october, 2019

wed16oct(oct 16)00:00wed27nov(nov 27)00:00Online Teaching AcademyMastering Online Teaching in Business Education(october 16) 00:00 - (november 27) 00:00 CET Location: online and Milan, Italy

Event Details

Brought to you by the EOCCS Community and EFMD GN Professional Development


Online Teaching Academy represents a certified course that will provide participants with the theoretical and practical tools required to design an effective online or blended learning experience based on sound learning-design principles, best practices and trends. Participants will understand the value and opportunities of an online environment and learn how to become effective online instructors. This represents a significant opportunity for early-stage online teachers or those interested in orientating themselves in the online learning space who are looking to keep up with the rapidly-evolving market and explore current trends and innovations.

The course is offered by the EOCCS (EFMD Online Course Certification System) Community of Practice and EFMD GN Professional Development. It will be delivered by leading experts in the field.

Target Group

  • Faculty and early-career researchers with no experience in online learning or teaching interested in finding out more about this teaching format.
  • Faculty with some experience of teaching blended or online modules within management education seeking to expand their understanding of effective online teaching practices and explore new techniques and trends.
  • Teaching & Learning Executives and Learning Designers overseeing a business school’s transition to online teaching.

Participants that complete all mandatory parts of the course will be declared EFMD Certified Online Facilitators.

Effort required: equivalent to a five-day face-to-face program (40 hours)
The learning experience will be flexible as in blended and online learning. The course consists of three consecutive periods.

  1. Two weeks Online: from 16th October till 30th October
  2. Face-to-Face Workshop: 4th November, 13:00h – 6th November, 12:30h CET
  3. Three weeks Online: from 6th November till 27th November

This course will be highly practical throughout and conclude with an applied project drawing on their learning across the course. The detailed syllabus of the programme can be downloaded here

Learning outcomes
By the end of this course, participants will be able to:


  • Articulate the advantages of online education to support student’s academic and professional development.
  • Compare and contrast different models of online and blended learning.
  • Identify the key challenges in online and blended learning and discuss strategies for potential solutions as well as identify tools that can be used to face these challenges.
  • Reflect on how to use learning analytics to gather insights into learner behaviour.


  • Design a blended or an online learning experience based on sound learning-design principles, best practices and trends.
  • Create rich and holistic interactive experiences to engage students and enhance learning.
  • Apply different methods and tools to support online learners.
  • Develop (and maintain) a dynamic online community and support peer-to-peer interactions.
  • Design formative and summative assessments, using a range of technology and tools suitable for online learning.
  • Design and deliver effective synchronous learning sessions.

Application process

  1. Please fill in the online registration form (coming soon).
  2. Your registration will be reviewed by Online Teaching Academy team.
  3. You will receive a confirmation that your registration has been approved.
  4. Your learning journey starts!

Tuition fees

• Early Bird through 31st August: EUR 3 200.00
• Normal Fee as of 1st September: EUR 3 500.00

The tuition fee excludes travel expenses and local accommodation during the face-to-face workshop.

CANCELLATION POLICY: Cancellations must be confirmed in writing before 30th of September 2019. A cancellation fee of EUR 100 will be charged if made before 30th of September. After the given dates, we are unable to refund any fees. However, in such cases, substitutes are welcome at no extra cost as long as we receive notification of the name, title and address of the substitute.


Politecnico di Milano School of Management


online and Milan, Italy


October 16 (Wednesday) 00:00 - November 27 (Wednesday) 00:00 CET


Politecnico di Milano School of Management

Via Raffaele Lambruschini, 4C, 20156 Milano MI, Italy


Week I (16 – 23 October)

00:00 – 00:00

Topics covered in this phase:
– Definition and benefits of Online & Blended Learning
– Building learning community online
– Challenges in designing a blended program

Week II (23 – 30 October)

00:00 – 00:00

Topics covered in this phase:
– Introduction to course design
– Tools for specific course design
– Reflection on tools and technology used in Week

Week III - Face-to-Face Workshop (4 – 6 November)

Monday 4 November

12:00 – 13:00

Coffee & Registration

13:00 – 13:45

Teaching and learning Online

13:45 – 14:30

Recap from previous online period

14:30 – 15:00

Coffee break

15:00 – 16:00

Understanding your audience
Learners’ expectations, perceptions and experience in online learning

16:00 – 17:00

Challenges of online learning
Retention rate, completion rate, corporate learning and choosing the right technology & tolls for learning

19:00 – 21:00

Networking dinner

Tuesday 5 November

08:30 – 10:00

Course Design:
– Defining the pedagogical approach: Skills vs knowledge vs behaviour
– Online Learning Design (synchronous and asynchronous)

10:00 – 10:30

Coffee break

10:30 – 12:00

Interaction Design: Designing interactivities
Exercises with feedback, reflections, forums, practical & immersive activities, multimedia resources & cases, games, multiplayer and single-player simulations, adding gamification, videos, in-video quizzes, chats

12:00 – 13:00


13:00 – 15:00

Designing a learning experience
– Selection of activities to build a holistic experience with high students’ engagement
– The LMS, the UX, the CX
– Practical experience in online learning

15:00 – 15:30

Coffee break

15:30 – 17:00

Tools and methodologies available for course and interaction design

19:00 – 21:00

Networking dinner

Wednesday 6 November

08:30 – 09:30

Assessment methods
Formative & summative assessment, final assignments, types of assignments

09:30 – 10:15

Machine graded, peer feedback, grading rubric, personalised learning

10:15 – 10:30

Coffee break

10:30 – 11:30

Learning Analytics and its potential
– Course enhancements, participants’ follow-up, predictive algorithms
– Dashboard & Reporting: students, professors program management and university admins

11:30 – 12:30

Selection of tools available assessment and feedback

12:30 – 13:30


Week IV (6 – 13 November)

00:00 – 00:00

Focus on the assignement:
Developing a course plan for a blended or online course from a program or a new course.

Week V (13 – 20 November)

00:00 – 00:00

Focus on the assignement and on providing peer feedback

Week VI (20 – 27 November)

00:00 – 00:00

Videoconference recap and assessment

Speakers for this event

  • Martín Rodríguez

    Martín Rodríguez

    Director of IE Publishing & High Impact Online Programs at IE Business School & IE Exponential Learning. Adjunct Professor of Managing Creative Projects

    Director of IE Publishing & High Impact Online Programs at IE Business School & IE Exponential Learning. Adjunct Professor of Managing Creative Projects

  • Sarah Grant

    Sarah Grant

    Head of Online Learning Design at Imperial College Business School

    Head of Online Learning Design at Imperial College Business School