2023 EFMD Marcom, External & Alumni Relations Conference

mon03apr(apr 3)12:00wed05(apr 5)14:002023 EFMD Marcom, External & Alumni Relations ConferenceLocation:Cambridge, United Kingdom

Event Details

** Hotel rooms, three minutes walk from the conference venue, will be released on March 3rd; book yours as soon as possible. on this link.**

Each school has its distinct story to tell. The way we engage with prospective and current students, alumni, and partners is subject to the increased influence of technology and changing environmental factors. In a quickly evolving marketing and communications landscape, a more diverse admissions pipeline offers business schools opportunities to make a difference and stress their uniqueness.

Over three days, the event dives into the challenges facing business schools and offers unmissable insights into leveraging trends and tools to transform communication strategies.

Target group:

The EFMD Marcom, External and Alumni Relations Conference provides ample discussion, learning, and networking opportunities for external relations, marketing, communication, and alumni professionals to help business schools create and run impactful campaigns.

Strategic Partner:

 

WHAT THEY SAY ABOUT US

“This conference never disappoints: the intimacy of delegate numbers to share mutual challenges means that there are many opportunities to speak with an array of like-minded individuals openly and candidly.”

– Rob Read, MediaMinds, UK

“This is possibly one of the most relevant conferences to attend when it comes to networking with peers. The fact that there are several opportunities for group discussions over the course of the days, allows you to engage in interesting conversations and create meaningful connections with a large amount of colleagues working in higher education. Would 100% recommend!”

– Celine Kuyster, University of Antwerp, BE

Registration

Register here

Programme

All indicated time slots are BST (British summer time)

Monday 3 April

12:20

Walk from Hilton City Hotel to Cambridge Judge Business School

12:30 – 14:00

Registration

12:30 – 14:00

Buffet lunch at Cambridge Judge Business School

14:00 – 14:15

Welcome address

  • Vincent Mak, Vice Dean for Programmes and Research & Professor of Marketing & Decision Sciences, University of Cambridge, Cambridge Judge Business School, UK
  • Friedemann Schulze-Fielitz, Director, Business School Services, EFMD Global

14:15 – 14:30

Setting the scene

  • Chairperson: Molly Ihlbrock, Director of corporate communications, ESMT Berlin, DE

14:30 – 15:15

Plenary I – Future outlook of Business Education
This inspiring session aims to paint the bigger picture before connecting it to business education and our role in educating the world’s leaders.

  • Thomas Roulet, Associate Professor in Organisation Theory & Deputy Director, MBA Programme, Cambridge Judge Business School, Bye-Fellow of King’s College, University of Cambridge, UK

15:15 – 15:20

The Challenges for Business Schools Marcomms Professionals
How you can take part in a new research study that will look at issues such as budgets and resourcing, the impact of new technology, and impact and evaluation.

  • Toby Roe, Co-Founder, Roe Communications, UK

15:20 – 16:00

Coffee break

16:00 – 17:15

Plenary II – Power of Networks
An interactive session to discuss how people from other networks can assist you when you are blocked or experiencing a problem, obtaining buy-in and support from above, beside, and below.

  • Maxine Nwaneri, Cambridge Judge Business School alumna, Bestselling Author, Speaker and Executive Coach, UK

17:15 – 18:15

Interactive session
Allow participants to discuss and share ideas on the input from the last session in an informal setting.

18:15

Walk from Cambridge Judge Business School to the dinner venue and group photo!

18:30 – 21:00

Drinks & dinner in the Dining Hall at Cambridge Judge Busines School

Tuesday 4 April

08:45

Walk from Hilton City Hotel to Cambridge Judge Business School

09:00 – 10:00

Plenary III – Value-based leadership and values of the business school

A hands-on session in which a panel of representatives from various business schools will share their school’s perspective on what is possible in this area.

  • Sharmishta Chatterjee-Banerjee, Director, Internationalisation and Strategic Engagement, Nijmegen School of Management Radboud University, NL
  • Alexandra Gerbasi, Dean and Professor of Leadership, University of Exeter Business School, UK
  • Moderated by Thomas Roulet, Associate Professor in Organisation Theory & Deputy Director, MBA Programme, Cambridge Judge Business School, Bye-Fellow of King’s College, University of Cambridge, UK

10:00 – 11:00

Follow-up discussion on value-based leadership
What does it mean for you as a business school, and how will it be implemented? (for us)
How do business schools define their values? How do we live with this?
A significant communication challenge
Discussion in smaller groups, divided by function.

