Scope and Objectives:

Customer-centricity has become a top priority for leading organisations as a key driver for growth.

The Masterclass in Strategic Client Management Programme (MSCMP) is a customised executive education learning intervention co-designed by the University of Cape Town (UCT) Graduate School of Business and the Standard Bank Group. It has been delivered since 2014.

This highly successful programme has evolved over time to meet the specific needs of Standard Bank with the overarching aim of enabling Corporate and Investment Banking (CIB) managers to enhance and improve their strategic client engagement, thus increasing value for clients as well as for Standard Bank.  Delegates gain a common language around customer-centricity as well as a toolkit and practice opportunities to effectively apply what they learn in the world of work.

Feedback gained from a return on investment survey, conducted in 2017, indicates that Standard Bank has experienced significant benefits at multiple levels as a result of the programme, most notably in the overall business impact and value for their business.

Standard Bank & UCT Graduate School of Business were granted the Gold Award in the EFMD Excellence in Practice Award 2019 in the ‘Professional Development’ category.

In this session, Standard Bank and UCT Graduate School of Business will be sharing their success stories and interesting challenges they came across.

Following reading is recommended prior to the webinar: Global Focus article

Target group:

This webinar is dedicated to learning professionals from both companies and L&D providers (Business Schools, Executive Education Centers / Consultancies).

Registration:
Attendance is free but requires registration in advance.
This EFMD webinar will be run using Zoom.
For Zoom to work best we recommend you have the latest version Zoom Client for Meetings downloaded.
If not familiar with Zoom, please make sure you connect 15 minutes prior to the session. You can test the tool via this weblink.