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november, 2019

mon25nov(nov 25)19:30tue26(nov 26)17:00Advisory SeminarBuilding Alumni Engagement through Social Media19:30 - 17:00 (26) CET Location: Brussels, Belgium

Event Details

Over 3.5 billion people worldwide are active social media users. This includes so many of your alumni – and yet do you feel that they are not actively engaging with your school and your alumni community online? From their early days as a novel set of social platforms to experiment with in your alumni communications strategy, social media has now become potentially your most effective channel to build engagement.

Recent alumni research found that the level of engagement felt by both alumni and donors is closely linked to their social media engagement with their educational institution. (GG+A Survey Lab 2019). The study found that the more frequently people engage with a School’s social media, the greater the level of connection. Higher levels of connection are correlated with higher levels of support and giving to the institution. So how do you create and sustain a dynamic presence on social media to appeal to and engage your alumni?

Join fellow alumni practitioners to deepen your understanding and gain new insights into:

  • Best practices in alumni social media
  • Creating meaningful content to appeal to alumni
  • Managing social communications with limited resources
  • Involving staff, faculty and key alumni as your key communicators
  • Supporting volunteers and groups through social platforms
  • Social media, trust and your School’s brand
  • Tracking and measuring progress

Target Group
This seminar will benefit anyone involved in any aspect of alumni relations.

Host

Location

Brussels, Belgium

Time

25 (Monday) 19:30 - 26 (Tuesday) 17:00 CET

Address

EFMD

Rue Gachard 88, 1050 Brussels, Belgium

Programme

Monday 25 November

19:30 – 21:30

Networking dinner (place TBC)

Tuesday 26 November

09:00 – 09:15

Introduction and Welcome

09:15 – 10:30

Social Media: A Strategic Approach to Building Alumni Engagement Online

How engaged are your alumni on your social platforms? How mature is your School’s approach to social media as a primary communications channel?

Sarah will share research into alumni social media and engagement, review examples of global good practice (and not so good practice!) across key social media platforms and look at useful planning frameworks you can adopt to guide and enhance your business school’s communication activities.

  • Sarah Seedsman, formerly Director, Alumni Relations at London Business School and Associate Dean, External Relations, Melbourne Business School), UK

10:30 – 11:00

Working Groups: Assessing your Social Media Plans and Engagement on Key Platforms : LinkedIn, Facebook and Instagram

11:00 – 11:30

Coffee break

11:30 – 12:30

Panel Discussion: How do you Strenghthen your Alumni Community through Social Media?

What has worked, and what hasn’t, for business schools on each platform? Share experiences with other participants as we discuss the challenges and solutions to connect and engage your alumni, as busy professionals across generations, through your social channels. How can you move beyond broadcasting content to facilitating conversation and increasing participation in your social media groups?

  • Anna Patricia Dencker, Alumni Relations Manager, Copenhagen Business School, DK
  • Lisa Macready, Alumni Communications and Marketing Manager, Saïd Business School, University of Oxford, UK

12:30 – 13:15

Working Groups: Developing your Social Media Content Plan to Increase Appeal and Build Higher Alumni Participation

13:15 – 14:30

Lunch

14:30 – 15:30

Panel Discussion: A Different Approach to Alumni Communication : Everyone at your Schools is an Alumni Communications Manager

Social media has dramatically changed the way we communicate across networks – and so has changed the way we manage alumni communications within our business schools. The traditional approach of one or two designated staff in the Alumni or Marketing team being responsible for carefully writing content to broadcast to alumni through email or print publications, carefully ‘managing the message’, doesn’t work in a social environment. These days, staff and faculty across your campus, and alumni influencers within your community, have an equally important role in helping you communicate effectively –so how do you adapt your planning and operations to enable this effectively?

  • Anna Patricia Dencker, Alumni Relations Manager, Copenhagen Business School, DK
  • Lisa Macready, Alumni Communications and Marketing Manager, Saïd Business School, University of Oxford, UK

15:30 – 16:15

Working Groups: Building a Framework for your 2020 Alumni Social Media Communications Plan

16:15 – 17:00

Feedback from Working Groups and Wrap-up

Speakers for this event

  • Helene Brondholt – Nielsen

    Helene Brondholt – Nielsen

    Head of Alumni Relations & Career Services, Copenhagen Business School, DK

    Head of Alumni Relations & Career Services, Copenhagen Business School, DK

  • Sarah Seedsman

    Sarah Seedsman

    Executive Director, Engagement & Insights, Media Minds Global, formerly Director, Alumni Relations at London Business School and Associate Dean, External Relations, Melbourne Business School

    Executive Director, Engagement & Insights, Media Minds Global, formerly Director, Alumni Relations at London Business School and Associate Dean, External Relations, Melbourne Business School

Registration

Register here

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