may, 2022

tue17may(may 17)13:00thu19(may 19)16:002022 BSIS SymposiumSocietal Impact: Maximising relevance and reachLocation:online

Event Details

Recent years have seen an increased focus on impact measurement in business schools as stakeholders from students to local businesses, from faculty to the media and from alumni to investors hold schools to account for the difference they can make to the world around them. An increased interest in societal impact through the UN Sustainable Development Goals (SDGs) has further raised these expectations. This symposium aims to help business schools maximise the relevance and reach of their societal impact through the sharing of ideas and best practice. Key takeaways: the symposium will… Explore definitions of societal impact and its potential scope Review the drivers for demonstrating societal impact, including SDGs, business school accreditations and rankings Investigate methods of measuring societal impact including metrics, KPIs and benchmarking Enable schools to develop strategies for maximising the relevance and reach of their societal impact Support the development of the school’s societal impact narrative, framing this in terms of reach and relevance Target Group: The BSIS Symposium is designed for those who are interested in impact assessment and specifically the societal impact of Business Schools. These include Business School Deans and Directors, Heads of Accreditation and Rankings, Directors of Impact assessment, Researchers in the field of impact and particularly societal impact, and Faculty engaged in curriculum design and development, learning and teaching. The symposium will appeal to business schools who are BSIS recognised, those who are in the BSIS process and those for whom BSIS is entirely new.




Tuesday 17 May

13:00-13:10 CEST


  • Debra Leighton, BSIS Senior Advisor, EFMD Global

13:10-13:40 CEST

Session 1: What is societal impact?

Scope, awareness of SDGs, sustainability reporting, sustainability mindset and positive impact indicators

  • Debra Leighton, BSIS Senior Advisor, EFMD Global

13:40-14:30 CEST

Session 2: Sustainability reporting meets impact reporting

Metrics for measuring societal impact. Journal rankings, kpis, quantitative data and SDG technology

  • Wilfred Mijnhardt, Policy Director, Rotterdam School of Management, Netherlands

14:30-14:40 CEST

refreshment break

14:40-15:10 CEST

Session 3: Environmental transition and impact of French business schools

  • André Sobczak, Chief Executive for CSR and Holder of the Positive Impact Chair, Audencia Business School, France
  • Moderated by: Jérôme Caby, General Delegate FNEGE & Professor, IAE Paris, France

15:10-16:00 CEST

Session 4: Framing the potential reach of societal impact

Beyond the impact zone. Regional, national and international impacts

  • Vasu Srivibha, Chief Impact Officer & Head of Accreditation, Sasin School of Management, Thailand
  • Moderated by: Jane Mulatz, Director Strategy & Accreditation, Sobey School of Business, Canada

Wednesday 18 May

13:00-13:10 CEST

Welcome back: Summary day 1

  • Debra Leighton, BSIS Senior Advisor, EFMD Global

13:10-14:00 CEST

Session 5: Stakeholder perspectives

Stakeholder analysis, ethics and societal impact

  • Adriana Rejc Buhovac, Full Professor of Management and Organisation, School of Economics and Business, University of Ljubljana, Slovenia
  • Lars Pilz, Deputy Dean Study Affairs, Faculty of Economics and Business Administration, Goethe- University, Frankfurt, Germany
  • Moderated by: Marjan Smonig, Head of Department & Internationalisation, School of Economics and Business, University of Ljubljana, Slovenia

14:00-14:50 CEST

Session 6: Societal impact and learning

Designing, developing and evolving curricula that address CSR, SDGs. Societal impact and graduate choice. Assessing and benchmarking student and alumni populations

  • Ewout Van der Shaft, Associate Dean International, International Business School Suzhou (IBSS), China
  • Harivansh Chaturvedi, Director, Birla Institute of Management Technology (BIMTECH), Delhi, India
  • Moderated by: Nimisha Singh, Head of International Affairs, Birla Institute of Management Technology (BIMTECH), Delhi, India

14:50-15:00 CEST

refreshment break

15:00-15:50 CEST

Session 7: Balancing expectations of companies and graduates, sponsors and investors

  • Kim Ceulemans, Associate Professor, Management Control and Sustainability, TBS Education, France
  • Krista Finstad-Milion, Head of France-Benelux PRME Chapter
  • Moderated by: Valerie Pelazzo, Director Quality Accreditations & Projects, iaelyon School of Management, France

15:50-16:00 CEST

BSIS Information session

  • BSIS Team

Thursday 19 May

13:00-13:10 CEST

Welcome back: Summary day 2

  • Debra Leighton, BSIS Senior Advisor, EFMD Global

13:10-14:00 CEST

Session 8: Integrating societal impact into strategic positioning and decision making

Strategic trade-offs. Decision trees and opportunity costs.

  • Kristina Zumbusch, Vice Director, Institute of Systemic Management & Public Governance, University of St Gallen, Switzerland
  • Moderated by: Wilfried Niessen, Director General & Dean, HEC Liege Management School, Belgium

14:00-14:50 CEST

Session 9: The societal impact story

Disseminating the results of societal impact assessment. Short and long term contribution narratives. Stories of transformative societal impact eg students, alumni

  • Jean Philippe Bonardi, Co-Managing Director of the Enterprise for Society Center and Professor of Strategic Management, HEC Lausanne, Switzerland
  • Ellen Touchstone, Associate Dean for Responsible and Sustainable Business, International Business School Suzhou (IBSS), Xi’an Jiaotong-Liverpool University (XJTLU), China
  • Marco Cimillo, Associate Dean for Learning and Teaching, School of Design, Xi’an Jiaotong-Liverpool University (XJTLU), China
  • Moderated by: Eric Neutuch, Accreditation and Institutional Projects Partner, IMD, Switzerland

14:50-15:00 CEST

refreshment break

15:00-15:40 CEST

Session 10: BSIS reassessment- the deep dive into societal impact

Strategies for maximising societal impact

  • BSIS Team

15:40-16:00 CEST

Summary day 3: Plenary and close

  • Michel Kalika, BSIS Director, EFMD Global

Practical information


EFMD Members: €400

Non members: €500

🔎 special Discounts for multiple registrations from the same institution:

Please note that a discount of 20% applies for every third and further participant from the same institution. Please contact to receive your promotional code.

Cancellation policy:

Cancellations must be confirmed in writing. If EFMD Global receives notice of your withdrawal before 3 May 2022, a cancellation administrative fee of 50 € will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost as long as EFMD Global receives notification of the name, title and address of the substitute.




may 17 (tuesday) 13:00 - may 19 (thursday) 16:00


online event (no physical location)