december, 2020

thu03dec(dec 3)14:00wed09(dec 9)16:00onlineOnline Alumni WorkshopLooking beyond the pandemic: lessons on engaging business school alumni in this virtual world14:00 - 16:00 (9) Location:online

Event Details

As 2020 started many institutions had a range of activities in place to engage their alumni, but the situation we have experienced in the last few months has forced business schools to re-think their strategy and adapt quickly. But where to now, when face-to-face activities are still very limited or banned? Have you transferred your ‘regular’ activities online or have you designed innovative new approaches?

It is time to be creative and rethink alumni engagement. How to maintain a strong sense of belonging when all activities are taking place online? How do you build community and enable meaningful networking opportunities for alumni? What does success look like? Now that technology is connecting alumni across geographical borders far more easily, do you need to cross ‘generational borders’ to engage the less digitally inclined?

Sarah Seedsman from Media Minds Global and EFMD have joined forces again to deliver this Online Workshop series for Alumni Relations practitioners.

This Workshop will run across 3 sessions on December 3, 8, and 9.

Each session will be a panel discussion with business school Alumni Relations leaders, moderated by Sarah, who will share their learnings so far and the future opportunities they see. The workshops will be interactive, including break-out discussions, to enable you to share your experiences and discuss issues, ideas and solutions.

Target group:

This seminar will benefit anyone involved in any aspect of alumni relations.

Registration

Register here

Programme

Thursday 3 December

13:45 – 14:00

Let’s get to know each other!

14:00 – 16:00

From local networking and thought leadership events to global lifelong learning and community
Aim: Traditional programs of in-person activities, whether organised by the school or by local alumni chapters, have been rapidly adapted in recent months and offered online. Yet have alumni already moved past becoming familiar with Zoom to being fatigued by Zoom? On the one hand, there is now a seemingly endless range of thought leadership and professional development webinars and podcasts competing for alumni time and attention. On the other hand, reconsidering your alumni as a global audience without any geographic barriers to their attendance may open up new possibilities to increase participation and engagement. What can you now do with your faculty and other professional content to support alumni lifelong learning? How can you enable meaningful online connections and networking opportunities?

  • Erin Hallett, Head of Alumni Relations, Imperial College Business School, UK
  • Mary Priddey, Head of Alumni Relations, Cambridge Judge Business School, UK
  • Moderated by: Sarah Seedsman, Executive Director, Engagement, Insights & Consulting, Media Minds Global, UK (formerly Director, Alumni Relations at London Business School and Associate Dean, External Relations, Melbourne Business School)

Tuesday 8 December

14:00 – 16:00

Mobilising and supporting volunteers virtually
Aim: Now, more than ever, business schools need the support of their alumni volunteers. With so many schools under significant financial pressure and implementing major changes right across their operations at a speed not previously seen in higher education, mobilising alumni support is critical.

Alumni support for students so they still have a great experience, and helping find projects, internships and jobs for graduates, is even more valuable. Many volunteers are rising to the challenge, helping keep alumni around the world connected and organising local community activities to support those affected by the pandemic and other disasters. Fundraising during such an economic crisis is challenging, yet many schools now have an even greater need for philanthropic support.

Have the pressures of the pandemic changed the way you interact with your volunteers or the support they are offering? Whether you are working with your Alumni Board or Council, international and professional chapters and clubs, class and reunion representatives or fundraising volunteers – how can you effectively mobilise and support them to step up to an even higher level of support for the school?

  • Chelsea Choppy, International Alumni Relations Officer, Grenoble Ecole de Management, FR
  • Sarah Theobald-Palmer, Director, Alumni Engagement, London Business School,UK
  • Moderated by: Sarah Seedsman, Executive Director, Engagement, Insights & Consulting, Media Minds Global, UK (formerly Director, Alumni Relations at London Business School and Associate Dean, External Relations, Melbourne Business School)

Wednesday 9 December

14:00 – 16:15

Taking high impact ‘gala’ events from campus to a global platform
Aim: The most impactful, and memorable, events in the alumni calendar often include reunions, global alumni days and professional conferences. An opportunity to really reconnect alumni, bring them back to campus and refresh their emotional bonds to their school, these major events might be more complicated to successfully transfer online – and can they ever achieve the same impact?

Redesigning these events offers the opportunity to significantly increase participation amongst those who might not have made it back to campus – so what will it take to successfully design and deliver these major events online and enhance the alumni experience? What does it take to ensure they are still a very special occasion for alumni? How do you manage large audiences dialling in and enable meaningful interaction?

  • Penka Bergmann, Director of Alumni Relations, EMEA and APAC , The University of Chicago Booth School of Business, UK
  • Emily Robin, Senior Director of Development, INSEAD, F
  • Moderated by: Sarah Seedsman, Executive Director, Engagement, Insights & Consulting, Media Minds Global, UK (formerly Director, Alumni Relations at London Business School and Associate Dean, External Relations, Melbourne Business School)

Practical information

Fees:

  • EFMD Full member: €423,5 (€ 350 21%VAT)
  • EFMD non-member: €544,5 (€ 450 21%VAT)

Cancellation policy:

Cancellations must be confirmed in writing. If we receive notice of your withdrawal before 18 November 2020, a cancellation administrative fee of 75€ 21% VAT will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases, substitutes are welcome at no extra cost as long as EFMD receives the notification of the name, title, and address of the substitute.

Limited number of participants:

We will admit a maximum of 25 participants to this workshop to enable an interactive experience for you.
Registration will close as soon as this number has been reached.

Speakers

  • Chelsea Choppy

    Chelsea Choppy

    International Alumni Relations Officer, Grenoble Ecole de Management

    International Alumni Relations Officer, Grenoble Ecole de Management

  • Emily Robin

    Emily Robin

    Senior Director of Development, INSEAD

    Senior Director of Development, INSEAD

  • Mary Priddey

    Mary Priddey

    Head of Alumni Relations, Cambridge Judge Business School

    Head of Alumni Relations, Cambridge Judge Business School

  • Penka Bergmann

    Penka Bergmann

    Director of Alumni Relations, EMEA and APAC , The University of Chicago Booth School of Business

    Director of Alumni Relations, EMEA and APAC , The University of Chicago Booth School of Business

  • Sarah Seedsman

    Sarah Seedsman

    Executive Director, Engagement, Insights and Consulting, Media Minds Global, UK

    Executive Director, Engagement, Insights and Consulting, Media Minds Global, UK

Location

online

Time

3 (Thursday) 14:00 - 9 (Wednesday) 16:00