The EFMD Deans Conference will provide a forum for business school leaders to convene in a trusted environment to discuss the most prominent topics in business education and exchange best practices to address present and future challenges.
In light of significant shifts in business education trends and societal demands, it is ever more important that deans and directors gather to share key insights to help optimise schools’ objectives and reflect on the future of education, research, and industry partnerships.

Connecting people – your official Lufthansa Group airline network
Benefit from the cooperation with the Lufthansa Group airlines (Lufthansa, SWISS, Austrian, Brussels Airlines, Edelweiss, Discover) and optimise your travel costs. The extensive route network, with around 310 destinations worldwide, as well as transatlantic flights operated by Air Canada and United, is available to you.
Scan the QR code or visit https://www.lufthansa.com/event/2027-efmd-deans-conference to view the discounted rates. They are valid for flights up to one week before and one week after the event.
We look forward to welcoming you on board!

Besides unlimited 2nd class travel on all forms of public transportation (tram, bus, train, boat, funicular, and cable car) in the city of Zurich and surrounding region, the Zürich Card offers numerous other discounts – including free admission to museums, discounts in Zurich stores, restaurants, cafes and more.
If you plan to extend your stay in Zurich before or after the conference, the Zurich Convention Bureau will be happy to provide you with a Zürich Card free of charge. To receive the free card, please contact congress@zuerich.com before your arrival in Zurich.
10:00 – 14:00
Registration & welcome coffee
10:30 – 11:00
EFMD newcomers’ optional pre-conference session *EXCLUSIVELY RESERVED FOR 1st TIME DELEGATES
During this optional plenary session, new Deans or Directors General and first-time conference attendees can meet peers who are also new to this conference.
11:00 – 12:30
EFMD Quality Services Optional Pre-Conference Session
During this optional plenary session, the EFMD Quality Services Team will report on the current status and latest developments in EFMD accreditations.
During this session, Deans and Directors will also learn about the future goals of the EFMD accreditations.
It should be noted that this is not your typical accreditation seminar; explaining Standards & Criteria or Processes is NOT the primary goal of this session.
12:30 – 14:00
Lunch
14:00 – 14:30
Welcome address and setting the scene
14:30 – 15:45
Geopolitics and international relations of universities in times of global uncertainty
In a period marked by geopolitical tensions, economic uncertainty, and shifting international alliances, universities face growing challenges in sustaining global engagement and collaboration. This plenary will examine the major geopolitical and trade dynamics shaping the world today and explore their implications for higher education, business schools, and international partnerships.
The conversation will then broaden to include leaders from business and public affairs, who will share perspectives on the evolving relationship between business, government, and society, and the strategic choices institutions must make in an increasingly complex global environment.
Moderated by Reto Steiner, Dean, ZHAW School of Management and Law, CH
15:45 – 16:30
Coffee break
16:15 – 17:30
Breakouts series 1 – 4 tracks
Each workshop series includes four parallel sessions. The four are part of recurring thematic tracks (highlighted below).
A track: AI
B track: Impact of geopolitics
C track: Stakeholder Engagement
D track: The business of business schools
1A — AI as a research tool and its implications for the ecosystem
If a faculty member’s most-cited paper was substantially AI-assisted, what does that mean for promotion? If a doctoral student produces a literature review in four hours using AI that would previously have taken four months, what are we actually training them to do? And if peer review itself is being conducted partly by AI — as it increasingly is — who, or what, is validating the knowledge a business school produces?
These are not hypothetical questions. They are decisions that deans and research leaders are being asked to make now, without adequate frameworks and with little consensus across institutions.
This workshop brings together perspectives from inside and outside business schools to examine what AI is genuinely changing about research — not in the sense of productivity gains, but in the deeper sense of what academic knowledge creation is for, and who it is accountable to. Through expert contributions, facilitated roundtable discussions, and structured peer dialogue among participants, deans and school leaders will develop concrete positions on the institutional decisions they cannot defer.
Moderated by Lakshmi Goel, Dean, AI Akhawayn University in Ifrane, School of Business Administration, MA
1B — When business meets politics: Preparing leaders for a new era
As geopolitical tensions, economic nationalism, and competing political systems reshape the global landscape, the boundaries between business and politics are becoming increasingly blurred. This workshop will explore how these developments are changing business leadership and decision making, and discuss how business schools can prepare future leaders to navigate a world where commercial, societal, and geopolitical considerations are increasingly interconnected.
