february, 2021

thu18feb(feb 18)14:00thu04mar(mar 4)16:00onlineRethinking Business EducationBuilding your own online strategy(february 18) 14:00 - (march 4) 16:00 Location:online

Event Details

What does it take to build a sustainable online strategy?

First of all, developing a strategy is a process/journey where you need to collect data information and have ways of interpreting/framing that knowledge with tools as well as time for reflection.
Secondly – it is not a one man show- good strategies are developed by teams and involve the wider community.
If colleagues are involved from the start, they are more likely to buy into its direction and implementation.
Finally – the key aim of a strategy is to ensure that colleagues are all working in the same direction and that resources are used to best effect, it’s an useful tool to sense check any action you take to see if it contributes to your objectives.

This workshop “Developing a Sustainable Online Strategy” guides you through this process. The aim is to create a supportive community who can learn FROM each other and learn WITH each other.

A range of tools have been developed that you can use through the process including an institutional questionnaire, a learning journal to capture your thoughts in systematic way and a PowerPoint template that you can use to develop a presentation for use within your institution.

You will need to assemble a support group within your institutions who you can work with between the modules.

During the Online sessions you will have opportunities to share your thoughts, ideas, and problems with fellow participants using action learning principles.

Overall the programme is there to provide shape and impetus so that over the course of the three weeks you can have made real progress in developing your own institutions strategy.

Structure of the learning journey

There will be one free Introduction session familiarizing the participant with the tools and frameworks required for the following 3 live modules, in between these participants will be working asynchronously together with their own internal support team on projects which be central to their learning process in order to start building an online strategy.

The modules of this workshop:

Free Introduction webinar
Essentials when developing an online strategy- the tools you need
Understanding what it takes to develop your own strategy

Module 1:
Reflecting on your internal situation-capacity and capability gaps
Developing institutional insight

Module 2:
Assessing the changing external environment
Understanding the external context

Module 3:
Moving Forward-Developing and implementing your strategy
Understanding how to drive implementation

EFMD Full member: € 350
EFMD non-member: € 450

Cancellation Policy
Cancellations must be confirmed in writing. If EFMD receives notice of your withdrawal before 1 February 2021, a cancellation fee of 90,75 EUR for administrative costs will be charged. Thereafter, we regret that we are unable to refund any fees.




Thursday,18th February

Module 1 Reflecting on your internal situation – capacity and capability gaps

Lessons Learned
Develop a better understanding of the current status of your institution
Reflect on actions you have taken and need to take in order to move forward
Brainstorm ideas and start to think about the capacity and capability gaps that might exist
15 min presentations from Schools


Peer groups on lessons learned




Introduction to PESTEL and the Five Forces
A tool for analyzing the external environment your business school cope with
Task for next meeting
Key takeaways:Developing institutional insight

Thursday, 25th February

Module 2 Assessing the changing external environment


Trends in HE – and their impact


Peer groups: Sharing PESTEL and Five Forces analysis


Discussions in plenary


Introduction to the Value curve
The value curve as a tool to drive product innovation
Key question: what will our future student be willing to pay for?
Task for next meeting: Build a “value curve” of your current offering, competitors offering with regards to client expectations
Key takeaways: Understanding the external context

Thursday, 4th March

Module 3 Moving forward – Developing and implementing your strategy


Innovations-meeting students and clients expectations


Peer groups: Sharing from work on the Value curve
Sharing ideas on institutional strategies, comparing and contrasting propositions and “value curves” between institutions, critical and constructive group reflection


Discussions in plenary


Implementation: Get started – Change management
Key takeaways: Understanding how to drive implementation


  • Anne Berit Swanberg

    Anne Berit Swanberg

    Associate Dean for Digital Courses/Small Learning Modules, BI Norwegian Business School, NO

    Associate Dean for Digital Courses/Small Learning Modules, BI Norwegian Business School, NO

  • Ginny Gibson

    Ginny Gibson

    Professor Emerita, Henley Business School, University of Reading, UK

    Professor Emerita, Henley Business School, University of Reading, UK

  • Stephanie Lambert

    Stephanie Lambert

    Undergraduate Tutor, Department of Management, London School of Economics and Political Science , United Kingdom

    Undergraduate Tutor, Department of Management, London School of Economics and Political Science , United Kingdom




February 18 (Thursday) 14:00 - March 4 (Thursday) 16:00