2024 EFMD MBA Conference

wed13mar(mar 13)17:00fri15(mar 15)14:302024 EFMD MBA ConferenceFit for purpose, fit for the futureLocation:Mannheim, Germany

Event Details

Target Group
MBA is the most coveted business education degree, and often plays a crucial role in a school’s reputation and influence. Faced with high expectations from its stakeholders, it has a unique set of opportunities and challenges.

This event is aimed at MBA Directors and business school staff involved in part-time, full-time and executive MBA programmes.

Strategic Partner:

Registration

Register here

Programme

Wednesday 13 March

17:00 – 17:30

Registrations

17:30 – 19:00

Ice-breaking activity

This activity will be organized and moderated by the IBEA student group. IBEA stands for International Business Education Alliance and is an international study option within the Bachelor’s programme in Business Administration.

19:00 – 21:00

Welcome dinner

Thursday 14 March

08:30 – 09:00

Registrations & welcome coffee

09:00 – 09:30

Welcome & opening remarks

  • Friedemann Schulze-Fielitz, Director, Business School Services, EFMD Global
  • Joachim Lutz, Dean, Mannheim Business School, DE
  • Nina Landauer, Director Degree Programs, Mannheim Business School, DE

09:30 – 10:30

Opening plenary: Fit for purpose, fit for future: the business context
Businesses are facing the enormous challenge of the twin transition, what does it mean for their strategy and operations and what does it mean for business schools?

  • Markus Ochsner, Former Chairman of the Executive Board, ABB, DE
  • Joachim Lutz, Dean, Mannheim Business School, DE

10:30 – 11:00

Coffee break

11:00 – 12:15

Are MBA programmes preparing students for the digital transition?
Are MBA curricula up to date and evolving fast enough to keep pace?

  • Kai Stenzel, Chief Market Officer, Mannheim Business School, DE
  • Martin Butler, MBA Academic Director, Vlerick Business School, BE

12:15 – 13:45

Lunch

13:45 – 15:45

Is the MBA business model still up to date?
The session will explore the business canvas framework to compare different business models of MBA delivery. Participants will be encouraged to apply the business canvas to their own MBA programmes and we will discuss new models such as the Quantic Executive MBA.

  • Julie Davies, Director, MBA Health programme, Global Business School for Health, University College London (UCL), UK
  • Javier Yanez-Arenas, Senior Lecturer in SCM, Adam Smith Business School, University of Glasgow, UK

15:45 – 16:15

Coffee break

16:15 – 17:30

MBA programmes at the forefront of the green revolution?
Do we provide students with the necessary skills and do we walk the talk?

  • Nick Barter, Professor, Griffith Business School, AU

19:30 – 22:00

Conference dinner

Friday 15 March

08:30 – 09:00

Welcome coffee

09:00 – 09:30

Gen Z’s expectations of graduate management education

An overview of GMAC’s recent research and white paper on Gen Z and their expectations for their experiences in graduate management education, their careers, and indeed their lives as a whole.  The research will provide MBA programs with some ideas for program positioning and marketing to match the aspirations of this next generation of applications who will start to appear in your application pools very soon!  GMAC will also showcase a couple of projects being undertaken designed to inspire GME participation amongst this generation.

  • James Barker, Senior Market Development Manager (Europe), GMAC® – Graduate Management Admission Council, UK

09:30 – 11:00

Bring your own challenge
Participants will be able to share a challenge that keeps them up at night and receive help and advice from their peers.

11:00 – 11:30

Coffee break

11:30 – 12:15

What lies ahead: Preparing for future challenges and opportunities
Where are we headed and how can we make sure we are on the right track?

12:15 – 12:45

Closing remarks

  • Nina Landauer, Director Degree Programs, Mannheim Business School, DE
  • Florian Kraus, Chair of Sales & Services Marketing, Academic Director Mannheim MBA, Mannheim Business School, DE

12:45 – 14:00

Lunch

Practical information

In addition to the details below, our friends at the Mannheim Business School have prepared a website with useful information and some fun facts about Mannheim. Check it out here.

Venue

Universität Mannheim – University of Mannheim

Schloss – Palace

Bismarckstrasse

68161 Mannheim

The conference will be held in the Aula (room O 102) on the 1st floor of the east wing (Ostflügel) of the Palace. Registration will take place in the Katakomben (room O 001), which is located directly below the Aula on the ground floor of the east wing. Access to the Katakomben is recommended through the main courtyard, Ehrenhof, of the Palace.

Website

Contact:

Name: Benjamin Pfleger

Job title: Manager Accreditations

Address: L5, 5

Tel: +49 621 181-3339

Email: benjamin.pfleger@uni-mannheim.de

Registration fees

EARLY BIRD UNTIL 8 DECEMBER (included)

  • EFMD Full member: € 690 + 19% VAT = € 821.10
  • EFMD Affiliated member: € 840 + 19% VAT = € 999.60
  • EFMD non-member: € 990 + 19% VAT = € 1179.10

NORMAL FEE UNTIL 16 FEBRUARY (included)

  • EFMD Full member: € 890 + 19% VAT = € 1059.10
  • EFMD Affiliated member: € 990 + 19% VAT = € 1179.10
  • EFMD non-member: € 1240 + 19% VAT = € 1475.60

LATE FEE AS OF 17 FEBRUARY (payment by credit card ONLY)

  • EFMD Full member: € 990 + 19% VAT = € 1179.10
  • EFMD Affiliated member: € 1140 + 19% VAT = € 1356.60
  • EFMD non-member: € 1390 + 19% VAT = € 1653.10

Please note that a discount of 25% applies for every third and further participant from the same institution. If you are the third person of your institution to register, please contact mba@efmdglobal.org to receive your promotional code.