Moderated by Filipe Santos, Dean, Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, PT
1C — The global alumni pulse: What graduates tell us about the value of business schools
Drawing on new global research to be unveiled in Davos during the World Economic Forum, this workshop will provide a data-driven perspective on how alumni assess the value of their business school experience. Participants will explore insights on career progression, employability, and alumni satisfaction, while discussing how business schools can better engage graduates and use their feedback to shape the future of management education.
Moderated by Mark Alder, Head of Learning ZHAW School of Management and Law, CH
1D — Financial sustainability and the future business model of business schools
Business schools are facing growing financial pressures driven by changing student demand, evolving employer expectations, technological disruption, and increasing competition. This workshop will explore how institutions are adapting their business models through revenue diversification, new partnerships, executive education, philanthropy, and other growth opportunities. Participants will discuss what financial sustainability and strategic resilience look like for business schools in a rapidly changing environment.
Moderated by Delphine Manceau, Dean, NEOMA Business School, FR
18:00 – 21:00
Drinks & Swiss dinner at Zurich Convention Centre
Keynote speech: Daniel Arnold, Swiss extreme mountaineer, CH
21:00
Walk back to the hotels
08:30
Registration and welcome coffee
09:00 – 10:00
From data to action: Understanding the forces reshaping higher education
What are the most important trends shaping higher education and the future of work? This session will focus on the latest research, data, and global developments affecting universities, business schools, and labour markets worldwide.
Building on these insights, participants will engage in interactive discussions to explore what these developments mean for business schools and how institutions can adapt to remain relevant and impactful in the years ahead.
Moderated by Reto Steiner, Dean, ZHAW School of Management and Law, CH
10:00 – 10:45
Coffee break
10:45 – 12:00
Breakout series 2 – 4 tracks
Each workshop series includes four parallel sessions. The four are part of recurring thematic tracks (highlighted below).
A track: AI
B track: Impact of geopolitics
C track: Stakeholder Engagement
D track: The business of business schools
2A — AI and student learning
Artificial intelligence is transforming how students learn and how educators design learning experiences. This workshop will explore how AI can enhance education through personalised feedback, adaptive learning, simulations, and other innovative teaching approaches, while ensuring that critical thinking, creativity, and other essential human skills remain at the heart of learning. Participants will discuss how business schools can leverage AI to improve learning outcomes and prepare students for a future where human and artificial intelligence increasingly work together.
Moderated by Martin Boehm, Executive Vice President and Global Dean of Undergraduate Programs, Hult International Business School, UK
2B — Values, standards, and internationalisation in an era of geopolitical change
Growing geopolitical tensions and diverging societal priorities are challenging many of the assumptions that have long underpinned international management education. This workshop will explore the future of internationalisation, examining the role of shared standards, institutional values, and global partnerships, and discussing how business schools can navigate an increasingly complex and changing global environment.
Moderated by Peter Møllgaard, President, Copenhagen Business School, DK
2C — The new value proposition: Skills, employability, and employer engagement
As AI reshapes the labour market and prospective students increasingly question the return on investment of a business school degree, institutions must rethink how they create and demonstrate value. This workshop will explore how business schools can strengthen the connection between education, employability, and employer needs through industry partnerships, skills-based learning, and curriculum innovation. Participants will discuss how to better serve both students and employers while preparing graduates for the future of work.
Moderated by Hannah Holmes, Deputy FPVC and Dean of Business School, Manchester Metropolitan University Business School, UK
2D — The future of philanthropy: Funding, partnerships, and institutional independence
Philanthropy is becoming an increasingly important source of support for business schools, while expectations from donors, foundations, corporations, and alumni continue to evolve. This workshop will explore emerging models of philanthropy and external partnerships, examining how institutions can build meaningful relationships with supporters while preserving their mission, values, and academic independence. Participants will discuss the opportunities and challenges of securing sustainable funding in a changing environment.
Moderated by Himanshu Rai, Director, Indian Institute of Management Indore (IIMI), IN
12:00 – 13:30
Lunch
13:30 – 14:45
Breakout series 3 – 4 tracks
Each workshop series includes four parallel sessions. The four are part of recurring thematic tracks (highlighted below).
A track: AI
B track: Impact of geopolitics
C track: Stakeholder Engagement
D track: The business of business schools
3A — Future-proofing business schools in the age of AI
AI is transforming not only what business schools teach, but also how they operate, compete, and create value. This workshop will explore the strategic opportunities and challenges AI presents for management education, from changing learner expectations and workforce needs to new educational models and institutional capabilities. Participants will discuss how business schools can remain relevant, resilient, and impactful in an increasingly AI-driven world.
