november, 2021

tue16nov(nov 16)10:00tue23(nov 23)12:00Online Alumni WorkshopLooking beyond lockdown: lessons on communicating effectively with business school alumni to strengthen engagement and build community in a hybrid world10:00 - 12:00 (23)

Event Details

Following the success of last year’s workshops, Sarah Seedsman from Media Minds Global and EFMD have joined forces again to deliver this Online Workshop series 2021 for Alumni Relations practitioners.

The last 18 months have seen alumni relations teams at every business school adapt nearly every aspect of their alumni engagement strategies to respond to rapidly changing circumstances. Whether adapting and experimenting quickly, or pausing, reflecting and learning, alumni teams have dealt with multiple challenges as they worked to support their schools and their alumni communities. And in a virtual world, good communications underpinned all alumni activities.

As we look back across 2020/21, and adapt again to re-openings and hybrid arrangements as we plan for next year, what have we learnt about how to communicate effectively with alumni in order to strengthen engagement and community and to achieve our goals?

Join us for this series of 3 online workshops with Sarah and a panel of experienced alumni relations leaders to look at what worked, and what didn’t, across all aspects of alumni communications and share insights that will support your alumni communications and engagement activities moving into 2022.

Our panellists this year include:

Penka Bergmann, Director, Alumni Relations, EMEA & APAC, The University of Chicago, Booth School of Business, UK
Erin Hallett, Director of Alumni and External Engagement, Cambridge Judge Business School, UK
Sue Martin, Director Corporate and Alumni Relations, Rotterdam School of Management
and Director Alumni Relations, Erasmus University Rotterdam, NL
Viola Polakowska, Associate Director of Alumni, Saïd Business School, University of Oxford, UK
Chelsea Steensen, Alumni Relations Manager, ESMT Berlin, DE

This Workshop will run across 3 sessions on November 16, 19, and 23

Each session will be a panel discussion with our guest business school Alumni Relations leaders, moderated by Sarah, who will share their experiences and the lessons they will carry forward into their 2022 plans, so you benefit from input from a broad range of business schools.

We’ll discuss changes made to over-arching communications approaches across the last 18 months at each of the schools, through to content strategies, evolving communications styles and the range of platforms and channels that work best for each of them. What new opportunities have emerged, what opportunities are still to be captured or challenges to be solved?

The workshops will be interactive, including break-out discussions, to enable you to share your own experiences and discuss issues, ideas and solutions.
The focus for the interactive sessions within each seminar will be based around different aspects of communications.

Registration

Register here

Programme

Tuesday 16 November

10:00 – 12:00

Content: what should be in your content plan?
What are your alumni interested in hearing from their business school?

With a diverse global alumni community with wide-ranging professional experience and interests, how do you achieve a good balance of content to engage your audience across various segments? In a year of so much disruption, what has worked best to engage alumni during and after global lockdowns as businesses and communities changed dramatically?

And as you work virtually or in a hybrid environment, how do you create and manage a flow of relevant and interesting content? Review your content plan for 2022 as the group shares experiences, insights and ideas.

  • Chelsea Steensen, Alumni Relations Manager, ESMT Berlin, DE
  • Moderated by: Sarah Seedsman, Executive Director, Engagement, Insights & Consulting, Media Minds Global, UK (formerly Director, Alumni Relations at London Business School and Associate Dean, External Relations, Melbourne Business School)

Friday 19 November

10:00 – 12:00

Channels: where do you reach your alumni?
2020/21 saw a significant increase in time spent online by audiences worldwide, across websites, social platforms, news channels, videos, podcasts and virtual event spaces. How do you ensure your content is seen by your alumni as you compete for their attention?

Which channels worked most effectively for you to communicate with alumni, and for alumni to communicate with each other? As budgets and staff time are often limited, hear advice and tips on how to communicate efficiently in a multi-channel world.

Where will you focus your attention and effort moving forwards?

  • Sue Martin, Director Corporate and Alumni Relations, Rotterdam School of Management and Director Alumni Relations, Erasmus University Rotterdam, NL
  • Moderated by: Sarah Seedsman, Executive Director, Engagement, Insights & Consulting, Media Minds Global, UK (formerly Director, Alumni Relations at London Business School and Associate Dean, External Relations, Melbourne Business School)

Tuesday 23 November

10:00 – 12:00

Community: how do you facilitate conversations and build relationships?

Broadcasting business school news ‘one-way’ may ensure your alumni are well-informed and still in touch with the school. Online networking, meetings and events became a ‘new normal ‘to help sustain some sense of involvement and community during lockdowns.

Meanwhile debate continued about the effectiveness of alumni groups on platforms such as LinkedIn and Facebook. A plethora of dedicated alumni platforms are available on the market but are not a silver bullet to create active online communities. Every alumni team has grappled with the decision: do we buy, build, or leverage existing online networks?

How do you best use the channels and platforms available to you in 2022 to increase conversation, participation and a strong sense of belonging to an active community?

  • Erin Hallett, Director of Alumni and External Engagement, Cambridge Judge Business School, UK
  • Penka Bergmann, Director, Alumni Relations, EMEA & APAC, The University of Chicago, Booth School of Business, UK
  • Viola Polakowska, Associate Director of Alumni, Saïd Business School, University of Oxford, UK
  • Moderated by: Sarah Seedsman, Executive Director, Engagement, Insights & Consulting, Media Minds Global, UK (formerly Director, Alumni Relations at London Business School and Associate Dean, External Relations, Melbourne Business School)

Practical information

Fees:

  • EFMD Full member: €423,5 (€ 350 21%VAT)
  • EFMD non-member: €544,5 (€ 450 21%VAT)

Cancellation policy:

Cancellations must be confirmed in writing. If we receive notice of your withdrawal before 15 October 2021, a cancellation administrative fee of 75€ 21% VAT will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases, substitutes are welcome at no extra cost as long as EFMD receives the notification of the name, title, and address of the substitute.

Limited number of participants:

We will admit a maximum of 25 participants to this workshop to enable an interactive experience for you.
Registration will close as soon as this number has been reached.

Speakers

  • Chelsea Steensen

    Chelsea Steensen

    Alumni Relations Manager, ESMT Berlin, DE

    Alumni Relations Manager, ESMT Berlin, DE

  • Erin Hallett

    Erin Hallett

    Director of Alumni and External Engagement, Cambridge Judge Business School, UK

    Director of Alumni and External Engagement, Cambridge Judge Business School, UK

  • Penka Bergmann

    Penka Bergmann

    Director, Alumni Relations, EMEA & APAC, The University of Chicago, Booth School of Business, UK

    Director, Alumni Relations, EMEA & APAC, The University of Chicago, Booth School of Business, UK

  • Sarah Seedsman

    Sarah Seedsman

    Executive Director, Engagement, Insights & Consulting, Media Minds Global, UK (formerly Director, Alumni Relations at London Business School and Associate Dean, External Relations, Melbourne Business School)

    Executive Director, Engagement, Insights & Consulting, Media Minds Global, UK (formerly Director, Alumni Relations at London Business School and Associate Dean, External Relations, Melbourne Business School)

  • Sue Martin

    Sue Martin

    Director Corporate and Alumni Relations, Rotterdam School of Management and Director Alumni Relations, Erasmus University Rotterdam, NL

    Director Corporate and Alumni Relations, Rotterdam School of Management and Director Alumni Relations, Erasmus University Rotterdam, NL

  • Viola Polakowska

    Viola Polakowska

    Associate Director of Alumni, Saïd Business School, University of Oxford, UK

    Associate Director of Alumni, Saïd Business School, University of Oxford, UK

Time

november 16 (tuesday) 10:00 - november 23 (tuesday) 12:00

Address

online event (no physical location)