Cancellation policy

Cancellations must be confirmed in writing. If EFMD receives notice of your withdrawal before 17 February 2024, a cancellation administrative fee of (75€ + local VAT) will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost as long as EFMD receives notification of the name, title and address of the substitute.

Please note that the list of participants is distributed 10 working days before the event (28 February 2024). If we haven’t received your payment (or proof of payment) by this date, your contact details will not be included in that list.

Accommodation

EFMD has negotiated a room block at the following hotels:

Hilton Garden Inn Mannheim

Willy-Brandt-Platz 13, 68161 Mannheim, Deutschland

Standard single room: 169EUR

Rates include breakfast and VAT

Reservations can be cancelled free of charge until 2 weeks prior to arrival.

To book, please follow this link.

 

Radisson Blu Hotel Mannheim

Q7, 27, 68161 Mannheim, Germany

Standard single room: 179EUR

Rates include breakfast and VAT

The supplement for double occupancy is 20,00 EUR per night. Reservations can be cancelled free of charge until 2 weeks prior to arrival.

 

To book, please contact the hotel by e-mail or telephone, asking for the EFMD rate:

By mail: reservations.mannheim@radissonblu.com

By phone: +49 621 33650 0

How to get there

By plane

The nearest international airport is Frankfurt Airport. High-speed ICE trains connect Frankfurt Airport to Mannheim in 35 minutes, and the cost is 26 Euros (one-way). The ICE trains to Mannheim depart from Frankfurt Airport’s ‘long-distance train station’ (Fernbahnhof), which is connected to Terminal 1. Do not follow the signs to the regional train station (Regionalbahnhof). Deutsche Bahn operates the ICE trains and provides information on their webpage. It is advisable to purchase tickets online through the webpage to save time at the ticket machines available at the station.

A taxi ride from Frankfurt Airport to the University of Mannheim should take approximately 1 hour and could cost around 150 Euros.

By train

Mannheim main station (Hauptbahnhof) is located in close proximity to the University of Mannheim. From there, you can either walk (approximately 10 minutes) or use public transportation to reach the university. Mannheim main station is easily accessible via high-speed train services (e.g., ICE or TGV) from various directions. Deutsche Bahn provides information on their webpage.

By public transport

To travel from Mannheim main station (Hauptbahnhof) to the university using public transport, you can take tram lines 1, 2, 4/4a, 5, 5a, 6, 6a, 7, and 15, or bus route 60 to the stations Schloss or Universität. The local public transport system is operated by Rhein-Neckar-Verkehr GmbH (rnv). A short-range ticket (Kurzstrecke) costs 1.90 Euros (one-way). You can purchase the ticket at the ticket machines available at each stop or visit their website (available only in German).

By car

Mannheim is well-connected to the highway network. The University of Mannheim Business School can be reached by taking the A5, A6, A61, A65, and A67 highways. The main entrance to the Schloss is located in the east wing, or Ostflügel. Unfortunately, the University of Mannheim does not have visitor parking. We recommend using the parking lot underneath the Mensa.

A taxi ride from Frankfurt Airport to the University of Mannheim should take approximately 1 hour and could cost around 150 Euros.

 

 

Speakers

  • Florian Kraus

    Florian Kraus

    Chair of Sales & Services Marketing, Academic Director Mannheim MBA, Mannheim Business School, DE

    Chair of Sales & Services Marketing, Academic Director Mannheim MBA, Mannheim Business School, DE

  • Friedemann Schulze-Fielitz

    Friedemann Schulze-Fielitz

    Director, Business School Services, EFMD Global

    Director, Business School Services, EFMD Global

  • James Barker

    James Barker

    Senior Market Development Manager, Europe, Graduate Management Admission Council® (GMAC®)

    Senior Market Development Manager, Europe, Graduate Management Admission Council® (GMAC®)

  • Javier Yanez-Arenas

    Javier Yanez-Arenas

    Senior Lecturer in SCM, Adam Smith Business School, University of Glasgow, UK

    Senior Lecturer in SCM, Adam Smith Business School, University of Glasgow, UK

  • Joachim Lutz

    Joachim Lutz

    Dean, Mannheim Business School, DE

    Dean, Mannheim Business School, DE

  • Julie Davies

    Julie Davies

    Director, MBA Health programme, Global Business School for Health, University College London (UCL), UK

    Director, MBA Health programme, Global Business School for Health, University College London (UCL), UK

  • Kai Stenzel

    Kai Stenzel

    Chief Market Officer, Mannheim Business School, DE

    Chief Market Officer, Mannheim Business School, DE

  • Markus Ochsner

    Markus Ochsner

    Former Chairman of the Executive Board, ABB, DE

    Former Chairman of the Executive Board, ABB, DE

  • Martin Butler

    Martin Butler

    MBA Director, Vlerick Business School, BE

    MBA Director, Vlerick Business School, BE

  • Nick Barter

    Nick Barter

    Professor, Griffith Business School, AU

    Professor, Griffith Business School, AU

  • Nina Landauer

    Nina Landauer

    Director Degree Programs, Mannheim Business School, DE

    Director Degree Programs, Mannheim Business School, DE

Contact

For questions regarding the programme & overall event:

Diana Grote

Location

Mannheim, Germany

Time

march 13 (wednesday) 17:00 - march 15 (friday) 14:30