Undergraduate programmes are the stepping stone into a professional career and, for many young people, their first contact point with the world of academia. With new generations of students and their changing expectations, education in Bachelor programmes has its own unique challenges.
This annual conference for directors and administrators of Bachelor programmes in management and related areas is an opportunity to keep up with the latest practices and development in undergraduate education globally. Learn from showcased strategic and operational best practices across diverse perspectives such as those of students, faculty and employers.
Directors of bachelor/ undergraduate programmes in management and related areas such as finance, marketing, etc., as well as programme administrators and staff from EFMD member and non-member schools concerned with bachelor/ undergraduate programmes.
16:00 – 16:30
Registrations
16:30 – 17:00
Welcome & introduction by the Chair
17:00 – 18:00
The conference theme from the African perspective
A panel of African business school representatives share their vision on how to strike the balance between sustainability, technology and internationalisation in the current geopolitical context.
18:00 – 19:00
Balance in Motion: Connecting Minds Before Learning
19:00 – 21:00
Dinner
08:30 – 09:00
Welcome coffee
09:00 – 10:30
Balancing internationalisation and sustainability: the university perspective
Rodrigo Cetina-Presuel, Associate Dean for Education and Academic Affairs, UPF Barcelona School of Management, ES
Stephen Hickman, Associate Professor and Director of Education, Sustainable Futures (Management), University of Exeter Business School, UK
Moderated by Ronan Gruenbaum, Dean of International Affairs & Program Development, Hult International Business School, UK
10:30 – 11:00
Coffee break
11:00 – 12:30
Beyond carbon offsets: How student mobility and sustainability can coexist
Join us for an interactive 90-minute workshop exploring how Education First, a global leader in educational travel, is redefining sustainability in international education. This session challenges the common assumption that student exchange programs are inherently unsustainable, demonstrating instead how institutions can pursue both global mobility and environmental responsibility.
12:30 – 14:00
Lunch
14:00 – 15:30
15:30 – 16:00
Coffee break
16:00 – 17:00
Moderated by Marloes Ambagts-van Rooijen, Senior Lecturer Internationalisation & Innovation, The Hague University of Applied Sciences, NL
19:00 -21:30 Dinner
08:30 – 09:00 Welcome coffee
09:00 – 10:00
Turning challenges into positive leadership
Mohamed Amine Zariat, Ashoka Fellow, Founder & President, Tibu Africa, MO
10:00 – 10:30
Coffee break
10:30 – 11:45
Bring your own challenge
Participants will be able to share a challenge that keeps them up at night and receive help and advice from their peers.
12:00 – 12:45
Internationalisation in the current geopolitical climate
12:45 – 13:15
Closing remarks and welcome to the 2026 Conference
13:15 – 14:30
Lunch
EFMD has secured rooms at the Eurostars Casa Anfa Hotel 4*, located in the financial district:
Please note that all rooms are subject to availability at the time of booking.
To make a reservation, please follow this link and click “Modify Search” to select your desired dates of stay.
Conference fee until 24 October 2025 included
Conference fee as of 25 October 2025
Please note that a 25% discount applies for every third and subsequent participant from the same institution. If you are your institution’s third person to register, please contact bachelor@efmdglobal.org to receive your registration link.
* The third-party fee is aimed at EFMD non-members who are not representatives of universities, business schools or corporate universities.
ESCA Ecole de Management
Lot 67-3, Finance City (CFC)
Bd de l’Aéropostale
Casablanca 20250
Morocco
Contacts at ESCA:
Loubna Assabbab
Exact job position : Director of International Affairs
Address : ESCA Ecole de Management
Tel : +212 5 22 20 91 20
Email : lassabbab@esca.ma
Zoubida Ababou
Exact job position : Exchange Coordinator
Address : ESCA Ecole de Management
Tel : +212 6 559 356 27
Email : zababou@esca.ma
By regular taxi:
Careem (Uber):
By train:
By tramway/ bus:
Reaching ESCA from the airport: