november, 2021

tue16nov(nov 16)10:00tue23(nov 23)12:00Online Alumni WorkshopLooking beyond lockdown: lessons on communicating effectively with business school alumni to strengthen engagement and build community in a hybrid world10:00 - 12:00 (23)

Event Details

Following the success of last year’s workshops, Sarah Seedsman from Media Minds Global and EFMD have joined forces again to deliver this Online Workshop series 2021 for Alumni Relations practitioners.

The last 18 months have seen alumni relations teams at every business school adapt nearly every aspect of their alumni engagement strategies to respond to rapidly changing circumstances. Whether adapting and experimenting quickly, or pausing, reflecting and learning, alumni teams have dealt with multiple challenges as they worked to support their schools and their alumni communities. And in a virtual world, good communications underpinned all alumni activities.

As we look back across 2020/21, and adapt again to re-openings and hybrid arrangements as we plan for next year, what have we learnt about how to communicate effectively with alumni in order to strengthen engagement and community and to achieve our goals?

Join us for this series of 3 online workshops with Sarah and a panel of experienced alumni relations leaders to look at what worked, and what didn’t, across all aspects of alumni communications and share insights that will support your alumni communications and engagement activities moving into 2022.

Our panellists this year include:

Penka Bergmann, Director, Alumni Relations, EMEA & APAC, The University of Chicago, Booth School of Business, UK
Erin Hallett, Director of Alumni and External Engagement, Cambridge Judge Business School, UK
Sue Martin, Director Corporate and Alumni Relations, Rotterdam School of Management
and Director Alumni Relations, Erasmus University Rotterdam, NL
Viola Polakowska, Associate Director of Alumni, Saïd Business School, University of Oxford, UK
Chelsea Steensen, Alumni Relations Manager, ESMT Berlin, DE

This Workshop will run across 3 sessions on November 16, 19, and 23

Each session will be a panel discussion with our guest business school Alumni Relations leaders, moderated by Sarah, who will share their experiences and the lessons they will carry forward into their 2022 plans, so you benefit from input from a broad range of business schools.

We’ll discuss changes made to over-arching communications approaches across the last 18 months at each of the schools, through to content strategies, evolving communications styles and the range of platforms and channels that work best for each of them. What new opportunities have emerged, what opportunities are still to be captured or challenges to be solved?

The workshops will be interactive, including break-out discussions, to enable you to share your own experiences and discuss issues, ideas and solutions.
The focus for the interactive sessions within each seminar will be based around different aspects of communications.


Register here


Coming Soon

Practical information


  • EFMD Full member: €423,5 (€ 350 21%VAT)
  • EFMD non-member: €544,5 (€ 450 21%VAT)

Cancellation policy:

Cancellations must be confirmed in writing. If we receive notice of your withdrawal before 15 October 2021, a cancellation administrative fee of 75€ 21% VAT will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases, substitutes are welcome at no extra cost as long as EFMD receives the notification of the name, title, and address of the substitute.

Limited number of participants:

We will admit a maximum of 25 participants to this workshop to enable an interactive experience for you.
Registration will close as soon as this number has been reached.


16 (Tuesday) 10:00 - 23 (Tuesday) 12:00


online event (no physical location)