11:00 – 11:30

Coffee break

11:30 – 12:45

Plenary IV – Understanding our DNA to build brand value better
This session will cover the strategy behind understanding who we are and our role; what is the business school strategy?
Are we sincere and practicing what we preach?
How do we share our brand with our network and potential students?
What is our essence, what do we stand for, and how do we convey that?
How do we engage and communicate with corporate to recruit students, attract students, and help our alumni?

  • Michael Johnson, Founder and Creative DirectorJohnson Banks Design, UK
  • Omar Merlo, Associate Dean (External Relations) and Academic Director of the MSc Strategic Marketing programmes, Imperial College Business School, UK
  • Sara Strafino, Director, Market Development, Europe, Graduate Management Admission Council™ (GMAC™), UK
  • Moderated by Vincent Mak, Vice Dean for Programmes and Research & Professor of Marketing & Decision Sciences, University of Cambridge, Cambridge Judge Business School, UK

12:45 – 14:00

Lunch

14:00 – 14:30

Follow-up discussion on understanding our DNA to build brand value better
How can you be hands-on about this?
Discussion in smaller groups, divided by function.

14:30 – 15:15

Plenary V – Building your personal brand/profile
This session will provide concrete suggestions and ideas for how to build your personal brand/profile, as well as how to build your network to gain allies.

  • Sadia Cuthbert, Director of Careers, University of Cambridge, Cambridge Judge Business School, UK
  • James Helm, Director of Communications & External Affairs, University of Cambridge, UK
  • Danielle Macedo, Head of Marketing, Executive Education, Consultant and Lecturer, London Business School, UK
  • Moderated by Tracey Horn, Corporate Communication & Marketing; Executive Director Woman’s Leadership Centre, University of Cambridge, Cambridge Judge Business School, UK

15:15 – 15:30

Coffee break

15:30 – 16:30

Bring your challenge session
This session will allow participants to share what they are currently struggling with and how other participants can assist them. Smaller group discussions are NOT divided by functions.

  • Moderated by Tracey Horn, Corporate Communication & Marketing; Executive Director Woman’s Leadership Centre, University of Cambridge, Cambridge Judge Business School, UK

16:30 – 17:30

Plenary VI – Are business schools walking the SDG talk?
Business schools are not yet meeting the high expectations of students, businesses, and civil society regarding social and environmental emergencies.
We should communicate better than we do, especially about the SDGs if your school is involved.
Are the majority of business schools’ brands and missions sustainable?
It should be about more than just communicating who we are, but also about what the school is doing, at least for the sake of the alumni, which would benefit the school’s alumni relations and fundraising campaigns.
This session will provide you with tips on how to walk the talk.

  • Jennifer Howard-Grenville, Diageo Professor of Organisation Studies, Cambridge Judge Business School, University of Cambridge, UK

17:30

Walk from Cambridge Judge Business School to Hilton City Hotel

18:00 – 19:00

Guided walking tour around Cambridge

19:00 – 22:00

Drinks & dinner at Sidney Sussex College
Sidney Street

22:00 – 22:15

Walk back to Hilton City Hotel

Wednesday 5 April

08:45

Walk from Hilton City Hotel to Cambridge Judge Business School

09:00 – 10:00

Plenary VII – Strategic value of alumni relations
What role will alumni relations play in business schools’ future?
What new fundraising trends are emerging in  North America and Europe?

  • Susie Balch, (Former) Associate Dean Advancement, London Business School, UK
  • Rachel Maguer, Global Director of Communications, INSEAD, FR

Moderated by Sarah Seedsman, Executive Director, Engagement, Insights & Consulting, Media Minds Global, UK

10:00 – 11:00

Follow-up discussion on the strategic value of alumni relations
What does this imply for us?
Discussion in smaller groups, divided by function.

11:00 – 11:30

Coffee break

11:30 – 12:15

Plenary VIII – Students & alumni
A hands-on session in which a panel of students and alumni from various business schools will discuss the values they expect from their business school.

  • Ivo Knottnerus, specialised in all things Customer: Engagement, CX, Loyalty, Journey, Proposition, Acquisition & Retention, alum Nyenrode Business Universiteit, UK
  • Paru Naik, Director at MS Trust and Director at Pratishta Consulting Limited, student Cambridge Judge Business School, UK
  • Tim Ruthven, Director of External Engagement, UCL School of Management, University College London, alum Imperial College London, UK
  • Moderated by Claudia Monteiro, Director, Consulting and Customer Engagement, CarringtonCrisp, PT

12:15 – 12:30

Closing remarks

  • Chairperson: Molly Ihlbrock, Director of corporate communications, ESMT Berlin, DE

12:30 – 12:45

Presentation of next year’s venue

12:45 -13:45

Lunch

Practical information

Conference fees

Early Bird Fee until 26 January 2023:

  • EFMD Full member: € 770 plus 20% VAT = € 924
  • EFMD Affiliated member: € 920 plus 20% VAT = € 1104
  • EFMD non-member: € 1070 plus 20% VAT = € 1284

Normal Fee until 2 March 2023:

  • EFMD Full member: € 970 plus 20% VAT = € 1164
  • EFMD Affiliated member: € 1120 plus 20% VAT = € 1344
  • EFMD non-member: € 1320 plus 20% VAT = € 1584

Late Fee from 3 March 2023:

  • EFMD Full member: € 1070 plus 20% VAT = € 1284
  • EFMD Affiliated member: € 1220 plus 20% VAT = € 1464
  • EFMD non-member: € 1470 plus 20% VAT = € 1764

Cancellation policy for registrations

CANCELLATION POLICY FOR REGISTRATIONS:
Cancellations must be confirmed in writing. If EFMD receives notice of your withdrawal before 02/03/2023, a cancellation administrative fee of (75€ plus 21% VAT) will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost as long as EFMD receives the notification of the name, title, and address of the substitute.

Please note that if we haven’t received your payment (or proof of payment) before March 20, 2023, your name will not be added to the participants’ list.

EFMD's health policy

EFMD’s HEALTH & SAFETY POLICY FOR IN-PERSON ATTENDANCE
Please refer to the EFMD general policy and local authorities requirements to enter the country.

Conference hotel information

CONFERENCE HOTEL INFORMATION

The Hilton Cambridge City Centre Hotel is the conference hotel. It is a three-minute walk to/from the conference venue.

All rooms were released on March 3rd. If you need a room, please contact cambridgecity.reservations@hilton.com informing them of your arrival and departure dates, and don’t forget to mention you are part of the EFMD group in order for them to try and find you the best possible rate.

Standard Hilton bed & breakfast: 195,00£  single occupancy
These above bedroom rates are inclusive of English Breakfast and VAT.

Travel information

TRAVEL INFORMATION
Please remember that if you are visiting the UK from the European Union or elsewhere, you must now have a valid passport.

Some participants might also need a visa; you can check here.

For information on how to get to Cambridge Judge Business School, please see below:

Opposite the Fitzwilliam Museum, is the Cambridge Judge Business School. The School is located centrally in Cambridge, with access to various forms of transportation.

Traveling by car

Outside the business school, there is metered parking. However, this parking is popular, and spaces are filled quickly (it is also 2hrs max stay). There are a variety of parking facilities in and around Cambridge, from multi-story car parks to park-and-ride facilities. The closest multi-story car park is the Grand Arcade car park and the Queen Anne Terrace car park.

 

The Grand Arcade car park

Corn Exchange Street

Cambridge

CB2 3QF

For more information, please click here

 

The Queen Anne Terrace car park

Gonville Place

Cambridge

CB1 1ND

For more information, please click here

From Stansted Airport to Cambridge by

  • Welcome Pickups (45 km approx. 50 min by car – 97€)
  • Taxi (45 km approx. 45 min by car – 66€)
  • Train (travel time: 34 min – average waiting time 40 min – 8€ one-way)

From Heathrow Airport to Cambridge by

  • Bus (110km approx. 2h20 – 30€)
  • Train (transfer 1 or 2 times – 2h20min travel time – 50€)

Speakers

  • Alexandra Gerbasi

    Alexandra Gerbasi

    Dean and Professor of Leadership, University of Exeter Business School, UK

    Dean and Professor of Leadership, University of Exeter Business School, UK

  • Claudia Monteiro

    Claudia Monteiro

    Director, Consulting and Customer Engagement, CarringtonCrisp, PT

    Director, Consulting and Customer Engagement, CarringtonCrisp, PT

  • Danielle Macedo

    Danielle Macedo

    Head of Marketing, Executive Education, Consultant and Lecturer, London Business School, UK

    Head of Marketing, Executive Education, Consultant and Lecturer, London Business School, UK

  • Ivo Knottnerus

    Ivo Knottnerus

    specialised in all things Customer: Engagement, CX, Loyalty, Journey, Proposition, Acquisition & Retention, alum Nyenrode Business Universiteit, UK

    specialised in all things Customer: Engagement, CX, Loyalty, Journey, Proposition, Acquisition & Retention, alum Nyenrode Business Universiteit, UK

