The 2026 EFMD Asia Annual Conference offers a unique opportunity to identify relevant trends, address region-specific challenges, and develop synergies with local stakeholders in management education. The conference gathers companies, educational institutions and other associations interested in Asia.
This year’s host School of Management, Huazhong University of Technology and Science is one of the oldest management schools in China. As a national key university under the Ministry of Education, HUST stands among the top-tier academic institutions in the country.
Welcome to Wuhan, a mega city in Central China with 1.2 million university students, a city of science and education.
Please click the picture and check out the video, feel the vibe of the host school and the city of Wuhan.
If you are unable to open the video above, please click this link to access it.
18:00 – 20:00
Registration (name badge pick-up)
Welcome reception dinner
Venue: Hyatt Regency Wuhan Optics Valley
Address: No.1077 Luoyu Road, Hongshan District, Wuhan, China 430074
08:15
Transit bus from Hotel to HUST campus
08:30-9:00
Registration and coffee
Conference venue address: Wutongyu Academic Center, HUST
09:00-12:00
Optional session — Introduction to EFMD global’s accreditation portfolio
This session will introduce EFMD Global and the quality assurance portfolio with focus on EQUIS. Participants will have an overview of the process and standards and have the opportunity to have face-to-face conversations between the EQUIS Director and deans who have lived the EQUIS journey.
12:00-13:30
Lunch
13:30-13:50
Opening Remarks
Welcome address
Welcome address by the Chairperson
13:50-14:30
Keynote speech
China and the new learning context for business education
14:30-15:30
Plenary I:
Curriculum disrupted: rewiring management education for Asia’s industrial Transformation
Asia’s manufacturing revolution demands a new leader: technically literate, strategically agile, globally minded. From curriculum redesign to industry partnerships, from experiential learning to lifelong executive education, we map the path to B-School 2.0. This session focuses on strategy and future readiness, with particular attention to how schools create new value through enterprise-level leadership development.
Moderated by:
15:30-16:00
Coffee break/Group Photo
16:00-17:00
Breakout Session 1A:
Internationalisation reframed — collaboration, mobility and geopolitics
Examines how business schools are building new value-creating partnerships amid geopolitical constraints:student and faculty collaboration, international student attraction, branch campuses, Asia-to-Asia mobility, and how schools maintain openness while managing risk.
Moderated by:
Breakout Session 1B:
Same storm, different ships: Institutional strategy in a disrupted MBA market
Focuses on institutional differentiation: how boutique schools, specialised schools and large comprehensive schools are each creating new value through niche positioning, portfolio redesign, and alternative credentials.
Moderated by:
17:00 – 17:15 Wrap up of the first day
17:15 – Leave for gala dinner
18:00 – 20:00
Conference Gala Dinner (Yangtze River cruise)
08:15
Transit bus from Hotel to HUST campus
08:15-09:00
Coffee
09:00-09:40
Day 2 Plenary II:
AI as lever, Not lens — Executive Education for sustainable enterprise transformation
Examines how AI-enhanced executive education can drive meaningful, measurable impact on corporate sustainability strategies and leadership practices — not by making sustainability “about AI,” but by using intelligent systems to accelerate decision-making, resource allocation, and stakeholder accountability at enterprise scale.
Moderated by:
09:40-11:00
Panel Discussion:
Lost in translation: the AI literacy conversation employers, students and schools need to have
Employers need AI-literate leaders who can deploy, govern, and scale intelligent systems. Students want AI skills that feel cutting-edge and career-proof. Both question whether traditional B-schools can deliver. This session focuses on the operational reality of the AI literacy gap: where implementation fails, what skills are genuinely scarce.
Moderated by:
11:00-11:30
Coffee break
11:30-12:30
Breakout Session 2A:
Research, accreditation and academic credibility in the AI era
Examines how AI is affecting research production, review quality, journal standards, academic integrity and research-based performance management. Also explores how accreditation bodies and schools may need to respond.
Moderated by:
Breakout Session 2B:
B-Schools navigating sustainability and diversity
Explores how B-schools can lead inclusive, sustainable transformation amid accelerating technological change and evolving workforce dynamics.
Moderated by:
12:30-14:00
Lunch break
14:00-15:00
Breakout Session 3A:
Rewiring the school — AI in admissions, careers and student experience
Focuses on the institutional uses of AI in recruitment, admissions, student support, careers, analytics, marketing and process automation. Keeps a clear operational lens distinct from curriculum and research sessions.
Moderated by:
Breakout Session 3B:
Human capabilities in the age of intelligent systems
Focuses on what it means to prepare students for the human side of leadership: ethics, empathy, judgement, resilience, communication and life skills. Examines how these can be embedded meaningfully into programmes rather than treated as add-ons.
Moderated by: Lena Lee, Deputy Director, Corporate Services, Lee Kong Chian School of Business, Singapore Management University, Singapore
15:00-15:20
Conclusion and key learnings by the Chairperson
15:20-15:30
Presentation of next year’s host school
15:30-16:00
Transit bus back to Hotel
Hotel recommendations:
Option 1: Hyatt Regency Wuhan Optics Valley (武汉光谷凯悦酒店)
Option 2: Hampton-by-Hilton Wuhan East Lake Optics Valley (武汉东湖光谷希尔顿欢朋酒店)
Special Discounted fee UNTIL 28 February 2026
Early bird fee until 15 October 2026 included (extended from 15 September)
Normal registration fee as of 16 October 2026
Institutional Rate – allows registration of up to four representatives
The institutional rate is a flat one-time fee and is the same for member and non-member schools. Please contact Serena Cui to receive a code if you would like to use this option.
Cancellations must be confirmed in writing. If EFMD is notified of your withdrawal by 31 October 2026, an administrative cancellation fee of 75€ will apply. After this date, we regret that no refunds can be issued. However, substitutions are allowed at no additional cost, provided EFMD is informed of the substitute’s name, title, and address. Event fees are not transferable to other EFMD events.
Please note that if payment (or proof of payment) is not received by 2 November 2026, your name will not be included in the participants’ list.

School of Management
Huazhong University of Science and Technology
1037 Luoyu Road, Wuhan
Hubei Province, China