Gamification of Learning: Designing an engaging classroom experience

thu19jan(jan 19)14:00fri24feb(feb 24)16:00Online EventGamification of Learning: Designing an engaging classroom experience

Event Details

Ever felt your learners should be more engaged?

Gamification is an approach that builds on the psychology of human engagement and capitalizes on the exciting, motivating and engaging strategies and design ideas from games.

Applied in the educational context, it transforms attitudes towards learning. It creates an immersive, entertaining experience. Such a hands-on approach helps students to connect with their learning and improves concentration, determination to succeed or overall knowledge retention.

This online workshop led by Rob Alvarez and Bernardo Letayf is an entry-intermediate level training for learning professionals who have none or limited experience with Gamification.

The training focuses on five steps every educator can take to gamify the student learning experience. These five steps have derived from interactions with over 100 experts through Rob Alvarez’s Professor Game Podcast as well as two decades of experience with interactive learning materials at IE Business School in Madrid.

The online training consists of six live sessions. In between the live sessions, participants will work asynchronously (individually, as well as in peer groups) on an individual project based on their specific challenges.

Throughout the training participants will:

  • explore gamification as a way to create a learner experience
  • get hands-on experience with using gamification to design a course/lesson, address a workplace challenge
  • deliver a prototype of a gamified course/lesson/workplace process
  • receive individual as well as peer feedback to apply the newly gained insights in practice


This online workshop is designed for learning professionals as well as programme directors and designers, who have none to limited experience with gamification and who are interested in incorporating new methods to increase student’s engagement and performance levels.


January 19; 14:00-15:00 CET: Introductory session
January 26; 14:00-16:00 CET: Live session 1
January 30; 12:00 CET: Assignment 1
February 1; Peer feedback 1
February 2; 14:00-16:00 CET: Live session 2
February 9; 14:00-16:00 CET: Live session 3
February 13; 12:00 CEST: Assignment 2
February 15; Peer feedback 2
February 16; 14:00-16:00 CET Live session 4
February 24; 14:00-16:00 CET Feedback and closing


After completing all assignments, course participants will receive a digital badge*.

Criteria for receiving a badge:

  • 80% attendance of live sessions
  • Submitting two individual assignments (Monday January 30 & Monday February 13)
  • Submitting two filled-in peer feedback forms (Wednesday February 1 & Wednesday February 15)

The submission platform for all assignments including peer feedback is Slack.

*Digital open badges are a tool to recognise learning and training and to allow recipients to showcase their skills and achievements. Metadata are embedded in their image to allow for quick verification of the credentials. The badges are linked to a verified webpage that contains information about who earned the badge, how it was earned, who is the issuer, what skills the badge holder gained or any additional evidence linked to the training.


This workshop will be run using Zoom. To ensure the best Zoom experience, we recommend that you install the latest version of Zoom Client for Meetings. If you are not familiar with Zoom, you can test the tool via this weblink.


! This training has reached its capacity of students !


Thursday 19 January 2023

14:00 – 15:00 CET

Welcome & Introduction

In the first introductory session, participants will get to know each other, get familiar with the concept of gamification in business education and become acquainted with the system of assignments and feedback in the upcoming course.

Thursday 26 January 2023

14:00 – 16:00 CET

Establishing the Objectives & Defining the Players

Deep dive into the first two steps of the gamification process.

Thursday 2 February 2023

14:00 – 16:00 CEST

Divergent and Convergent Thinking to Generate Ideas & Building a Prototype

Deep dive into the second two steps of the gamification process.

Thursday 9 February 2023

14:00 – 16:00 CEST

Closer Look into Game Mechanics

The third session is dedicated to explore in depth various game mechanics and their use, as well as possible combinations to reach and engage maximum number of learners/players.

Tuesday 16 February 2023

14:00 – 16:00 CEST

Playtesting & Smart Iteration

Participants will present their prototypes and explore the last step of Smart Iteration.

Friday 24 February 2023

14:00 – 16:00 CEST

Feedback & Recommendations

In the last session, participants will reconvene for final feedback based on the delivered prototypes, learn about common mistakes and receive recommendations for their future work with gamification.

Practical information

 Programme Fees

  • EFMD Member fee: 490 €
  • Non-member fee: 590 €

Cancellation policy: cancellations must be confirmed in writing before 3 January 2023, and a cancellation fee amounting to EUR 50 for administrative costs will be charged. After the above-mentioned deadline, we are unfortunately unable to refund any fees. However, in such cases, substitutes are welcomed at no extra cost as long as the substitute’s name, title, and address are communicated enough time ahead.


  • Bernardo Letayf

    Bernardo Letayf

    CEO of, Gamification speaker and consultant

    CEO of, Gamification speaker and consultant

  • Roberto Alvarez Bucholska

    Roberto Alvarez Bucholska

    Founder of Professor Game podcast, Adjunct professor, IE Business School

    Founder of Professor Game podcast, Adjunct professor, IE Business School


january 19 (thursday) 14:00 - february 24 (friday) 16:00