What are the tools required to develop your own online strategy? This free session is a precursor to a 3-module workshop Rethinking Business Education, developed by experienced practitioners and keen advocates of online
What are the tools required to develop your own online strategy?
This free session is a precursor to a 3-module workshop Rethinking Business Education, developed by experienced practitioners and keen advocates of online learning who have been involved in developing the EOCCS certification (EFMD GN Online Course Certification System).
The purpose of this session is to outline the journey and tools required to develop your own online strategy. You will be guided through the process where specific tools and frameworks will be provided as well as giving you the opportunity to share with your peers.
TARGET GROUP: This webinar is designed for Deans, Executive Directors and Programme Managers.
REGISTRATION: Attendance is free but requires registration in advance. This webinar will be run using Zoom – video communications software. To have the best Zoom experience, we recommend installing the latest version of Zoom Client for Meetings. If you are not familiar with Zoom, please make sure you connect 15 minutes prior to the webinar. You can test the tool via this weblink.
14:00 – 14:30
What we already know aka Lessons learned
- Collecting data to understand where we are now (Institutional survey)
- Analyzing capacities and capabilities (EMBED – maturity model)
14:30 – 14:45
How is the external environment changing; competitors and market
- PESTEL analysis
- Value curve
14:45 – 15:00
The steps and tools to develop a sustainable online strategy
- Why do I need a strategy?
- Developing a strategy is not a one-man show
- Learning from others & learning with other
- How do I implement the strategy?
15:00 – 15:15
Discussion and Q&A
Anne Berit Swanberg
Associate Dean for Digital Courses/Small Learning Modules, BI Norwegian Business School, Norway
Professor Emerita, Henley Business School, University of Reading, UK
Undergraduate Tutor, Department of Management, London School of Economics and Political Science , United Kingdom
january 13 (thursday) 14:00 - january 13 (thursday) 15:15