, IE University, ES
  • Moderated Veneta Andonova, Dean School of Management, Universidad de los Andes School of Management, CO

15:00 – 15:45

Coffee break

15:45 – 16:30

Plenary IV – What if the world was a better place?
Aim: an insightful session that sheds light on the global political situation.

  • Manuel Muñiz, Provost, IE University, ES
  • Moderated by: Lee Newman, Dean, IE Business School, ES

16:30 – 16:45

Closing remarks by the Chair

16:45 – 17:00

Presentation of next year’s venue


Walk to Eurostars Hotel


Bus transfer from Eurostars Hotel to Palacio Neptuno

19:30 – 22:00

Dinner at Palacio Neptuno


Bus back to Eurostars Hotel

Practical information

Conference fees

Early Bird Fee until 30 September 2022:

  • EFMD Full member: € 995 plus 21% VAT = € 1203,95
  • EFMD Affiliated member: € 1145 plus 21% VAT = € 1385,45
  • EFMD non-member: € 1295 plus 21% VAT = € 1566,95

Normal Fee until 16 December 2022:

  • EFMD Full member: € 1220 plus 21% VAT = € 1476,20
  • EFMD Affiliated member: € 1370 plus 21% VAT = € 1657,70
  • EFMD non-member: € 1620 plus 21% VAT = € 1960,20

Late Fee from 17 December 2022:

  • EFMD Full member: € 1345 plus 21% VAT = € 1627,45
  • EFMD Affiliated member: € 1495 plus 21% VAT = € 1808,95
  • EFMD non-member: € 1745 plus 21% VAT = € 2111,45

Cancellation policy for registrations

Cancellations must be confirmed in writing. If EFMD receives notice of your withdrawal before 09/01/2023, a cancellation administrative fee of (75€ plus 21% VAT) will be charged. Thereafter, we regret that we are unable to refund any fees.

Please note that if we haven’t received your payment (or proof of payment) before January 16, 2023, your name will not be added to the participants’ list.

EFMD's health & safety policy for in-person attendance

Please refer to the EFMD general policy and local authorities’ requirements to enter the country.

Conference hotel information

EFMD has reserved a number of rooms at the beautiful five stars Eurostars Tower Hotel Madrid for the duration of the conference (from 30 January to 1st February). The architectural beauty and the impressive height make this a unique hotel, offering the best views of Madrid at an angle of 360 degrees, from the mountains to the Plaza Mayor.

Eurostars Tower Hotel Madrid
P.º de la Castellana, 259, B,
28046 Madrid, Spain

Single superior room – € 185,00 including breakfast and 10% VAT
Double superior room – €200,00 including breakfast and 10% VAT

More information is available here.

Please keep in mind that in order to take advantage of the negotiated rates, you must book your hotel online through EFMD’s online registration page, ideally by the end of October to ensure availability.

Venue & contact


IE Business School Tower
IE Business School
P.º de la Castellana, 259, E,
28046 Madrid,

Contact for questions :

For specific questions concerning the EFMD Congress :

Amandine de Dorlodot


Madrid, Spain


january 30 (monday) 14:00 - january 31 (tuesday) 22:00


IE Business School

P.º de la Castellana, 259, 28046 Madrid, Spain