Moderated by Rupert Sausgruber, Rector, WU Vienna University of Economics and Business, AT
3B — Global talent flows in a fragmented world
How are geopolitical tensions reshaping student mobility, recruitment patterns, and the global talent pipeline? Drawing on the latest GMAC data and research, this workshop will explore evolving trends in international student demand, application behaviour, and cross-border mobility. Participants will discuss the implications for recruitment strategies, programme portfolios, international partnerships, and institutional positioning in an increasingly complex global environment.
Moderated by Nalisha Patel, Regional Director, Europe & Americas, GMAC® – Graduate Management Admission Council®, UK
3C — From science to impact: Bridging research, business, and society
Business schools are increasingly expected to demonstrate their impact beyond the classroom and academic journals. This workshop will explore how institutions can transform knowledge into action through research, innovation, entrepreneurship, and collaboration with business and society. Participants will discuss how to strengthen the connection between research and practice while creating meaningful impact and public value.
Moderated by François Bonvalet, Director BSIS, EFMD Global
3D – The new social contract of business schools
The expectations placed on business schools are evolving, with institutions increasingly expected to contribute not only to education and research, but also to societal progress, economic development, and responsible leadership. This workshop will explore how business schools can respond to changing stakeholder expectations and examine what a new social contract between business schools and society might look like. Participants will reflect on how institutions can remain relevant, trusted, and impactful in a rapidly changing world.
Moderated by Frank Pons, Dean, Université Laval, Faculté des Sciences de l’Administration, CA
14:45 – 15:30
Coffee break
15:30 – 16:30
Picking sides in a divided world?
The pressure on institutions to take positions on major societal issues has never been greater. From sustainability and artificial intelligence to social responsibility and geopolitical tensions, business schools are increasingly expected to demonstrate leadership and articulate their values.
This panel will explore whether business schools should remain neutral platforms for debate or become active voices for change. Drawing on perspectives from business, technology, humanitarian organisations, and higher education, participants will discuss the opportunities, risks, and responsibilities of leadership in a world where neutrality is becoming increasingly difficult to maintain.
Moderated by Reto Steiner, Dean, ZHAW School of Management and Law, CH
16:30 – 17:00
Closing remarks and welcome to the 2028 Conference
19:00 – 22:00
Drinks and Dinner at Lake Side
In collaboration with our Official Housing Partner, Kuoni Tumlare Congress, all conference participants are invited to book their accommodation at one of the recommended hotels.
The hotel options can be accessed via the following hotel map link. The respective payment and cancellation policies are provided for each hotel.
We encourage you to book your accommodation at your earliest convenience, as availability may change and rooms may sell out.
Early bird fee until 11 December 2026 included:
Conference fee as of 12 December 2026:
Cancellations must be confirmed in writing. If EFMD is notified of your withdrawal before 5 January 2027, an administrative cancellation fee of 75€ (plus 8,1% VAT) will apply. After this date, we regret that no refunds can be issued. Event fees are not transferable to other EFMD events.
Please note that if payment (or proof of payment) is not received before 21 January 2027, your name will not be included in the participants’ list.
Claridenstrasse 5
8002 Zurich
Switzerland
The Kongresshaus Zürich is centrally located next to Lake Zurich and is easily accessible by public transport, taxi, or from Zurich Airport.
Take the train:
Zurich Airport railway station is located directly underneath the airport terminal. Frequent trains connect the airport with Zürich Hauptbahnhof (Zurich Main Station) in approximately 10–15 minutes.
From Zürich Hauptbahnhof, you can continue:
Public transport in Zurich is punctual, efficient, and operates frequently throughout the day.
A standard one-way public transport ticket from Zurich Airport to the city centre costs approximately CHF 3.60–7.00, depending on the ticket type and zones selected.
You can check train schedules and purchase tickets at:
https://www.sbb.ch/en
Take a taxi:
Official taxis are available directly outside the Arrivals area at Zurich Airport.
A taxi ride from the airport to Kongresshaus Zürich takes approximately 20–30 minutes, depending on traffic conditions.
The fare is usually around CHF 60–75.
You can also pre-book a taxi through one of Zurich’s taxi companies or ride-hailing services.
By car:
Kongresshaus Zürich has access to nearby public parking facilities, including:
Please note that parking in central Zurich can be limited and relatively expensive.
For additional information and directions, please visit:
https://kongresshaus.ch/en/about-us/contact-us
Sponsoring the 2027 EFMD Deans Conference offers a unique opportunity to enhance brand recognition, engage with leading business schools and their key decision-makers, showcase innovative products and services, and cultivate meaningful connections within the global business school community. Our sponsoring opportunities foster visibility and thought leadership in a highly respected academic environment.
If you are interested in sponsorship or have any questions, please contact Lenka Dvorackova.