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Alumni engagement is no longer just about maintaining contact—it is about building dynamic, mutually beneficial relationships that evolve over time.
But how do you create meaningful engagement when resources are limited and engagement is at an all-time low?
And how do you balance digital tools, human relationships, and data to create a sustainable engagement model?
This highly interactive 3-hour-long workshop invites participants to step back and rethink their alumni engagement strategies through a practical, structured, and peer-driven approach.
Drawing on real-world experience across institutions and platforms, the session will explore:
Participants will actively map their own alumni engagement processes, identify strengths and gaps, and exchange practices in small peer groups. The workshop emphasises co-creation, reflection, and actionable takeaways, rather than one-way presentations.
This interactive workshop is designed for professionals involved in alumni relations within business schools, including alumni managers, advancement teams, and staff working with engagement, data, or community development, seeking to strengthen alumni impact and institutional connections.
By the end of this workshop, participants will:
