2024 EFMD Marcom, External and Alumni Relations Conference

wed24apr(apr 24)14:00fri26(apr 26)13:002024 EFMD Marcom, External and Alumni Relations ConferenceLocation:Antwerp, Belgium

Event Details

Each school has its distinct story to tell. The way we engage with prospective and current students, alumni, and partners is subject to the increased influence of technology and changing environmental factors. In a quickly evolving marketing and communications landscape, a more diverse admissions pipeline offers business schools opportunities to make a difference and stress their uniqueness.

The EFMD Marcom, External and Alumni Relations Conference provides ample discussion, learning and networking opportunities for external relations, marketing, communication, and alumni professionals to help business schools create and run impactful campaigns.

Over three days, the event dives into business schools’ challenges and offers unmissable insights into leveraging trends and tools to transform communication strategies.

Strategic Partner:

 

WHAT THEY SAY ABOUT US

“This conference never disappoints: the intimacy of delegate numbers to share mutual challenges means that there are many opportunities to speak with an array of like-minded individuals openly and candidly.”

– Rob Read, MediaMinds, UK

“This is possibly one of the most relevant conferences to attend when it comes to networking with peers. The fact that there are several opportunities for group discussions over the course of the days, allows you to engage in interesting conversations and create meaningful connections with a large amount of colleagues working in higher education. Would 100% recommend!”

– Celine Kuyster, University of Antwerp, BE

Registration

Register here

Programme

Wednesday 24 April

13:45

Walk from Hotel O Kathedral and Hotel Banks to University of Antwerp, Faculty of Business and Economics

14:00 – 17:30

Registration

14:00 – 15:45

Optional affinity groups
Aim: participants will be able to regroup with their peers in the same function as them and discuss pressing issues in their day-to-day jobs.

  • International Relations: moderated by Piet Van Hove, President of the European Association for International Education (EAIE), and Senior Policy Advisor for Internationalisation, University of Antwerp, BE
  • Alumni Relations: moderated by Emmanuelle Duval, Alumni Manager, Antwerp Management School, BE
  • Communication: moderated  by Elisabeth Vanhoutte, Chief Marketing Officer, University of Antwerp, BE
  • Marketing: moderated by Nathalie Dens, Vice Dean for Education and Professor of Marketing, University of Antwerp, BE

16:00 – 16:15

Welcome and opening remarks

  • Friedemann Schulze-Fielitz, Director, Business School Services, EFMD Global
  • Piet Van Hove, President of the European Association for International Education (EAIE), and Senior Policy Advisor for Internationalisation, University of Antwerp, BE

16:15 – 16:30

Setting the scene
Aim: creating a larger picture of business school transformation in terms of technology, trends, and responsibility. What sessions can we expect at the conference?

  • Co-chairs: Sharmishta Chatterjee-Banerjee, Director, Internationalisation and Strategic Engagement, Nijmegen School of Management Radboud University, NL and Nathalie Dens, Vice Dean for Education and Professor of Marketing, University of Antwerp, BE

16:30 – 17:30

Plenary I – How can we deal with AI and technology responsibly?
Aim: understanding the impact of AI on DEI; will it help embed DEI, replace people and functions, or the opposite? Investigate AI biases and how they affect our marketing and communication campaigns. What does it mean for Marcom, External, and Alumni Relations professionals?

  • Vera Blazevic, Associate Professor of Marketing, Radboud University Nijmegen, NL
  • Arun Verma, Head of Inclusion, University of London, and Intersectionality and Impact Leader, UK
  • Moderated by Nathalie Dens, Vice Dean for Education and Professor of Marketing, University of Antwerp, BE

17:30 – 18:30

Ice-breaking activity
Allow participants to discuss and share ideas in an informal setting.

