EFMD Online Community Showcase

tue27feb17:00tue18:00EFMD Online Community ShowcaseL’Oréal Brandstorm: Engaging learners and instructors through gamification and competitionLocation:online

Event Details

EFMD brings you a new showcase series focused on best practices in the online education community. The inaugural presenter L’Oréal, a global cosmetics and beauty corporation, will showcase its online learning opportunity Brandstorm – an innovation competition for anyone under age 30, which has been integrated into the curriculum by almost 100 universities worldwide.

One of L’Oréal’s longest-running programs, dedicated to preparing the change-makers of tomorrow to innovate in the workplace was certified by EOCCS in 2023. Last year Brandstorm celebrated its 31st anniversary with a record-breaking 92,000 people from 72 countries registered in the competition, and almost 700,000 participants in total since its creation in 1992.

Are you wondering how to successfully build a bridge between academia and the business world and to engage your students in international competition? Come check out this practical example!

KEY TAKEAWAYS:

Practical tips to promote learners and instructors engagement with gamification
Contacts and networking opportunities

TARGET GROUP:

Designed for anyone involved and interested in online education, coming both from L&D providers (Business Schools, Executive Education Centres / Consultancies) and companies.

REGISTRATION:
Attendance is free but requires registration in advance.

The showcase will be run using Zoom. To have the best Zoom experience, we recommend installing the latest version of Zoom Client for Meetings. You can test the tool via this weblink.

Registration

REGISTER HERE

Speakers

  • Anne Chutczer

    Anne Chutczer

    General Delegate, Atout Jeunes Universités, France

    General Delegate, Atout Jeunes Universités, France

  • Margaret Josion-Portail

    Margaret Josion-Portail

    Associate Professor, IAE Paris-Est, Université Paris-Est Créteil, France

    URL https://www.linkedin.com/in/margaretjosionportail

    Associate Professor, IAE Paris-Est, Université Paris-Est Créteil, France

  • Norma Taylor-Ladousse

    Norma Taylor-Ladousse

    Chief Marketing Officer, Talent Acquisition, L’Oréal Group, France

    Chief Marketing Officer, Talent Acquisition, L’Oréal Group, France

Location

online

Time

february 27 (tuesday) 17:00 - february 27 (tuesday) 18:00