november, 2019

fri15nov(nov 15)08:30sat16(nov 16)14:00Event CancelledGoing Online: A Strategic Compass08:30 - 14:00 (16) UTC+5 Location: Yekaterinburg, Russia

Event Details

Going Online: A Strategic Compass represents an intensive 1.5-day course designed to provide participants with comprehensive strategic overview of the value chain in designing online teaching & learning experience. The programme is divided into five parts; the first four parts consist of delivered material which is concluded with an informal wrap-up discussion where participants are invited to reflect on the material in their own context and interact with others. The initial three sessions define the ‘what’ and the ‘how’ in delivering online education, the fourth session draws together this subject matter in how an institute may craft effective delivery in reality. The final part of the course features a group assignment that encourages individuals to apply what they learned while creating a case for online delivery specific to their institution.

Learning outcomes
Different approaches will be combined to enable participants to build a comprehensive roadmap towards online & blended learning encompassing strategic, financial, pedagogical and operational perspectives. Emphasis will be equally placed on critical understanding of both the external environment and the internal conditions which formulate the layout of this roadmap. Ultimately, the participants will gain a sound methodology to start crafting an online strategy in line with their institutional objectives.
By the end of this strategic course, the participants will be able to:

In terms of knowledge:

  • Distinguish and compare different models of online & blended courses, drawing on practical experience.
  • Analyse key trends, both short and long-term, which shape the environment of online teaching, and represent both opportunities and challenges.
  • Identify key challenges in online & blended teaching and its potential solutions.
  • Classify relevant online learning tools and attribute them to different teaching models.
  • Enunciate the advantages of online education to support and enrich student learning experience.
  • Indicate how to use essential learning analytics to get real-time insight into learners’ performance and behaviour.

In terms of skills:

  • Design a blended or an online course using acquired knowledge on learning-design principles of different teaching models.
  • Apply different pedagogical methods and employ available tools to support online learners.
  • Select appropriate tools with respect to learning objectives of particular model.
  • Gather the knowledge and critical analysis skills to craft an online learning strategy inspired by international best practices and adapted to the institution’s objectives taking into account resources and competences.

Target group

  • Business school executives overseeing a business school’s transition to online teaching.
  • Decision makers in charge of the digital innovation at business schools, corporate universities and L&D units.

Tuition fees

  • EFMD member: EUR 500.00
  • Non-member: EUR 650.00

The tuition fee excludes travel expenses and local accommodation during the event.

CANCELLATION POLICY: Cancellations must be confirmed in writing before 30th of October 2019. A cancellation fee of EUR 100 will be charged if made before 30th of October.
After the given date, we are unable to refund any fees. However, in such cases, substitutes are welcome at no extra cost as long as we receive notification of the name, title and address of the substitute.


Register here


Friday 15 November

08:30 – 09:00

Registration & Welcome coffee

09:00 – 10:30

Stepping into the Online Learning Space
The first session will introduce participants to the broader online learning environment. It will give an overview of the terms and vocabulary used within online education, making distinctions and comparisons between different approaches, models and methodologies.
This session will also effectively define the online learning space by establishing a map of the wider landscape. The remaining sessions will enable us to navigate through this, highlighting the different directions in which institutions can travel in their journey towards online education delivery.

10:30 – 11:00

Coffee break

11:00 – 13:00

Course Planning and Design: Creating Constructive Alignment Throughout the Value Chain
The second session focuses on how an institution can begin to align components of an online teaching system to coordinate intended learning outcomes, teaching methods and assessment to satisfy different digital strategies. Drawing on Bigg’s Model of Constructive Alignment, the session explores how various learning design principles can be employed to achieve organisational objectives in online learning.
Operational factors associated with best practices and current trends in e-Learning design are addressed such as informal learning, personalised learning, simulations, VR and AI. The session will define a number of directions in which an institution may set their path through the online learning space.

13:00 – 14:00


14:00 – 16:00

Technology and Tools Available
The next-to-last session is dedicated to the selection of tools available for course design, student interaction and engagement. Relating back to the previous sessions, it will examine how an institution can optimise innovative tools on offer from the EdTech industry to practically design and plan courses for an online learning space.
Also, the session will delve into the options and opportunities that different Learning Management Systems can offer an institution in delivering digital education.

16:00 – 16:30

Coffee break

16:30 – 18:00

Effective Delivery: Online Facilitation Leading to an Optimal Learning Experience
The final session of the day will converge to how the online experience is delivered. With all links of the value chain identified and considered from an institutional point of view the focus will shift to how this translates to creating a quality learner experience. Managing learner expectations, quality assurance processes and the role of student feedback in delivery will be addressed. How an institution can embark upon a student centric approach, achieving student engagement and facilitating an environment for social and peer learning, and community building will also be covered.

20:00 – 22:00

Networking dinner

Saturday 16 November

08:30 – 09:00

Welcome coffee

09:00 – 10:00

Instructions on a group assignment
Topic: Create a brief strategy on how to translate face-to-face course into an online course with available resources. Considering the following:
— Different pedagogies
— Constructive alignment
— Ensuring student engagement
— How the introduced tools can enhance the student learning experience
— Economic viability (i.e. what you could do vs what you can do)

10:00 – 10:30

Coffee break

10:30 – 12:00

Group assignment in break-out rooms

12:00 – 12:30

Recap of group assignment

12:30 – 12:45

Closing Remarks

12:45 – 14:00


Speakers for this event

  • Karine Le Joly

    Karine Le Joly

    Director of Digital Learning Strategy and Innovation, HEC Paris, France

    Director of Digital Learning Strategy and Innovation, HEC Paris, France

  • Sophie Zuchowicz

    Sophie Zuchowicz

    Digital Project Manager EFMD GN

    Digital Project Manager EFMD GN

  • Stephanie Lambert

    Stephanie Lambert

    Online Learning & Quality Assurance Consultant EFMD GN

    Online Learning & Quality Assurance Consultant EFMD GN


Graduate School of Economics and Management, Ural Federal University


Yekaterinburg, Russia


15 (Friday) 08:30 - 16 (Saturday) 14:00 UTC+5


Ural Federal University, Graduate School of Economics and Management

Ulitsa Mira 19, 620002 Yekaterinburg, Russia