  • Albert Segura Mollà, Career Services & Alumni Manager, Antwerp Management School, BE

18:30

Walk from the Faculty of Business & Economics, University of Antwerp, to the dinner venue: the Antwerp University Club restaurant

18:30 – 21:00

Drinks & dinner in the Antwerp University Club restaurant

Thursday 25 April

08:30

Welcome coffee at the conference venue

08:40

Walk from Hotel O Kathedral and Hotel Banks to the University of Antwerp, Faculty of Business and Economics

09:00 – 09:45

Plenary II – Employers’ perspectives on AI
Aim: get inspired and learn from employers who represent various functions and share their perspectives on current responsibilities and AI practises.

  • Bart Vanneste, Associate Professor in the Strategy & Entrepreneurship group, UCL School of Management, UK
  • Moderated by Nathalie Dens, Vice Dean for Education and Professor of Marketing, University of Antwerp, BE

09:45 – 11:00

Group discussion – Evolution of our roles / current problems
Aim opportunities for participants to share* how their roles have changed in recent years and their current challenges. Are business schools moving at the same pace as businesses, and what can we do as a community to propel our industry forward?

11:00 – 11:30

Coffee break

11:30 – 12:45

Plenary III – Stronger together
Aim: What are our collective capabilities regarding strategy, new technology, and market trends? A Deans panel will shed light on the role of engagement functions by sharing examples of successful technological strategy and technology adaptation.

  • Mariëlle Heijltjes, Dean School of Business and Economics, Maastricht University, NL
  • Dil Sidhu, Head of Business School, Birkbeck, University of London, UK
  • Koen Vandenbempt, Dean, University of Antwerp, Faculty of Business and Economics, BE
  • Moderated by Sharmishta Chatterjee-Banerjee, Director, Internationalisation and Strategic Engagement, Nijmegen School of Management Radboud University, NL

12:45 – 14:00

Lunch

14:00 – 15:00

Bring your challenge session
This session will allow participants to share what they are currently struggling with and how other participants can assist them. Smaller group discussions are NOT divided by functions.

    • Moderated by Sharmishta Chatterjee-Banerjee, Director, Internationalisation and Strategic Engagement, Nijmegen School of Management Radboud University, NL

15:00 – 15:30

Coffee break

15:30 – 16:45

Working group – Technology and wellbeing 
Aim: Technology allows us to do more but does not reduce our workload. This hands-on session will teach the audience how to use technology more effectively, allowing us to be more efficient and meet real-time expectations in our roles.

  • Kris Achten, Chief of Story, People Like You, BE
  • Moderated by Nathalie Dens, Vice Dean for Education and Professor of Marketing, University of Antwerp, BE

16:45

Walk from the University of Antwerp, Faculty of Business and Economics to Hotel O Kathedral and Hotel Banks

18:00 – 19:00

Guided walking tour around Antwerp

19:00 – 22:00

Drinks dinner at Antwerpse Brouw Compagnie

22:00 – 22:15

Walk back to Hotel O Kathedral and Hotel Banks

Friday 26 April

08:30

Walk from Hotel O Kathedral and Hotel Banks to the University of Antwerp, Faculty of Business and Economics

09:00 – 09:10

Introduction of the day

  • Moderated by Sharmishta Chatterjee-Banerjee, Director, Internationalisation and Strategic Engagement, Nijmegen School of Management Radboud University, NL

09:10 – 10:15

Plenary IV – Storytelling
Aim: how do business schools incorporate ‘responsible’ discourse into their communication narratives? How can you ensure that the story you’re telling is understandable and has an impact on others? Our audience reads our story differently because of new technologies and AI. Investigating how storytelling can be delivered in a variety of formats, such as videos, articles, podcasts, and so on. Can alumni, staff, and faculty make a significant contribution to the dissemination of these stories? Bring the storytelling skills you learned at the conference back to your workplace and sell it to your boss.

