Going Online: A Strategic Compass

tue16jun(jun 16)08:30wed17(jun 17)14:00PostponedGoing Online: A Strategic CompassLocation:Rotterdam, The Netherlands

Event Details

The Going Online a Strategic Compass programme has been postponed until fall 2020

Going Online: A Strategic Compass represents an intensive 1.5-day course designed to provide participants with comprehensive strategic overview of the value chain in designing online teaching & learning experience. The programme is divided into five parts; the first four parts consist of delivered material which is concluded with a group assignment where participants are invited to reflect on the material in their own context and interact with others. The initial three sessions define the ‘what’ and the ‘how’ in delivering online education, the fourth session will help you to develop a strategy for your online technology. Best practises and current trends in e-Learning design are addressed such as informal, personalised learning. The final part of the course features a group assignment that encourages individuals to apply what they learned while creating a case for online delivery specific to their institution.

Learning outcomes

Different approaches will be combined to enable participants to build a comprehensive roadmap towards online & blended learning encompassing strategic, financial, pedagogical and operational perspectives. Emphasis will be equally placed on critical understanding of both the external environment and the internal conditions which formulate the layout of this roadmap. Ultimately, the participants will gain a sound methodology to start crafting an online strategy in line with their institutional objectives.

During as well as by the end of this strategic course, the participants will be able to:

In terms of knowledge:

  • Develop an understanding of the strategic context and the value chain related to online learning
  • Consider how online programmes fit within your organisations wider learning and teaching strategy
  • Review both the development and delivery of online programmes in order to better understand the key elements required for your strategy
  • Gain insight into how you will develop both the capacity to deliver your strategy including the tools and skills required and the financial resources needed.

In terms of skills:

  • Design a blended or an online course using acquired knowledge on learning-design principles of different teaching models.
  • Apply different pedagogical methods and employ available tools to support online learners.
  • Select appropriate tools with respect to learning objectives of particular model.
  • Gather the knowledge and critical analysis skills to craft an online learning strategy inspired by international best practices and adapted to the institution’s objectives taking into account resources and competences.

Target group:

  • Deans and Executive Directors
  • Teaching & Learning Executives and Learning Designers overseeing a business school’s transition to online teaching space.

Tuition fees (excluding travel expenses and accommodation)

  • EFMD member EUR 1100
  • Non-member EUR 1300


Register here


Tuesday 16 June

08:30 – 09:00

Registration & Welcome coffee

09:00 – 10:30

Stepping into the Online Learning Space
The first session will introduce participants to the broader online learning environment. It will give an overview of the terms and vocabulary used within online education and will effectively define the online learning space by establishing a map of the wider landscape and actors. As an introduction to the remaining sessions, it will provide a general framework which will enable us to navigate through the different directions in which institutions can travel in their journey towards online education delivery.

10:30 – 11:00

Coffee break

11:00 – 11:30

Group assignment Part 1

11:30 – 13:00

Course Planning and Design: Creating Constructive Alignment Throughout the Value Chain
The second session focuses on how an institution can begin to align components of an online teaching system to coordinate intended learning outcomes, teaching methods and assessment to satisfy different digital strategies. The session explores how various learning design principles can be employed to achieve organisationall objectives in online learning. Best practices and current trends in e-Learning design are addressed and the session will define a number of directions in which an institution may set their path through the online learning space.

13:00 – 14:00



Group assignment Part 2

14:30– 16:00

Effective Delivery: Online Facilitation Leading to an Optimal Learning Experience
The final session of the day will consider how to deliver an engaging and effective online experience. Three topics will be covered. First a review of the student journey taking a “student centric” approach with a focus on the need to manage students’ expectations. Secondly an examination of the ways in which student engagement can be strengthened using both incentives and penalties. It will also look at ways to facilitate an environment for social and peer learning, and community building. Finally, quality assurance processes will be considered looking at the role of student feedback, learning analytics and other data.

16:00 – 16:30

Coffee break

16:30 – 17:00

Group assignment Part 3

17:00 – 18:00

Looking back on Day 1: Managerial Challenges and Building the Business Case

20:00 – 22:00

Networking dinner

Wednesday 17 June

08:30 – 09:00

Welcome coffee

09:00 – 10:30

From Functions to Tools: Developing an online technology strategy
The aim of this session is to help you to develop a strategy for your online technology. It will consider the role of technology as: an enabler to learning; as a mechanism for delivering services; and as a driver to new business models. It will review the range of the platforms available exploring the similarities and differences between types. The platforms can then be supplemented by additional tools which can fill gaps or add new functionality. The decision about whether to manage the online courses in-house or to partner with a third party (e.g. Coursera or FutureLearn) will be discussed. Final emerging trends are explored as well as the approach used to keep pace with new technology.

10:30 – 11:00

Coffee break

11:00 – 11:30

Case introduction

11:30- 13:00

Group assignment
Create a brief strategy on how to translate a face-to-face course into an online course with available resources. Considering the following:

  • Different pedagogies
  • Constructive alignment
  • Ensuring student engagement
  • How the introduced tools can enhance the student learning experience
  • Economic viability (i.e. what you could do vs what you can do)

13:00 – 13:45

Recap of group assignment – sharing

13:45 – 14:00

Closing Remarks




  • Anne Berit Swanberg

    Anne Berit Swanberg

    Associate Dean for Digital Courses/Small Learning Modules, BI Norwegian Business School, Norway

    Associate Dean for Digital Courses/Small Learning Modules, BI Norwegian Business School, Norway

  • Ginny Gibson

    Ginny Gibson

    Professor Emerita, Henley Business School, University of Reading, UK

    Professor Emerita, Henley Business School, University of Reading, UK

  • Karine Le Joly

    Karine Le Joly

    Director of Digital Learning Strategy and Innovation, HEC Paris, FR

    Director of Digital Learning Strategy and Innovation, HEC Paris, FR


Rotterdam, The Netherlands


Rotterdam School of Management

Erasmus University, Burgemeester Oudlaan 50, 3062 PA Rotterdam


june 16 (tuesday) 8:30 - june 17 (wednesday) 14:00 CEST