The MBA is the most coveted business education degree and often plays a crucial role in a school’s reputation and influence. Faced with high expectations from its stakeholders, it has a unique set of opportunities and challenges.
The EFMD MBA Conference brings together the global community of MBA directors and staff to exchange best practices and initiatives. It fosters a profound understanding of the modern MBA environment and provides practical tools to navigate and position MBA programmes in an increasingly competitive market.
15:30 – 16:00
Registration & welcome coffee
16:00 – 16:30
Welcome address
16:30 – 17:15
Opening plenary – building the future we choose: joining the battle of imaginaries
How do we move beyond reacting to disruption and start actively shaping preferable futures? The session highlights how stories influence our choices, mindsets and markets, and how design fiction can help business schools imagine and build the futures they want to create.
“The future is not predicted. It is imagined, negotiated and built. The question is whose future?”
17:15 – 18:15
Icebreaker session: EFMD Mirror – Season One: creating the stories we want to build
Inspired by Black Mirror, this interactive icebreaker challenges participants to become storytellers and future world builders. Working in teams, participants will draw inspiration from science fiction to imagine preferable futures for business education, develop original episode concepts and bring their ideas to life through short, live-performed trailers. A creative and collaborative experience designed to spark fresh perspectives, meaningful connections and collective imagination.
18:30 – 20:00
Welcome dinner
08:30 – 09:00
Welcome coffee
09:00 – 09:45
Does the MBA have a future?
As alternative qualifications, emerging technologies and changing employer expectations reshape business education, is the MBA still relevant? This Oxford-style debate will challenge conventional thinking and explore what lies ahead for the MBA.
09:45 – 10:15
Coffee break
10:15 – 11:00
What data tells us about skills and employability
What do labour market trends reveal about the skills employers increasingly value? Drawing on data and industry insights, this session explores evolving workforce demands and their implications for MBA education and graduate employability.
11:00 – 12:00
Stakeholder panel on employability and skills development
Are MBA graduates equipped with the skills employers need? Featuring a leading speaker from PwC, alongside experts from recruitment and career services, this panel brings together industry insights and diverse perspectives to explore evolving employer expectations, identify potential skills gaps and discuss how MBA programmes can better prepare graduates for the future of work.
12:00 – 12:45
Reflection on the first three plenaries
An interactive discussion inviting participants to reflect on the morning’s key insights, exchange institutional perspectives and identify opportunities to strengthen MBA relevance and graduate employability.
12:45 – 14:15
Lunch
14:15 – 15:30
Case studies on pedagogical innovation
Discover how business schools are transforming learning through innovative teaching approaches, experiential education and emerging technologies. Practical case studies will highlight new ways to enhance MBA learning experiences.
15:30 – 16:00
Coffee break
16:00 – 18:00
Innovation labs in action: a rotating workshop experience
Experience innovation first-hand through interactive workshops in Grenoble Ecole de Management’s innovation spaces. Explore experiential learning, industry collaboration and innovative programme design through hands-on activities and peer exchange.
19:30
Conference dinner
09:00 – 09:30
Welcome coffee
09:30 – 10:30
Fishbowl session
10:30 – 11:00
Coffee break
11:00 – 12:00
Running business schools under stress
How can business schools navigate political, economic and social uncertainty while sustaining their missions? Drawing on experiences from challenging environments, this session explores resilience, adaptability and leadership in times of disruption.
12:00 – 12:30
Closing remarks
12:30 – 14:00
Lunch
EFMD & GEM have secured a special rate for participants at Novotel Grenoble Centre 4*, conveniently located just a 1-minute walk from the main campus.
To benefit from the special rate, please use the following booking link and enter the discount code GRENOV
If Novotel Grenoble Centre is fully booked, a budget-friendly alternative is available at Hotel Campanile 3*
Budget-friendly alternative: Hotel Campanile 3*
To make a hotel reservation, kindly contact the hotel directly:
Phone: +33 4 76 46 30 50
Email: grenoble.gare@campanile.fr
When booking, please mention the code EFMD and provide the following information:
Early bird fee until 12 March 2027 included
Conference fee as of 13 March 2027
The conference registration fee excludes travel expenses and local accommodation.
Please note that a 25% discount applies for every third and subsequent participant from the same institution. If you are your institution’s third person registering, please contact mba@efmdglobal.org to receive your registration link.
*The third-party fee is aimed at EFMD non-members who are not representatives of universities, business schools or corporate universities
The conference will take place in two venues, alternating by day
14 &16 April 2027
Grenoble Alpine Business School
12 Rue Pierre Semard
38000 Grenoble, France
15 April 2027
GEM Labs
142 Av. des Martyrs
38000 Grenoble, France
Grenoble is easily accessible via several international airports and well-connected by train and coach.
By Air
The closest airports are:
By Train
For timetables, pricing, and bookings, visit: https://www.sncf-connect.com/
By Coach
Visit this website for more information.
Local museums:
https://musees.isere.fr/musee/domaine-de-vizille-musee-de-la-revolution-francaise
https://musees.isere.fr/musee/musee-archeologique-saint-laurent
https://musees.isere.fr/musee/musee-de-la-resistance-et-de-la-deportation-de-lisere
https://musees.isere.fr/musee/musee-dauphinois
For outdoor activities: