september, 2021

thu16sep(sep 16)14:00thu21oct(oct 21)16:00Gamification of Learning: Designing an engaging classroom experience(september 16) 14:00 - (october 21) 16:00 Location:Online

Event Details

Ever felt your learners should be more engaged?

Gamification is an approach that builds on the psychology of human engagement and capitalizes on strategies and design ideas from games. 

Applied in the educational context, it transforms attitudes towards learning and creates an immersive, entertaining experience. Such a hands-on approach helps students to connect with their learning and improves concentration, determination to succeed or overall knowledge retention. 

This online workshop led by Rob Alvarez is an entry-intermediate level training for learning professionals who have none or limited experience with Gamification. 

The training focuses on five steps to gamify the student learning experience. These five steps have derived from interactions with over 100 experts through Rob Alvarez’s Professor Game Podcast as well as two decades of experience with interactive learning materials at IE Business School in Madrid.

The online training consists of six live sessions. In between the live sessions, participants will work asynchronously (individually, as well as in peer groups) on an individual project based on their specific challenges.

Throughout the training participants will: 

  • explore gamification as a way to create a learner experience
  • get hands-on experience with using gamification to design a course/lesson, address a workplace challenge
  • deliver a prototype of a gamified course/lesson/workplace process
  • receive individual as well as peer feedback to apply the newly gained insights in practice 

Target Group

This online workshop is designed for faculty members as well as programme directors and designers, who have none to limited experience with gamification and who are interested in incorporating new methods to increase student’s engagement and performance levels.

Course timeline

  • September 16; 14:00-15:00 CEST: Introductory session
  • September 21; 14:00-16:00 CEST: Live session 1
  • September 24; 12:00 CEST: Assignment 1
  • September 27; Peer feedback 1
  • September 28; 14:00-16:00 CEST: Live session 2
  • October 5; 14:00-16:00 CEST: Live session 3
  • October 8; 12:00 CEST: Assignment 2
  • October 11; Peer feedback 2
  • October 12; 14:00-16:00 CEST Live session 4
  • October 21; 14:00-16:00 CEST Feedback, recommendations and closing 

Digital badges

After completing all assignments, course participants will receive a digital badge for their achievement.

Criteria for receiving a badge:

  • 80% attendance of live sessions
  • Submitting two individual assignments (Friday September 24 & Friday October 8)
  • Submitting two filled-in peer feedback forms (Monday September 27 & Monday October 11)

The submission platform for all assignments including peer feedback is Slack.


This workshop will be run using Zoom. To ensure the best Zoom experience, we recommend that you install the latest version of Zoom Client for Meetings. If you are not familiar with Zoom, you can test the tool via this weblink.


Thursday 16 September 2021

14:00 – 15:00 CEST

Welcome & Introduction

In the first introductory session, participants will get to know each other, get familiar with the concept of gamification in business education and become acquainted with the system of assignments and feedback in the upcoming course.

Tuesday 21 September 2021

14:00 – 16:00 CEST

Establishing the Objectives & Defining the Players

Deep dive into the first two steps of the gamification process.

Tuesday 28 September 2021

14:00 – 16:00 CEST

Divergent and Convergent Thinking to Generate Ideas & Building a Prototype

Deep dive into the second two steps of the gamification process.

Tuesday 5 October 2021

14:00 – 16:00 CEST

Closer Look into Game Mechanics

The third session is dedicated to explore in depth various game mechanics and their use, as well as possible combinations to reach and engage maximum number of learners/players.

Tuesday 12 October 2021

14:00 – 16:00 CEST

Playtesting & Smart Iteration

Participants will present their prototypes and explore the last step of Smart Iteration.

Thursday 21 October 2021

14:00 – 16:00 CEST

Feedback & Recommendations

In the last session, participants will reconvene for final feedback based on the delivered prototypes, learn about common mistakes and receive recommendations for their future work with gamification.

Practical information

Programme Fees

  • EFMD Member fee: 490 €   
  • Non-member fee: 590 € 




September 16 (Thursday) 14:00 - October 21 (Thursday) 16:00