Business schools are increasingly expected to build meaningful and long-term relationships with corporate stakeholders that go beyond recruitment and sponsorship activities. Corporate engagement has become a strategic capability that contributes to institutional relevance, executive education development, innovation, societal impact, and stronger connections between academia and practice.
The EFMD Corporate Engagement in Business Schools workshop will address how business schools can position and develop corporate engagement within their institutional strategy and governance frameworks. It will provide perspectives on evolving partnership models, cross-functional collaboration, stakeholder alignment, and approaches to creating deeper and more impactful relationships with organisations. Through international examples and peer exchange, participants will reflect on current practices, emerging challenges, and future trends shaping the relationship between business schools and the corporate world.