  • James Helm

    James Helm

    Director of Communications & External Affairs, University of Cambridge, UK

    Director of Communications & External Affairs, University of Cambridge, UK

  • Jennifer Howard-Grenville

    Jennifer Howard-Grenville

    Diageo Professor of Organisation Studies, Cambridge Judge Business School, University of Cambridge, UK

    Diageo Professor of Organisation Studies, Cambridge Judge Business School, University of Cambridge, UK

  • Maxine Nwaneri

    Maxine Nwaneri

    Cambridge Judge Business School alumna, Bestselling Author, Speaker and Executive Coach, UK

    Cambridge Judge Business School alumna, Bestselling Author, Speaker and Executive Coach, UK

  • Michael Johnson

    Michael Johnson

    Founder and Creative Director, Johnson Banks Design, UK

    Founder and Creative Director, Johnson Banks Design, UK

  • Molly Ihlbrock

    Molly Ihlbrock

    Director of corporate communications, ESMT Berlin, DE

    Director of corporate communications, ESMT Berlin, DE

  • Omar Merlo

    Omar Merlo

    Associate Dean (External Relations) and Academic Director of the MSc Strategic Marketing programmes, Imperial College Business School, UK

    Associate Dean (External Relations) and Academic Director of the MSc Strategic Marketing programmes, Imperial College Business School, UK

  • Paru Naik

    Paru Naik

    Director at MS Trust and Director at Pratishta Consulting Limited, student Cambridge Judge Business School, UK

    Director at MS Trust and Director at Pratishta Consulting Limited, student Cambridge Judge Business School, UK

  • Rachel Maguer

    Rachel Maguer

    Global Director of Communications, INSEAD, FR

    Global Director of Communications, INSEAD, FR

  • Sadia Cuthbert

    Sadia Cuthbert

    Director of Careers, University of Cambridge, Cambridge Judge Business School, UK

    Director of Careers, University of Cambridge, Cambridge Judge Business School, UK

  • Sara Strafino

    Sara Strafino

    Director, Market Development, Europe, Graduate Management Admission Council™ (GMAC™), UK

    Director, Market Development, Europe, Graduate Management Admission Council™ (GMAC™), UK

  • Sarah Seedsman

    Sarah Seedsman

    Executive Director, Engagement, Insights & Consulting, Media Minds Global, UK

    Executive Director, Engagement, Insights & Consulting, Media Minds Global, UK

  • Sharmishta Chatterjee-Banerjee

    Sharmishta Chatterjee-Banerjee

    Director, Internationalisation and Strategic Engagement, Nijmegen School of Management Radboud University, NL

    Director, Internationalisation and Strategic Engagement, Nijmegen School of Management Radboud University, NL

  • Susie Balch

    Susie Balch

    (Former) Associate Dean Advancement, London Business School, UK

    (Former) Associate Dean Advancement, London Business School, UK

  • Thomas Roulet

    Thomas Roulet

    Associate Professor in Organisation Theory & Deputy Director, MBA Programme, Cambridge Judge Business School, Bye-Fellow of King’s College, University of Cambridge, UK

    Associate Professor in Organisation Theory & Deputy Director, MBA Programme, Cambridge Judge Business School, Bye-Fellow of King’s College, University of Cambridge, UK

  • Tim Ruthven

    Tim Ruthven

    Director of External Engagement, UCL School of Management, University College London, alum Imperial College London, UK

    Director of External Engagement, UCL School of Management, University College London, alum Imperial College London, UK

  • Tracey Horn

    Tracey Horn

    Director of Corporate Communications and Marketing, Executive Director of the Wo Men’s Leadership Centre, Cambridge Judge Business School, University of Cambridge, UK

    Director of Corporate Communications and Marketing, Executive Director of the Wo Men’s Leadership Centre, Cambridge Judge Business School, University of Cambridge, UK

  • Vincent Mak

    Vincent Mak

    Vice Dean for Programmes and Research & Professor of Marketing & Decision Sciences, University of Cambridge, Cambridge Judge Business School, UK

    Vice Dean for Programmes and Research & Professor of Marketing & Decision Sciences, University of Cambridge, Cambridge Judge Business School, UK

Contact

Delphine Hauspy
Manager, Business School Services
EFMD Global

Location

Cambridge, United Kingdom

Address

Cambridge Judge Business School @ University of Cambridge

Trumpington Street, CB2 1AG Cambridge

Time

april 3 (monday) 12:00 - april 5 (wednesday) 14:00