  • Emanuel Diaz Miranda, Head of Content Marketing, IE University, ES
  • Moderated by Sharmishta Chatterjee-Banerjee, Director, Internationalisation and Strategic Engagement, Nijmegen School of Management Radboud University, NL

10:15 – 10:45

Coffee break

10:45 – 11:45

Plenary V – Alumni
Aim: How do business schools engage a diverse alumni pool, ranging from academics to successful entrepreneurs to big-shot corporate executives? Brainstorming as a group or best practices if some schools have begun to look into this. How can more senior alumni be engaged so that they understand what the school is like today? How do you connect all of them?

  • Thomas Bieger, Former University President & Full Professor of Management, University of St. Gallen, CH
  • Adelaïde Mafubo, Senior Human Resources Business Partner, HDI Global SE, NL
  • Sue Martin, Director, Corporate & Alumni Relations, Rotterdam School of Management, Erasmus University, NL
  • Moderated by Nathalie Dens, Vice Dean for Education and Professor of Marketing, University of Antwerp, BE

11:45 – 12:00

Closing remarks

      • Moderated by Nathalie Dens, Vice Dean for Education and Professor of Marketing, University of Antwerp, BE

12:00 – 12:15

Presentation of next year’s venue

12:15 -13:15

Lunch

Practical information

Conference fees

Early Bird Fee until 15 December 2023:

  • EFMD Full member: € 770 plus 21% VAT = € 931,70
  • EFMD Affiliated member: € 920 plus 21% VAT = € 1113,20
  • EFMD non-member: € 1070 plus 21% VAT = € 1294,70

Normal Fee until 22 March 2024:

  • EFMD Full member: € 970 plus 21% VAT = € 1173,70
  • EFMD Affiliated member: € 1120 plus 21% VAT = € 1355,20
  • EFMD non-member: € 1320 plus 21% VAT = € 1597,20

Late Fee from 23 March 2024:

  • EFMD Full member: € 1070 plus 21% VAT = € 1294,70
  • EFMD Affiliated member: € 1220 plus 21% VAT = € 1476,20
  • EFMD non-member: € 1470 plus 21% VAT = € 1778,70

Please note that a discount of 25% applies for every third and further participant from the same institution. If you are the third person of your institution to register, please contact marcom@efmdglobal.org to receive your registration link.

Cancellation policy for registrations

CANCELLATION POLICY FOR REGISTRATIONS:
Cancellations must be confirmed in writing. If EFMD receives notice of your withdrawal before 22/03/2024, a cancellation administrative fee of (75€ plus 21% VAT) will be charged. After that, we regret that we are unable to refund any fees. However, in such cases, substitutes are welcome at no extra cost as long as EFMD receives the notification of the substitute’s name, title, and address.

Please note that your name will not be added to the participants’ list if we haven’t received your payment (or proof of payment) before April 15, 2024.

EFMD's health policy

EFMD’s HEALTH & SAFETY POLICY FOR IN-PERSON ATTENDANCE
Please refer to the EFMD general policy and local authorities’ requirements to enter the country.

Conference hotel information

CONFERENCE HOTEL INFORMATION

EFMD has secured rooms in two hotels in Antwerpen:
Hotel O Kathedral
Handschoenmarkt, 3
2000 Antwerpen

EFMD conference rates:
109 EUR small single room
119 EUR small double room
129 EUR Tower room
145 EUR Kathedral room.

Cancellation policy: The room can be cancelled free of charge until 48 hours before check in date.

You can book a room via the hotel’s webpage.

1. click on “BOOK NOW “
2. select your arrival/departure date
3. Enter the discount code: EFMD2024.

Most rooms will be released on 28 February 2024.

Hotel Banks
Steenhouwersvest, 55
2000 Antwerpen

EFMD conference rates:
From 125 EUR to 160 EUR for a Standard room or Superior room

You can book your room by contacting sales@banksantwerpen.be

Most rooms will be released on 28 February 2024.

Speakers

  • Adelaïde Mafubo

    Adelaïde Mafubo

    Senior Human Resources Business Partner, HDI Global SE, NL

    Senior Human Resources Business Partner, HDI Global SE, NL

  • Albert Segura Mollà

    Albert Segura Mollà

    Head of Career Services, Antwerp Management School

    Head of Career Services, Antwerp Management School

  • Arun Verma

    Arun Verma

    Head of Inclusion, University of London, and Intersectionality and Impact Leader, UK

    Head of Inclusion, University of London, and Intersectionality and Impact Leader, UK

  • Bart Vanneste

    Bart Vanneste

    Associate Professor in the Strategy & Entrepreneurship group, UCL School of Management, UK

    Associate Professor in the Strategy & Entrepreneurship group, UCL School of Management, UK

  • Dil Sidhu

    Dil Sidhu

    Head of Business School, Birkbeck, University of London, UK

    Head of Business School, Birkbeck, University of London, UK

  • Elisabeth Vanhoutte

    Elisabeth Vanhoutte

    Chief Marketing Officer, University of Antwerp, BE

    Chief Marketing Officer, University of Antwerp, BE

  • Emanuel Diaz Miranda

    Emanuel Diaz Miranda

    Head of Content Marketing, IE University, ES

    Head of Content Marketing, IE University, ES

  • Emmanuelle Duval

    Emmanuelle Duval

    Alumni Manager, Antwerp Management School, BE

    Alumni Manager, Antwerp Management School, BE

  • Friedemann Schulze-Fielitz

    Friedemann Schulze-Fielitz

    Director, Business School Services, EFMD Global

    Director, Business School Services, EFMD Global

  • Koen Vandenbempt

    Koen Vandenbempt

    Dean, University of Antwerp, Faculty of Business and Economics, BE

    Dean, University of Antwerp, Faculty of Business and Economics, BE

  • Kris Achten

    Kris Achten

    Chief of Story, People Like You, BE

    Chief of Story, People Like You, BE

  • Mariëlle Heijltjes

    Mariëlle Heijltjes

    Dean School of Business and Economics, Maastricht University, NL

    Dean School of Business and Economics, Maastricht University, NL

  • Nathalie Dens

    Nathalie Dens

    Vice Dean for Education and Professor of Marketing, University of Antwerp, BE

    Vice Dean for Education and Professor of Marketing, University of Antwerp, BE

  • Piet Van Hove

    Piet Van Hove

    President of the European Association for International Education (EAIE), and Senior Policy Advisor for Internationalisation, University of Antwerp, BE

    President of the European Association for International Education (EAIE), and Senior Policy Advisor for Internationalisation, University of Antwerp, BE

  • Sharmishta Chatterjee-Banerjee

    Sharmishta Chatterjee-Banerjee

    Director, Internationalisation and Strategic Engagement, Nijmegen School of Management Radboud University, NL

    Director, Internationalisation and Strategic Engagement, Nijmegen School of Management Radboud University, NL

  • Sue Martin

    Sue Martin

    Director Corporate and Alumni Relations, Rotterdam School of Management and Director Alumni Relations, Erasmus University Rotterdam, NL

    Director Corporate and Alumni Relations, Rotterdam School of Management and Director Alumni Relations, Erasmus University Rotterdam, NL

  • Thomas Bieger

    Thomas Bieger

    Former Dean, University of St. Gallen, CH

    URL https://www.unisg.ch/en/personenverzeichnis/79cdedf7-fb5b-4e85-98b4-36d909964424

    Former Dean, University of St. Gallen, CH

  • Vera Blazevic

    Vera Blazevic

    Associate Professor of Marketing, Radboud University Nijmegen, NL

    Associate Professor of Marketing, Radboud University Nijmegen, NL

Contact

For specific questions concerning the overall conference and programme:
Delphine Hauspy
Manager, Business School Services
EFMD Global

 

For specific questions concerning the registration process:
Eliska Vinsova
Coordinator, Business School Services
email marcom@efmdglobal.org

Address

University of Antwerp, Faculty of Business and Economics

Prinsstraat, 13

Time

april 24 (wednesday) 14:00 - april 26 (friday) 13:00